Since the Coca-Cola America Is Beautiful ad ran during the Super Bowl, it ignited a media and consumer firestorm. And it’s been fascinating to watch the ad unfold behind the scenes on YouTube, which is what our Video Scoreboard reveals.

1. Touchstorm
Video Scoreboard
The data behind the Coca-Cola #AmericaIsBeautiful controversy
Video Index
Go
to
the
Video
Scoreboard

2. What is the Touchstorm Video Scoreboard?
The
Touchstorm
Video
Scoreboard
for
Super
Bowl
Ads
analyzes
the
performance
of
video
content
on
adver<sers'
YouTube
channels
related
to
the
2014
ad
campaigns
to
determine
which
adver<sers
are
building
real
rela<onships
with
consumers
on
YouTube.
Video Index
Go
to
the
Video
Scoreboard
2

3. Overall Ranking Progression
The Top 10 Super Bowl campaigns on YouTube have been calculated daily using a weighted average of
four metrics: Total Views, Subscriber Conversion Growth, Likeability and Velocity.
As of Thursday Feb. 6 Coca-Cola’s #AmericaIsBeautiful commercial has been #1 for two consecutive
days.
Achieves
#1
Ranking
Controversy
Explodes
Date
Posted
Video Index
1 We omitted restaurants and retailers who sell services, like spas.
Go
to
the
Video
Scoreboard
3

4. Day Over Day View Growth on YouTube
Coca-­‐Cola
has
more
views
than
any
other
adver=ser
that
did
not
post
content
to
YouTube
prior
to
the
Super
Bowl.
Video Index
Go
to
the
Video
Scoreboard
4

5. Likeability Ranking
• Touchstorm's
Likeability
Ranking
is
a
measure
of
posi=ve
engagement
with
YouTube
viewers.
• The
metric
is
calculated
by
dividing
Total
Likes
by
Total
Views.
The
average
Likeability
for
all
campaigns
is
set
to
100
and
all
campaigns
are
compared
to
this
average.
• The
#AmericaIsBeau=ful
campaign
has
generated
over
50,000
Likes
in
5
days
or
one
Like
per
every
200
video
views,
placing
it
in
the
top
3
campaigns
in
terms
of
posi=ve
engagement
with
users.
• The
Coca-­‐Cola
|
#AmericaIsBeau=ful
campaign
has
been
able
to
generate
more
Likes
per
View
than
any
other
campaign,
except
Geico
and
MicrosoT,
indica=ng
that
viewers
have
been
extremely
mo=vated
to
click
Like
and
show
how
much
they
enjoyed
the
content.
Video Index
Go
to
the
Video
Scoreboard
5

6. Subscriber Conversion
Subscriber
Growth
proves
that
Super
Bowl
ad
and
video
campaigns
can
result
in
deeper
consumer
rela=onships
with
brands.
Our
Subscriber
Conversion
metric
is
calculated
as
follows:
• First,
it
determines
a
baseline
daily
subscriber
growth
rate.
We
watched
adver=sers’
channels
for
weeks
in
advance
of
the
Super
Bowl
to
see,
on
average,
how
many
subscribers
per
day
they
were
adding
to
their
channels.
• Each
day
post-­‐Super
Bowl,
we
compared
their
channels’
Subscriber
Growth
metric
to
their
baseline
to
formulate
the
final
number.
• For
instance,
if
Baseline
Growth
=
1%
and
2/2/2014
Growth
=
5%
then
the
Subscriber
Conversion
metric
=
500%
Coca-­‐Cola
has
seen
strong
Subscriber
Growth
as
a
result
of
their
campaign
peaking
Wednesday
2/5/2014
at
over
1100%.
Video Index
Go
to
the
Video
Scoreboard
6