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How to growth hack my startup idea tommaso di bartolo slideshare

How many of you can embrace the future with confidence when it comes down to getting traction?

Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.

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How to growth hack my startup idea tommaso di bartolo slideshare

  1. 1. HOW TO ACCELERATE GROWTH HACK YOUR STARTUP IDEA WWW.WHATITTAK.ES W
  2. 2. tommasodibartolo.com
  3. 3. todiba #whatitTakes Tommaso
  4. 4. GROWTH HACKING IS THE AGILE WAY TO RUN MARKETING, 
 TO INCREASE THE ODDS YOUR PERSONA TO ENGAGE W#whatittakestodiba Tommaso db
  5. 5. TEXT BECAUSE THE TOUCH POINTS WITH YOUR BUYER PERSONA WILL BE DIFFERENT
  6. 6. GET YOUR PERSONA IN WAYS THEY WOULDN'T HAVE EXPECTED
  7. 7. USE TOOLS PERSONAS HAVE FUN INTERACTING WITH
  8. 8. YOU SAY THINGS PERSONAS BECOME CURIOUS ABOUT
  9. 9. THE 3 GROWTH HACKING PILLARS W
  10. 10. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3
  11. 11. PAINKILLER EXERCISE W1
  12. 12. BANANAAAAAAA
  13. 13. TEXT ANOTHER BANANA? MEET TOO
  14. 14. UNIQUE TO A TARGET AUDIENCE
  15. 15. how to become a painkiller?
  16. 16. PREPARE TO CONVEY TO WHOM YOU ARE UNIQUE #whatitTakes #meTooSucks
  17. 17. CONGRATULATIONS! NOW WE KNOW WHAT WE ARE
  18. 18. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3
  19. 19. RECALIBRATE YOUR MINDSET W2
  20. 20. START BEFORE YOU START
  21. 21. LEAN DEVELOPMENT 1. SOME PROSPECTS
  22. 22. LEAN DEVELOPMENT BETA RELEASE GA 
 RELEASE 1. 2. SOME PROSPECTS PLAN TO 
 GET VIRAL
  23. 23. LEAN DEVELOPMENT BETA RELEASE GA 
 RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO 
 GET VIRAL
  24. 24. CREATIVE TRACTION METHODOLOGY SWAAAG-APP USE CASE
  25. 25. THAT’S HOW WE CLOSED OUR EARLY SEED ROUND
  26. 26. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM
  27. 27. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM
  28. 28. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM
  29. 29. START BEFORE YOU START DISCOVER THE UNCLUTTERED CHANNEL
  30. 30. SALES MARKETING MANAGE & SCALE
  31. 31. ROLODEX IS OLD SCHOOL
  32. 32. TEXT
  33. 33. WWW.WHATITTAK.ES
  34. 34. TEXT
  35. 35. TEXT
  36. 36. HTTPS://WWW.MAKESMAIL.COM/
  37. 37. TEXT
  38. 38. START BEFORE YOU START DISCOVER THE UNCLUTTERED CHANNEL GIVE BEFORE YOU ASK
  39. 39. PITFALL #1 We have an awesome tool that does it all and you can benefit from it. Do you have 20 minutes 
 … or … Try it out!
  40. 40. TRIAL SIGN-UP 1:1 DEMO BUY goal satisfy curiosity build confidence value ladder
  41. 41. TRIAL SIGN-UP 1:1 DEMO BUY goal satisfy curiositybonding to increase conversion rates, the ask comes after you provided initial value value ladder
  42. 42. TRIAL 1:1 DEMO BUY goal satisfy curiositybonding CONTRIBUTE JOIN COMMUNITY GET ACCESS COLLABORATE inclusive activities make your persona feel part of your brand build confidence GIVE FIRST value ladder
  43. 43. DO THINGS OTHER DON’T #brandExperience
  44. 44. DO THINGS OTHER DON’T #bond
  45. 45. take your target audience BEYOND what they expect to get from your product FEATURES / BENEFITS MEP
 Minimum Expected Product EMOTIONS Brand Experience + W
  46. 46. PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM #whatitTakes #GiveBeforeYouAsk
  47. 47. EPIC! NOW WE FEEL PREPARED
  48. 48. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3
  49. 49. STOP SPRAYING AND PRAYING W3
  50. 50. BUILD A FUNNEL
  51. 51. BUILD AN EXPERIENCE GIVE Why should your user engage?
  52. 52. GIVE What do you need to convey for your persona to engage?
  53. 53. TRIAL 1:1 DEMO BUY goal satisfy curiositybonding CONTRIBUTE JOIN COMMUNITY GET ACCESS COLLABORATE LUNCH AND LEARNS roll out this campaign through out the entire funnel build confidence GIVE FIRST value ladder
  54. 54. ACQUISITION Where to find the persona?
  55. 55. ACQUISITION HACK linkedIN advanced filter Role Industry Company Size Location hunter.io export GPZ Campaign mailshake drip campaign 1 2 3 4
  56. 56. ACQUISITION HACK 300+ channels to launch a startup
  57. 57. ACTIVATION What action do you want your persona to undertake?
  58. 58. ACTIVATION HACKS 1 2 Drift App get eMail Webinarjam scarcity strategy
  59. 59. RETENTION Why would the persona motivate to come back?
  60. 60. RETENTION Branch.io Deep link your offer to increase conversions 1 2 Bluejeans Facebook LIVE with multiple parties to create a great experience
  61. 61. REVENUE How to provide a fun customer journey that leads to a win?
  62. 62. REVENUE 1 Autopilot To create a great Trial journey 2 Pandadoc Accelerate proposal to signature cycle
  63. 63. REFERRAL What needs to happen for the persona WANT TO refer you?
  64. 64. REFERRAL Kickofflabs Set up a viral contest including a leaderboard
  65. 65. BUILD IP INTO YOUR GO TO MARKET #whatitTakes #IPwithinGTM
  66. 66. EPIC! I’M READY TO KICK ASS
  67. 67. A B WANT ACCESS ?
  68. 68. 1 2 WITHIN 
 3 HOURS Follow and Shoutout @todiba #whatittakes #growthhacking a) Request access to https://www.facebook.com/ groups/be.whatittakes b) Invite 2 friends to join the group c) Once done, send a FB direct message with screenshots 3 Provide Feedback under be.whatItTak.es
  69. 69. #awesmtimes
  70. 70. survey be.whatitTak.es twitter blog whatitTak.es email be.whatitTakes@gmail.com bio tommasodibartolo.com W snapchat @todiba
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How many of you can embrace the future with confidence when it comes down to getting traction? Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.

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