How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
28. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1.
VALUE PROP
VALIDATION
LEAN
DEVELOPMENT
CTM
29. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
BETA
RELEASE
GA
RELEASE
LEAN
DEVELOPMENT
CTM
30. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2. 3.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
LAUNCH
VIRAL LOOP
BRAND AMBASSADORS
BETA
RELEASE
GA
RELEASE
GO-TO-MARKETLEAN
DEVELOPMENT
CTM
46. TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
inclusive activities
make your persona
feel part of your
brand
build confidence
GIVE FIRST
value ladder
50. take your target
audience
BEYOND what
they expect to
get from your
product
FEATURES /
BENEFITS
MEP
Minimum
Expected
Product
EMOTIONS Brand
Experience
+
W
51. PEOPLE DON’T BUY
STUFF - THEY BUY WHAT
STUFF DOES WITH THEM
#whatitTakes
#GiveBeforeYouAsk
57. GIVE What do you need to convey for your persona to engage?
58. TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
LUNCH AND LEARNS
roll out this
campaign through
out the entire funnel
build confidence
GIVE FIRST
value ladder
73. 1
2
WITHIN
3 HOURS
Follow and Shoutout @todiba
#whatittakes #growthhacking
a)
Request access to
https://www.facebook.com/
groups/be.whatittakes
b)
Invite 2 friends to join the group
c)
Once done, send a FB direct
message with screenshots
3
Provide Feedback under
be.whatItTak.es