One of the key reasons why startups fail is the lack of traction. Often, founders struggle to convey the value the product delivers for a specific target group. Watch Tommaso Di Bartolo and his talk on: How to get your customer wanting your product?
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Value Proposition Design by Tommaso Di Bartolo
1. How To Get Your
Customer Wanting
Your Product
value based design
W www.WhatItTak.es
TommasoDiBartolo.com
2. InvestorEntrepreneur
Tommaso Di Bartolo
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speaksstartups Exits II
Current I
Learning I
social
Advisor MentorAuthor
What It Takes
Awesm
Ventures
twitter / snapchat @todiba
linkedin tommasodibartolo
bio tommasodibartolo.com
7. . Did the customer want it?
. What real purpose did it
serve?
. Was there real need or
demand for it?
. Who would want such as a
device and spend money
on it?
20. Value Proposition Canvas
Customer
Job(s)
W
What are the Jobs-To-Be Done
of a potential Tesla Buyer?
commute to work
personal mobility
be different from
others
occasional long
dist. trip
convey image of
success
in synch with
personal values
upper middle class
Male $100K+Income
23. Pains
Value Proposition Canvas
Customer
Job(s)
W
What are the Pains (problems,
risks, obstacles frustrations,
…) of a potential Tesla Buyer? lack of charging
stations
fear of dead
battery
frequent charging
maintenance above
average
30. Products &
Services
Gains
Pains
Value Proposition Canvas
Customer
Job(s)
W
options
8 yrs battery
warranty
Model S
60-85 KW/h
commute to work
personal mobility
be different from
others
occasional long
dist. trip
convey image of
success
in synch with
personal values
upper middle class
Male $100K+Income
34. Value Proposition Canvas
Gain
Creators
Pain
Relievers
Products &
Services
Gains
Pains
Customer
Job(s)
W
high tech interior
0-60m/h
4,4s-6,2s
focus on design
and style
performance like a
sport car
self-driving
design
brand recognition
compliment from
friends
41. 15min Workshop Respond to 3 Triggers
Gains
Customer
Job(s)
Pains
1.What are main
challenges your
customers encounter?
2.What risks do your
customers fear?
3.What obstacles are
preventing adoption?