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Digital transformation in Agriculture

What are the moving forces behind the disruption in the agriculture industry? How to bring innovation into the sector? What are startups farmers better watch out or partner with? what role plays data in all this?

Watch Tommaso Di Bartolo, serial-entrepreneur, investor author and UC Berkeley instructor, in his keynote expanding upon this topic. More on www.TommasoDiBartolo.com

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Digital transformation in Agriculture

  1. 1. DISRUPTING THE
 AGRICULTURE INDUSTRY AND IT WILL NEVER BE THE SAME AGAIN www.TommasoDiBartolo.com
  2. 2. InvestorENTREPRENEUR Tommaso Di Bartolo Advisor MentorAuthor EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Total IV Exits II social twitter / snapchat @todiba linkedin /tommasodibartolo
 bio tommasodibartolo.com Academia
  3. 3. InvestorEntrepreneur Tommaso Di Bartolo Advisor MentorAUTHOR What It Takes EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Total IV Exits II social twitter / snapchat @todiba linkedin /tommasodibartolo
 bio tommasodibartolo.com Academia
  4. 4. www.Creative-Traction.com September 30, 2019
  5. 5. InvestorEntrepreneur Tommaso Di Bartolo ADVISOR MentorAuthor What It Takes EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Total IV Exits II social twitter / snapchat @todiba linkedin /tommasodibartolo
 bio tommasodibartolo.com Academia
  6. 6. InvestorEntrepreneur Tommaso Di Bartolo Advisor MENTORAuthor What It Takes EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Total IV Exits II social twitter / snapchat @todiba linkedin /tommasodibartolo
 bio tommasodibartolo.com Academia
  7. 7. InvestorEntrepreneur Tommaso Di Bartolo Advisor MentorAuthor What It Takes EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Total IV Exits II social twitter / snapchat @todiba linkedin /tommasodibartolo
 bio tommasodibartolo.com ACADEMIA
  8. 8. INVESTOREntrepreneur Tommaso Di Bartolo Advisor MentorAuthor What It Takes Awesm Ventures EN ★★★ IT ★★★ DE ★★★ PT ★★★ ES ★★ FR ★★ speaksstartups Total IV Exits II social twitter / snapchat @todiba linkedin /tommasodibartolo
 bio tommasodibartolo.com Academia
  9. 9. @TommasoDiBartolo #WhatItTakes
  10. 10. T H E A G R I C U LT U R E I N D U S T RY 
 I S B E I N G D I S R U P T E D
  11. 11. WHY NOW? WHAT ARE THE MOVING FORCES?
  12. 12. STARTUP FUNDING
  13. 13. STARTUPFUNDING EVERYTHING ALWAYS CONNECTED
  14. 14. STARTUPFUNDING EVERYTHINGALWAYSCONNECTED DATA ZUNAMI
  15. 15. ?
  16. 16. YESTERDAY TOMORROW product centric customer centric
  17. 17. analog operation
  18. 18. digital collaboration
  19. 19. Yes, …DATA 
 is the new Oil
  20. 20. @TommasoDiBartolo #DataIsTheNewOil
  21. 21. 7 AGTECH TRENDS
  22. 22. 1 ROBOTICS
  23. 23. EarthSense has developed an autonomous robot, TerraSentia, that contains a variety of sensors to collect data for plants' health, physiology, and stress response. EarthSense uses machine vision and machine learning to seamlessly convert field data to specific, actionable information about plant- traits.
  24. 24. 2 END-TO-END TRANSPARENCY
  25. 25. Consumers want to know where their food comes from. Kakaxi, a solar powered farm monitoring device, is the ultimate tool for farm-to-table transparency. Kakaxi uses sensor technology to capture and broadcast accurate, hyper-local weather data. It also creates a time-lapse video of food growth showcasing the story of food.
  26. 26. 3 FIELD SENSORS AND CAMERAS
  27. 27. Trapview is an automated pest monitoring and forecasting platform that enables reliable collection of pest monitoring data. It provides near real-time indications of pest occurrences, allowing growers to successfully respond to situations in the field.
  28. 28. 4 AUTONOMOUS SYSTEMS
  29. 29. Kray Technologies created the world's first digital - and, fully unmanned - drone crop-sprayer that delivers on-demand fertilizers and pesticides right to farmers’ fields. This solution requires less fuel, less maintenance, and less staff compared to current alternative methods, cutting down costs significantly for farmers. Kray Technologies' drone can process up to 1200 acres per day while meeting the EPA application safety requirements. 
  30. 30. 5 FARM MANAGEMENT
  31. 31. AgriWebb is a farm management software that simplifies record keeping, assists with audit and accreditation needs, and increases the productivity of farms. Features include full record keeping, farm mapping, operational planner, inventory management, task management, individual animal management, biosecurity plans, and more.
  32. 32. 6 AG BIOTECH
  33. 33. Indigo develops microbial and digital technologies that improve grower profitability, environmental sustainability, and consumer health. These technologies underpin its pioneering business model, which spans agriculture’s full value chain.
  34. 34. 7 NEXT-GEN FARMS
  35. 35. Indigo develops microbial and digital technologies that improve grower profitability, environmental sustainability, and consumer health. These technologies underpin its pioneering business model, which spans agriculture’s full value chain.
  36. 36. Common Challenges 
 Not to Innovate TOP 3
  37. 37. Common Challenges Excuses 
 Not to Innovate TOP 3
  38. 38. #3
  39. 39. ROOT CAUSE FEAR of changing things we know - with things we can’t embrace with confidence #3
  40. 40. #2
  41. 41. ROOT CAUSE LACK OF EXPERIENCE 
 Who is our team of “internal entrepreneurs” that takes us 
 on the right innovation path? #2
  42. 42. #1
  43. 43. ROOT CAUSE COMPENSATION 
 Compensation models are directly related to the core business and its revenue results #1
  44. 44. BUT HOW TO START?
  45. 45. 1INNOVATION CATALYST TEAM
  46. 46. BUSINESS UNIT R&D / IT MANAGEMENT+ +
  47. 47. 2INNOVATION FUNNEL
  48. 48. NOW WOW
  49. 49. INTERNAL R&D + Product Legacy Know How Risk Averse NOW WOW
  50. 50. INTERNAL NOW WOW
  51. 51. NOW WOW COLLABORATIVE Uni. + Labs Brilliant Minds Slow Progress INTERNAL
  52. 52. COLLABORATIVE INTERNAL NOW WOW
  53. 53. EXTERNAL Startups Rapid Experimentation Vetted Access COLLABORATIVE INTERNAL NOW WOW
  54. 54. COLLABORATIVE INTERNAL EXTERNAL NOW WOW
  55. 55. sourced 443 61 24 filtered match finalists 8 poc due 
 diligence 3 1 powered by 
 Awesm Ventures QUANTIFY YOUR INNOVATION INITIATIVES
  56. 56. 3START CHANGING YOUR MINDSET NOW
  57. 57. 4DATA COLLABORATION
  58. 58. ALL INDUSTRIES as we know them today will DISSOLVE Tommaso db
  59. 59. “Massive collaboration at 
 DATA LEVEL is how innovators leverage Artificial Intelligence 
 to personalize experiences” Tommaso db
  60. 60. DATA SUBSET
  61. 61. DATA SUBSET OPEN TO INDUSTRY & STARTUPS
  62. 62. DATA SUBSET OPEN TO INDUSTRY & STARTUPS AI PATTERN RECOGNITION
  63. 63. DATA SUBSET OPEN TO INDUSTRY & STARTUPS AI PATTERN RECOGNITION
  64. 64. DATA SUBSET OPEN TO INDUSTRY & STARTUPS AI PATTERN RECOGNITION 101010101
  65. 65. THE ONE 
 [DATA] 
 INDUSTRY
  66. 66. 1. Never forget where you come from; It keeps you humble 2. BUT where you come from, 
 cannot limit where you want to go Tommaso db www.TommasoDiBartolo.com
  67. 67. @TommasoDiBartolofacebook.com/groups/be.whatittakes/
  • phamvubinhminh

    Aug. 28, 2020
  • HERVEOCTAVETSAYEMKEN

    Feb. 10, 2020
  • iagoatila

    Jan. 30, 2020
  • sbcho

    Oct. 17, 2019

What are the moving forces behind the disruption in the agriculture industry? How to bring innovation into the sector? What are startups farmers better watch out or partner with? what role plays data in all this? Watch Tommaso Di Bartolo, serial-entrepreneur, investor author and UC Berkeley instructor, in his keynote expanding upon this topic. More on www.TommasoDiBartolo.com

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