How to enchant others? Watch Tommaso Di Bartolo in the art of storytelling. Simple framework for early stage startups. Want more? Book Tommaso for a talk www.tommasodibartolo.com

1. What’s
your
story?
the art of enchanting
W www.WhatItTak.es
TommasoDiBartolo.com

2. this deck is thought for
early stage startups
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3. Any Pitch’s Goal
1. Passion overflow
2. Convey the game plan
3. Ask (Every stage has a different ask)
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4. Before you start
• develop the capability to “talk in pictures”.
• pictures are images that a person can imagine without
seeing it
• if the “picture” is to general - than you lost he listener
• this product is for everybody vs
• this product is for VP marketing in the retail
industry, with a location in New York city
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5. 1

6. what’s your
hook to gain
the audience
attention?
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7. use the biggest hummer first
1. If Traction (notable) - than start with that
2. If Founder of Twitter + Founder of Uber do a new venture -
say that (but than you are probably not watching this
3. If Engineering, Machine Learning PhD at Stanford, MIT, …
than this
4. Or for 99%, tell a story
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8. story telling - the simplest way
to convey something (new)
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9. story type A
• I have a situation / faced something … your personal
story how you
came up with
the problem
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10. story type B
• This is Mary 24, she is ….
Describing the
third party
perspective
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11. The components of a story
1. A persona (name, age, affinity)
• that is in a certain place
• at a specific time
2. That is doing something
• something that result in being MASSIV broken
• something that takes a while to get done
• something that is done frequently
• something that many others do equally
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12. (!!) ATTENTION
If the pain is
a) unclear / not tangible OR
b)irrelevant, weak, small
than the audience is NOT curious to hear
the solution W

13. 2

14. and this is where we come
in place …
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15. Your Blurb
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16. How exactly does your persona solve
their problems using your product?
• product flow (the customer journey)
• Easy as 1 - 2 - 3
Product Details
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17. 3

18. Address
the
Elephant in
the room

19. unlike others
• How are you different from “the Elephant in the room”?
• a…
• b…
• c…
Explain how you
are different from
your competitors
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20. 4

21. Multi billion
Dollar
impact

22. mention the TAM only if
• you serve a market that isn’t common sense knowledge
(everybody knows that the finance market is a multi B$
market … but not everybody knows if the house “cleaning
service” is)
• FYA - conveying HOW you capitalize market shares is more
important that telling the market size …
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23. 5

24. Talk about
your tactic

25. How do you get your product to
market?
• bottom-up tactic
• what’s the repeatable process like?
• What’s the tactical game plan / don’t dream
How do you get
your first 10
customers?
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26. 6

27. People that love
your product
pay what?

28. How do you make money?
Ads
Subscription
In app
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• Convey in a simple way what your plan is on how
to make money

29. 7

30. When the
rubber hits
the road

31. Traction
• quantify wins
• B2B
• Sign-ups
• Letter of intents
• Trials
• Freemium customers
• Paying customers
• Revenue
• B2C
• Sign-ups
• Downloads
• Installs
• Attention span
• Retention rate
• quantify pipeline
What did you
achieve so far?
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32. 8

33. The Winner
Team

34. Team
• what skills has your team
• convey confidence to be a winner team
• be concise and mention one sentence to each talent
The A-Team
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35. 9

36. How can
others help?

37. What’s your ask
• quantify your request - and how you make use of it
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Fundraising
Team Members
Partnerships
Customers

38. 10

39. Finale
…. (pause)
•“I want to leave you with a thought.
•Imagine …
•convey the big picture of your
business case
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40. What else you might want
to consider?
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41. Physical impacts
• VOLUME: Play with your voice to create emotions
• CLARITY: Less is more
• PACE: Slow down - but be concised
• MUSICALITY: Speak with your entire body to your
audience
• BODY: Own the stage from left to right - front to back
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42. Stage afraid?
• Unlike pain, being afraid is a choice
• If you are afraid, you have triggered your brain with thoughts that
cause a mental blockade
• Reverse engineer that by anchoring your thoughts with excitement
• Picture yourself on stage already - and create an emotional
thought process of excitement
• Do it over and over again
• Think of the stage and say - wow (!!) - I’m looking forward to be on
there!!
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43. Resources
1. Why Design On Your Own: canvas.com
2. Get Royalty Free High Res Pictures: pexels.com
3. Review a Deck Template: investor deck template
4. Click through a Deck Collection: inspiration
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44. survey be.whatitTak.es
twitter
blog whatitTak.es
email be.whatitTakes@gmail.com
bio tommasodibartolo.com
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snapchat
@todiba