Tracxn - Beauty Tech Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Beauty Tech - Jun 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on June 1, 2018.
Beauty Tech Feed Summary
4
Beauty Tech > Feed Summary
Online platforms that enable consumers to discover and shop for beauty products and services.
• Inclusions: Includes retailers, internet-first brands,
innovative beauty brands, online communities, content
platforms, product aggregators and enterprise solutions
that facilitate an online sale of beauty products & services.
Also includes SaaS and on-premise solutions for managing
the operations of beauty salons.
• Exclusions: Offline first brands of beauty products and
beauty salons. Multi-category e-commerce platforms,
product discovery platforms, and online communities that
also provide beauty products and/or services as one of
their offerings.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.6B
Funding
9
Mega
Companies
4462077
FundedCovered on
Tracxn
2
Unicorns
17
Soonicorns
23
Minicorns
4
IPO’d Cos
115
Late Stage Cos
28
11
Acquisitions
410
DeadPooled
67
Acquihired
Series A+ Cos
ModiFace
(2006, Toronto, $4.3M, Acq)
Birchbox
(2010, New York City, $90M, Acq)
Nykaa
(2012, Mumbai, $63.7M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Beauty Tech
5
$112M - Series D
Harry's (2012, New York City, $561M)
$25M - Series C
Madison Reed (2013, San Francisco, $70M)
$66M - Series C
Memebox (2012, San Francisco, $160M)
$25M - Series A
Perfect Corp (2014, Taipei, $25M)
$63.7M - Series C
$24.6M - Series A
Scentbird (2013, New York City, $28.4M)
$60M - Series C
$24.4M - Series D
Nykaa (2012, Mumbai, $63.7M)
$52M - Series C
Glossier (2014, New York City, $86.4M)
$24M - Series B
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Beauty Tech > Feed Summary > Investment Trend Summary
Seed
Lerer Hippeau Ventures (#3), BBG Ventures (#2), BonAngels
Venture Partners (#2)
Series A/B
Altos Ventures Capital (#2), Bessemer Venture Partners (#2),
Comcast Ventures (#2)
Series C+
Azure Capital Partners (#1), BoxGroup (#1), Calibrate Ventures
(#1)
Incubators 500 Startups (#17) Y Combinator (#10) Dreamit (#3)
Other Notable
Investors
Kima Ventures (#5), Grace Beauty Capital (#4), FundersClub (#3)
Debt Investors
Western Technology Investment (#6), Trinity Capital Investment
(#3), InnoVen Capital (#1)
Most Active InvestorsRecent Investments
210
331
543
295
40
1
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 63 73 98 97 69 27
$176M
$583M
$490M
$346M
$243M
$303M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$1.9B
$281M
$131M
$51.3M
$36.5M
US
Europe
India
Latam
SEA
$ Funding

Summary of exit outlook in Beauty Tech
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
TSG Consumer
Partners
2
e.l.f. Cosmetics (2004, New York City)
IT Cosmetics (2008, Jersey City)
Andreessen
Horowitz
1 Dollar Shave Club (2011, Los Angeles, $165M)
Felicis Ventures 1 Dollar Shave Club (2011, Los Angeles, $165M)
Forerunner
Ventures
1 Dollar Shave Club (2011, Los Angeles, $165M)
KPCB 1 Dollar Shave Club (2011, Los Angeles, $165M)
May 2018 Birchbox Acq by Viking Global Investors
Nov 2017 Native Co Acq by Procter & Gamble for $100M
Jan 2017 Younique Acq by Coty for $600M
Jul 2016 IT Cosmetics Acq by L'Oréal for $1.2B
Jul 2016 Dollar Shave Club Acq by Unilever for $1B
May 2015 Wahanda Acq by Recruit Holdings for $171M
Jun 2013 Harry's Acq by Joshua Green
Beauty Tech > Feed Summary > Exit Outlook Summary
Unilever 2 Dollar Shave Club (Jul 2016, $1B), Living Proof (Dec 2016)
Procter &
Gamble
1 Native Co (Nov 2017, $100M)
Coty 1 Younique (Jan 2017, $600M)
The Hut Group 1 Glossybox (Aug 2017)
L'Oréal 1 IT Cosmetics (Jul 2016, $1.2B)
Recent IPOs Top Acquisitions
e.l.f. Cosmetics Sep 2016
Line of cosmetics
IPO MCap: $754M Current MCap: $949M
It's Skin Dec 2015
Beauty products brand
IPO MCap: $1.3B Current MCap: $1.3B
Istyle Mar 2012
Cosmetics retailer with product reviews
IPO MCap: - Current MCap: -
FragranceNet.com
Online retailer of fragrances and beauty…
IPO MCap: - Current MCap: -

Marketmap: Beauty Tech
Overview
Companies 2077
Funded 446 Series A+ 115
Funding $2.6B Last 2 yrs $510M
Most Active Investors
Seed Lerer Hippeau Ventures (3)
Early Stage TPG (2)
Late Stage Tiger Global Management (1)
Incubators 500 Startups (17)
Other Kima Ventures (5)
FACTSHEET
Top Cities
New York City 144 Cos $860M
Bay Area 95 Cos $483M
Feed in Numbers
Unicorns 2 Soonicorns 17
Minicorns 23 Editor Picks 100
Acquihired 67 Deadpooled 410
Top Companies
Modiface (2006, Toronto, $4.3M, Acq)
Birchbox (2010, New York City, $90M, Acq)
Exits
IPOs 4 It’s Skin, e.l.f. Cosmetics
Acquisitions 11 Birchbox, Native Co
Top Acquirers Unilever, Procter & Gamble
* Denotes Upcoming Business Models in Beauty Tech market
BEAUTY PRODUCTS
E-COMMERCE
INNOVATIVE BRANDS
SKIN CARE
MEN’S GROOMING
MULTI-CATEGORY
COLOR COSMETICS
SALON BOOKING
AT-HOME
BEAUTY SERVICES
ASSET-LIGHT SALONS*
ENABLERS
SALON OPERATIONSVIRTUAL TRY-ONS
DISCOVERY & ADVICE
CONTENT PUBLISHERSPRODUCT DISCOVERY
AI-POWERED*
COMMUNITY-BASED
Funding data excludes Debt, Grants and Post-IPO rounds. Excludes all details for Chinese companies
Beauty Tech > Feed Summary > BlueBox
7

Key Sub Sectors in Beauty Tech Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
E-Commerce > Multi-Category > Full Range
>
Retail
283 $86.6M 16
Discovery and Advice Platforms > Product
Discovery & Recommendations >
Community-based
25 $133M 7
E-Commerce > Skin Care > Full Range >
Internet-first Brands 97 $40.5M 12
Beauty Services > Appointment Booking >
At-Home Services 163 $25.9M 11
E-Commerce > Hair Care > Hair care &
styling products > Full Range >
Internet-first Brands
19 $37M 5
Beauty Services > Appointment Booking >
Salon Booking 267 $17.8M 21
E-Commerce > Men's Grooming > Shaving >
Internet-first Brands >
Subscription
36 $180M 3
Tech for Enterprise > Tech for Salons >
Suite 72 $31.3M 4
E-Commerce > Skin Care > Organic >
Internet-first Brands 34 $18.4M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Companies dealing in the sale of beauty and personal
care products through an online...
1213 230 $2B
Discovery and Advice Platforms
Companies that provide content/technology to enable
consumers' decisions for products/brands
104 37 $245M
Beauty Services
Companies providing an online platform to avail
beauty services
565 127 $238M
Innovative Beauty Brands
Beauty brands that use innovative manufacturing
techniques/patented ingredients in their...
37 22 $97.8M
Tech for Enterprise
Companies providing business management and e-
commerce solutions to businesses
134 25 $63.8M
B2B Commerce & Services
Companies that provide an online platform catering to
B2B commerce and services
20 5 $10.9M
Outsourced R&D
Companies that provide R&D services related to the
beauty industry on a contractual basis
2 0 -
Beauty Tech > Feed Summary > Summary of Key Markets

List of Notable Companies in Beauty Tech
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Beauty Tech > Feed Summary > Notable Companies in the Sector
Public
It's Skin
(2006, Seoul)*
e.l.f. Cosmetics
(2004, New York City)
FragranceNet.com
(1997, New York City)
Istyle
(1999, Tokyo)
Acquired
IT Cosmetics
(2008, Jersey City)
Dollar Shave Club
(2011, Los Angeles, $165M)
Younique
(2012, Lehi)
Wahanda
(2008, London, $34.5M)
Native Co
(2015, San Francisco)

List of Notable Companies by Market in Beauty Tech
Notable Companies by Market (1/4)
11
Beauty Tech > Feed Summary > Notable Companies by Market
E-Commerce
Multi-Category
Birchbox (2010, New York City, $90M)
Online subscription service for beauty products
Soonicorn. Stage: Acquired
First Round Capital, Accel Partners, Viking Global
Investors and 17 Other Investors
Internet-first brand of multi-category beauty
products
Soonicorn. Stage: Series C
Index Ventures, IVP, Thrive Capital and 10 Other
Investors
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
Rocket Internet, Holtzbrinck Ventures, Kinnevik
feelunique.com (2005, London, $70M)
Europe’s online beauty retailer
Soonicorn. Stage: Funded
Palamon Capital Partners
Multi-Category
Beautycounter (2013, Santa Monica, $65M)
products
Soonicorn. Stage: Series B
TPG, TomorrowVentures, FS Investors and 1 Other
Investors
Online retail platform for beauty and wellness
products
Soonicorn. Stage: Series D
Marico, Sunil Kant Munjal, Harsh Mariwala and 36
Other Investors
Julep (2007, Seattle, $60.8M)
Internet-first brand of color cosmetics and personal
care products
Trinity Capital Investment, Azure Capital Partners,
Madrona Venture Group and 10 Other Investors
Multi-Category
Beleza na Web (2007, Sao Paulo, $45M)
Brazilian online cosmetics retailer
Kaszek Ventures, Tiger Global Management
Musely (2013, Santa Clara, $28M)
Social commerce platform for beauty products
DCM Ventures, TEEC Angel Fund, Charles Schwab
and 5 Other Investors
All beauty (2004, Guernsey)
Online horizontal retailer of beauty products
Soonicorn. Stage: Unfunded
FragranceNet.com (1997, New York City)
Online retailer of fragrances and beauty products
Minicorn. Stage: Public
Istyle (1999, Tokyo)
Stage: Public
Globis Capital Partners, Sunbridge Partners, Japan
Asia Investment

12
E-Commerce
Color Cosmetics
Ipsy (2011, San Mateo, $107M)
Subscription for beauty products
Sherpa Capital, TPG, Amalfi Capital and 8 Other
Investors
Line of cosmetics
Stage: Public
TSG Consumer Partners, FS Investors, TPG
Younique (2012, Lehi)
Cosmetics direct-sales company
Stage: Acquired
Men's Grooming
Online shaving supplies brand
Alliance Consumer Growth, Temasek, Tiger Global
Management and 12 Other Investors
Dollar Shave Club (2011, Los Angeles, $165M)
Internet-first brand and subscription box of
grooming products
Unicorn. Stage: Acquired
Forerunner Ventures, Venrock, Technology
Crossover Ventures and 27 Other Investors
Fragrances
Native Co (2015, San Francisco)
Manufacturer and seller of deodorants
Stage: Acquired
Azure Capital Partners

13
E-Commerce
Hair Care
Internet first brand for hair products
Comcast Ventures, Norwest Venture Partners, True
Ventures and 7 Other Investors
Beauty Services
Appointment Booking
StyleSeat (2011, San Francisco, $40.7M)
Beauty and Wellness Marketplace
Cowboy Ventures, Slow Ventures, Fosun Kinzon
Capital and 12 Other Investors
Wahanda (2008, London, $34.5M)
Marketplace for booking salons and spas
Lepe Partners, Eight Roads Ventures, Recruit
Holdings and 4 Other Investors
Glamsquad (2013, New York City, $23.9M)
On-demand, In-home Beauty App for NYC
New Enterprise Associates, Lerer Hippeau
Ventures, Montage Ventures and 5 Other Investors
Multi-Category
Anti-aging, colour infused cosmetics and skincare
products company
Unicorn. Stage: Acquired
TSG Consumer Partners

14
Skin Care
It's Skin (2006, Seoul)
Stage: Public
Jumei, Korea Investment Partners
Product Discovery & Recommendations
Discover and shop Korean cosmetics
Goodwater Capital, Altos Ventures Capital, Cowboy

List of Notable Companies in Beauty Tech in China
Notable Companies in the Sector in China
15
Beauty Tech > Feed Summary > Notable Companies in the Sector in China
Public
Zhiwo
(2009, Beijing, $10M)
Acquired
Lefeng
(2008, Beijing, $40M)
Lafaso
(2008, Shanghai, $40M)
Unicorns
Jumei
(2010, Beijing)
Soonicorns
Lili&Beauty
(2007, Shanghai, $110M)
Helijia
(2013, Beijing, $54.9M)
Meilapp
(2013, Shenzhen, $30M)

Recent News in Beauty Tech Sector
Recent News
16
Beauty Tech > Feed Summary > Recent News
May 2018
Keranique Launches New Curl Preserve Scalp Nourishing Shampoo
& Conditioner, PRWeb
May 2018 OrangeTwist Centralizes Operations With Zenoti, PRWeb
May 2018
Be U Salon Wins Franchise Brand of the Year 2018 Award, Business
Wire India
May 2018
Jumei Agrees to Sell Half of Its Babytree Shares Before New Investor
Swoops In, Yicai Global
May 2018 Babytree Grows Up With $13 Billion Valuation, Caixin Global
May 2018 Juice Beauty boosts mobile conversions 2.7x with AI, MobileMarketer
May 2018
Swiftpage Primed for Growth with Strategic Investment from SFW
Capital Partners, PR Newswire
May 2018 Mented Cosmetics Secures $3 million in Seed Funding, GCI Magazine
May 2018
Indonesia’s beauty e-commerce startup Sociolla raises $12 million
led by EV Growth, MASTSEA
May 2018
Scentbird Makes Their Mark with a $18.6 MM Series A Funding
Round, PR Newswire
May 2018 Target turns to AR, chat services to boost beauty sales, ZDNet
May 2018
Beauty Retailer Nykaa.com Closes Rs 165 Cr in Its Series D
Investment Round, BW Businessworld
May 2018
Intel Capital pumps $72M into AI, IoT, cloud and silicon startups,
$115M invested so far in 2018, TechCrunch
Key Recent News Key Recent News
May 2018
Birchbox has sold majority ownership to one of its hedge fund
investors after sale talks with QVC fell through, Recode
Apr 2018
Online Beauty retailer Nykaa Grabs $11M Funding in fresh rounds,
Techy Google
Feb 2018
Two major Booker investors back Tesco deal amid growing dissent,
Reuters
Feb 2018 Developers Are Now Receiving HTC Vive Pro, Road to VR
Feb 2018
Dove Soap Maker Unilever Raises EUR2.00 Billion In European
Bond Issue (ALLISS), London South East
Jan 2018
QVC is Using Technology to Overcome Business Challenges, Total
Retail
Jan 2018
Aphria Continues Expansion into Australia with Strategic
Investment in Althea Company Pty Ltd., CNW
Jan 2018
Pierre Fabre partners with skin care and cancer expert brand
Même, Cosmetics Business
Jan 2018 Modere Appoints Asma Ishaq as Chief Executive Officer, PR Newswire
Jan 2018 Delhi-based Be U Salons expands to Bengaluru, Business Line
Jan 2018
Previse launches new Ozone Defence Nutrient Serum in the UK,
Cosmetics Business
Jan 2018 L'Occitane ups stake in Limelight by Alcone, Fashion Network
Jan 2018
YouCam Makeup is Changing the Face of Beauty: CEO Reveals
Groundbreaking Beauty AI & 3D AR Tech at CES, Business Wire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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$54M
$185M $176M
$583M
$490M
$346M
$243M
$303M
0
20
40
60
80
100
120
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
Investments ($M) and number of rounds in Beauty Tech; 2011-2018
Global Funding Trends
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Beauty Tech > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 2% # of Rounds28% $ Funding
15% # of Rounds
25% $ Funding

$11M $13M $31M $20M $29M $27M $27M $7M
$43M
$128M $85M
$219M
$237M $135M
$127M
$96M
$450K $44M $60M $344M $225M $184M $89M $200M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
18 31 42 42 63 68 39 8
9
13 15
23
27
22
27
15
3 2 6 8 8 7 3 4
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
30 27
Total # of Rounds
$0K
$114M
$55M
$412M
$321M
$178M
$114M
$213M
0
1
2
3
4
5
6
7
8
9
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Beauty Tech; 2011-2018
Beauty Tech > Investment Trends > Global Funding Trends
50
38
38
57
47
40 270
$2.3M
$1.1M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
- 2 2 8 5 4 3 4 $2.3M $1.2M $1.1M $0.6M $0.6M $1.9M - $1.1M
$54M
$303M
Total $ Invested

Beauty Tech > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Beauty Tech
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 860M 88
Bay Area 483M 57
Los Angeles 232M 21
London 133M 24
Mumbai 96.5M 32
Berlin 88.6M 8
Cambridge 62M 4
Seattle 60.9M 9
Santa Monica 48.9M 12
Sao Paulo 48.4M 10
Total Funding
285
98
67
20
33
3
12
6
# Rounds
$1.9B
$281M
$131M
$51.3M
$36.5M
$25M
$18.2M
$13.5M
US
Europe
India
Latam
SEA
Taiwan
Australia
South Korea
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.8
$0.6
$1.1
$0.6
$0.8
$0.5
$1.0
2011 2012 2013 2014 2015 2016 2017
$4.2
$9.9
$4.1
$6.6
$4.1 $3.3
$7.1
$10.8
$0.0
$11.1
$19.0
$28.4
$14.1
$4.4
$0.5
$21.9
$15.0
$43.0 $37.5
$26.3
$44.3
Beauty Tech > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Beauty Tech; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$2.5K* $10M
$500K $72M
$1.2M $100M
$59K $123M
$25.5M
$12M
$4.1M
$493K
Series C+
Series B
Series A
Seed
Stage

Note: 249 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
106
89
29
10
4
No. of Companies
Beauty Tech > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Beauty Tech; as of Jun 2018
Distribution of companies by Funding Range
$33M
$303M
$581M
$697M
$993M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
21%
6%
2%
1%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
28
41
115
446
2077
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 1%
(21)
0%
(9)
4%
(77)
20%
(410)
55%
(1144)
26% 4%
(19)
2%
(8)
10%
(45)
12%
(53)
52%
(233)
36% 14%
(16)
4%
(5)
17%
(20)
2%
(2)
45%
(52)
68% 39%
(16)
12%
(5)
20%
(8)
2%
(1)
10%
(4)
- 36%
(10)
14%
(4)
25%
(7)
4%
(1)
18%
(5)
Beauty Tech > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Beauty Tech
Funding Funnel
14 Months
18 Months
17 Months
Investment backedBootstrapped
17
2
10
4
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Beauty Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Beauty Tech; Jun 2016-Jun 2018
Notable Investments in last 24 months (1/4)
LATE STAGE
$112M - Series D Feb 2018
Alliance Consumer Growth, Temasek, Tiger Global
Management, Wellington Management
$66M - Series C Aug 2016
Formation Group, Goodwater Capital, Pear Ventures
$63.7M - Series C Nov 2017
$60M - Series C Dec 2016
Ventures, Formation Group, FundersClub, Pear
Ventures, Cota Capital, Janet Gurwitch, Tekton
Ventures
LATE STAGE
$52M - Series C Feb 2018
products
Index Ventures, IVP, Thrive Capital, Forerunner
Ventures, 14W, Howard Schultz
$25M - Series C Oct 2017
Comcast Ventures, Norwest Venture Partners, True
Ventures, Calibrate Ventures
$24.4M - Series D May 2018
products
Marico, Sunil Kant Munjal, Harsh Mariwala, Dalip
Pathak
LATE STAGE
$15.5M - Series C Dec 2016
products
Max Ventures and Industries, Sunil Munjal,
Yogeshkumar Mahansaria, Shefali Munjal, Samina
Vaziralli, Anjali Bansal, Rishabh Mariwala, TVS
Capital Funds, Narotam Sekhsaria, Michael Carlos,
JM Financial, Divya J Pathak, Shivani Pathak, Karan
Swani, Harindarpal Singh Banga
$11.3M - Series C Apr 2018
products
Warburg Pincus, Sunil Munjal, Dalip Pathak, Harsh
Mariwala
$10.3M - Series C Jul 2016
$1M - Series C Dec 2016

LATE STAGE
Series C Oct 2017
Trinity Capital Investment
EARLY STAGE
$25M - Series A Oct 2017
Perfect Corp (2014, Taipei, $25M)
Virtual makeup app
Extol Capital, CyberLink, Yuanta
$24.6M - Series A May 2018
Scentbird (2013, New York City, $28.4M)
Perfume subscription platform
Goodwater Capital, Rainfall, FundersClub, Scrum
Ventures, Y Combinator, Soma Capital,
Entrepreneurs Roundtable Accelerator
$24M - Series B Nov 2016
products
IVP, Index Ventures
$15M - Series B Aug 2016
First Round Capital, Accel Partners, Viking Global
Investors
EARLY STAGE
$15M - Series B Aug 2016
Zenoti (2010, Hyderabad, $21.3M)
Cloud based business management software
Norwest Venture Partners, Accel Partners
$15M - Series A Jan 2017
Kopari (2015, San Diego, $15M)
Internet-first brand of coconut-oil based skincare
and body care brand
L Catterton, Ashton Kutcher
$14.1M - Series A Mar 2018
True Botanicals (2016, Mill Valley, $17.1M)
Internet first luxury skincare brand
$12.9M - Series B Aug 2016
Violet Grey (2012, Los Angeles, $30.2M)
Luxury beauty products
$9M - Series B Feb 2018

EARLY STAGE
$8M - Series A Apr 2018
SONOMA BRANDS, Unilever Ventures, Cue Ball
$5.9M - Series A Dec 2016
Beautylish (2010, San Francisco, $19.6M)
Online Beauty Enthusiast Commmunity
$5.4M - Series A Mar 2017
MyGlamm (2015, Mumbai, $11.4M)
Mobile app to book on demand beauty services
L'Occitane
$5M - Series B Jun 2017
Sente Labs (2007, Encinitas, $17.9M)
Cosmeceutical skincare products
The Man Company (2015, Delhi, $2.4M)
Manufacturer of organic men's grooming products
Emami Group
EARLY STAGE
$1.2M - Series B Aug 2017
$1.2M - Series A Jan 2017
My Showcase (2012, Milton Keynes, $7.4M)
Cosmetics retailer
Series B Jan 2018
Beautycounter (2013, Santa Monica, $65M)
products
TPG
Series B Apr 2018
Shiseido group
SEED STAGE
$3M - Seed Mar 2017
Unilever Ventures
$2.5M - Seed Aug 2017
Bombay Shaving Company (2015, Delhi,
$5.1M)
Private label manufacturer and retailer of men's
grooming products
Fireside Ventures, Pankaj Gupta
$1.2M - Seed Jul 2017
BigStylist (2015, Mumbai, $3.1M)
On-demand beauty services at home
Info Edge India
$900k - Seed Sep 2016
BigStylist (2015, Mumbai, $3.1M)
On-demand beauty services at home
Info Edge India

SEED STAGE
$600k - Angel Aug 2016
$5.1M)
grooming products
Kiran Deshpande, Ravi Nigam, Maninder Gulati
$500k - Seed Nov 2016
Favful (2015, Kuala Lumpur, $600k)
Product discovery platform for beauty products
Gobi Partners
$15k - Angel Oct 2016
$5.1M)
grooming products

Beauty Tech > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
EARLY STAGE
Yunjiweidian (2015, Hangzhou, $32.8M)
Mobile-based marketplace of beauty and health
products
Eastern Bell Venture Capital
$8.8M - Series B Jun 2017
Kuaimeizhuang (2015, Shenzhen, $13.6M)
Mobile app for beauty related content
Meridian Capital China, The former sea fund
Series B Nov 2017
Nanguache (2015, Shanghai, $10M)
O2O platform for booking hairdresser appointments
SIG China
Series B Jan 2017
EARLY STAGE
Series B Nov 2016
Ants Investment Management
Series A Jun 2016
Beautybond (2014, Beijing, $9.5M)
O2O platform to book beauty services and SaaS
platform for salons

Most Active Investors (VC, PE) by Stage in Beauty Tech; Last 5 years (Jun 2013-Jun 2018)
Most Active VC & PE Investors
30
Beauty Tech > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Lerer Hippeau Ventures(3 Investments)
Glossier, Into The Gloss, Goby
1
Forerunner Ventures(2 Investments)
Glossier, Into The Gloss
2
Ludlow Ventures(2 Investments)
Scentbird, Vive
3
Unilever Ventures (2 Investments)
True Botanicals, Blow
4
BBG Ventures(2 Investments)
Mented Cosmetics, Goby
5
Vayner/RSE (2 Investments)
Stowaway Cosmetics, Vive
6
BonAngels Venture Partners (2
Investments)
Althea, Althea Malaysia
7
Variv Capital(2 Investments)
Fancybox, Miora
8
Maveron
Vive
9
FJ Labs
Proven
10
EARLY STAGE
TPG (2 Investments)
Ipsy, Beautycounter
1
L Catterton(2 Investments)
Kopari, TULA
2
Norwest Venture Partners (2 Investments)
Madison Reed, Zenoti
3
Comcast Ventures(2 Investments)
Dollar Shave Club, Birchbox
4
Goodwater Capital (2 Investments)
Memebox, Scentbird
5
Altos Ventures Capital(2 Investments)
Memebox, Hui Seoul
6
Bessemer Venture Partners (2
Investments)
Function of Beauty, StayGlad
7
Pritzker Group (2 Investments)
Dollar Shave Club, Wander Beauty
8
Accel Partners
Zenoti
9
Maveron
Wander Beauty
10
LATE STAGE
Tiger Global Management
Harry's
1
Thrive Capital
Harry's
2
Highland Capital Partners
Harry's
3
Comcast Ventures
Madison Reed
4
TSG Consumer Partners
IT Cosmetics
5
SV Angel
Harry's
6
Lakestar
Harry's
7
Tekton Ventures
Memebox
8
Warburg Pincus
Nykaa
9
Red Swan Ventures
Harry's
10

Beauty Tech > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Beauty Tech; Last 5 years (Jun 2013-Jun 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(17 Investments)
Scentbird, Mayvenn, Missbeez
1
Y Combinator(10 Investments)
Memebox, Scentbird, Function of Beauty
2
Dreamit(3 Investments)
I Love Swan, Myavana, Swan
3
Founders Factory(3 Investments)
Veleza, Preemadonna, Insitu
4
Sephora Stands(3 Investments)
Stylerz, Kreyol Essence, Able Cosmetics
5
Ben Franklin Technology Partners(2
Investments)
Ethnic Beauty Store, Enchanted Life
6
Brand Capital(2 Investments)
MyGlamm, VanityCube
7
The Brandery(2 Investments)
Tame the Beast, Scent Trunk
8
Rocket Internet(2 Investments)
Vaniday, Vyomo
9
Science(2 Investments)
Dollar Shave Club, Cult Cosmetics
10
OTHER NOTABLE INVESTORS
Kima Ventures(5 Investments)
Doobop, Stowaway Cosmetics, Squire Technologies
1
Grace Beauty Capital(4 Investments)
Birchbox, Harry's, Glamsquad
2
FundersClub(3 Investments)
Memebox, Scentbird, Glio
3
L'Oréal(3 Investments)
Veleza, Preemadonna, Insitu
4
Wayra(3 Investments)
Bucmi, DeluxeBox, SalaoVIP
5
LetsVenture(2 Investments)
Belita, MCaffeine
6
Marico(2 Investments)
Nykaa, Beardo
7
NXTP Labs(2 Investments)
Almashopping, ReservaTurno
8
Sinar Mas(2 Investments)
Sociolla, Female Daily
9
Slow Ventures(2 Investments)
Birchbox, StyleSeat
10
DEBT INVESTORS
Western Technology Investment(6
Investments)
Madison Reed, Lime Life, YouBeauty
1
Trinity Capital Investment(3 Investments)
Birchbox, Madison Reed, Julep
2
InnoVen Capital
Althea
3

Beauty Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Beauty Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Beauty Tech > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
35
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Fashion Tech
May 2018
Product Discovery
Apr 2018
Home Improvements
Apr 2018

Marketmap: Beauty Tech
37
Beauty Tech > Market Details > BlueBox

Key Sub Sectors
38
Key Sub Sectors in Beauty Tech
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Companies dealing in the sale of beauty and personal care products through an online first
model
Harry's (2012, New York City, Acquired)
Ipsy (2011, San Mateo, $107M)
1213 230 $2B
Companies that provide content/technology to enable consumers' decisions for
products/brands
Lime Life (2004, Los Angeles, Acquired)
104 37 $245M
Beauty Services
Companies providing an online platform to avail beauty services
Wahanda (2008, London, Acquired)
StyleSeat (2011, San Francisco, $40.7M)
565 127 $238M
Beauty brands that use innovative manufacturing techniques/patented ingredients in their
products an....
Living Proof (2004, Cambridge, Acquired)
Sente Labs (2007, Encinitas, $17.9M)
37 22 $97.8M
Tech for Enterprise
Companies providing business management and e-commerce solutions to businesses
ModiFace (2006, Toronto, Acquired)
Zenoti (2010, Hyderabad, $21.3M)
134 25 $63.8M
B2B Commerce & Services
Companies that provide an online platform catering to B2B commerce and services
Bloom Beauty Trends (2011, Omaha,
$10.9M)
Carreira Beauty (2013, Sao Paulo, 0)
20 5 $10.9M
Outsourced R&D
Companies that provide R&D services related to the beauty industry on a contractual basis
ColoRight (2004, Rehovot, Acquired)
Capsum (2008, Marseille)
2 0 -
Beauty Tech > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/10)
39
Beauty Tech > Market Details > Detailed Sector Taxonomy

40

41

42

43

44

45

46

47

48

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
E-Commerce > Multi-Category > Full Range > Retail
Companies that facilitate the online sale of beauty products by holding their own inventory
(Companies covered 283 | Funded 51 | Total Funding $283M)
$86.6M
(-$98.1M)
16
(-38)
Nykaa
(2012, Mumbai, $63.7M)
2
(+3)
Discovery and Advice Platforms > Product Discovery & Recommendations >
Community-based
Online platforms that enable users to create & share content and follow each other to discover beauty
products
$133M
(+$98.1M)
7
(-6)
Memebox
(2012, San Francisco, $160M)
3
(-)
E-Commerce > Skin Care > Full Range > Internet-first Brands
Online first beauty brands that market and sell organic & inorganic skin care products
$40.5M
(-$46.8M)
12
(-5)
True Botanicals
(2016, Mill Valley, $17.1M)
4
(-2)
Beauty Services > Appointment Booking > Salon Booking
Companies providing online platform to book beauty services at salon premises
$17.8M
(-$115M)
21
(-50)
Booksy
(2014, New York City, $5M)
5
(-1)
Beauty Services > Appointment Booking > At-Home Services
Companies providing an online platform to book at-home beauty services
(Companies covered 163 | Funded 26 | Total Funding $58.1M)
$25.9M
(-$6.4M)
11
(-6)
Blow
(2013, London, $16.2M)
6
(-)
Tech for Enterprise > Tech for Salons > Suite
Companies that provide SaaS/on-premise business management suite solutions to beauty salons
(Companies covered 72 | Funded 8 | Total Funding $54.4M)
$31.3M
(+$8.4M)
4
(-4)
Zenoti
(2010, Hyderabad, $21.3M)
49
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Beauty Tech in last 2 years (June 2016 - May 2018)
Beauty Tech > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Beauty Tech > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
E-Commerce > Multi-Category > Full Range > Internet-first Brands
Online first beauty brands that market and sell organic & inorganic beauty products across multiple
categories
(Companies created 53 | Funded 15 | Total Funding $150M )
1 Glossier (2014, New York City, $86.4M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
51
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (June 2016 - May 2018)
Beauty Tech > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#2), Ben Franklin Technology Partners (#2)
Seed BonAngels Venture Partners (#2), Inovia Capital (#1)
Series A/B Kaszek Ventures (#1), Tiger Global Management (#1)
Series C+ Marico (#1), Warburg Pincus (#1)
Istyle Mar - 2012
IPO'd on TYO
$12M - Series B
Sociolla (2014, Jakarta, $12M)
$24.4M - Series D
$11.3M - Series C
$537k - Series A
Purplle (2012, Mumbai, $7.3M)
Seed
BeautyMNL (2014, Bonifacio District)
Series A
Golden Scent (2015, Dubai)
$7M - Series B
Althea (2015, Seoul, $10.5M)
$1M - Seed
GogoBli (2016, Jakarta, $1M)
$1.2M - Series A
My Showcase (2012, Milton Keynes,
$7.4M)
Series B
$5.9M - Series A
Beautylish (2010, San Francisco,
$19.6M)
Aug 2016
#Marketwire – AskMe Group Suspends Operations, Flipkart
Launches F-Assured & More, IamWire
Jun 2017
Nykaa expands offline presence in Bangalore, aims to open
30 stores by 2020, Franchise India
Apr 2017
Startups need to do data now, so we made a serverless big
data pipeline, Tech in Asia
Oct 2017
Purplle Appoints Pooja Acharya as Chief Beauty Officer to
Steer its Next Phase Growth, BW Businessworld
Apr 2017 Feelunique to Acquire the Beautyst, Business Wire
Apr 2016
Smytten raises angel funds from Google’s Rajan Anandan,
Livemint
Dec 2017 Robinsons Retail invests in BeautyMNL operator, Rappler
Aug 2017
Well Announces Launch of Co-Branded Juice Label In 200
Stores Across Canada, BevNET
May 2016
Althea raises $3.5M to sell Korean beauty products online in
Southeast Asia, TechCrunch
May 2017
Gobi exits online beauty products firm Hermo to Japan’s i-
style, Deal Street Asia
Feb 2017
Adore Beauty Goes Global with Pitney Bowes, Sector
Publishing Intelligence
May 2016
This founder went from cybersecurity to beauty e-commerce
– this is what he learned, E27
Jul 2016
Beauty Products And Services Startup, Purplle Raises $6 Mn
Series B From JSW Ventures And Others, Inc42
Oct 2016
Japan’s Toreta, reservation management platform for
restaurants, secures $12 million, THE BRIDGE
News
0
2
4
6
8
10
12
14
16
$0k
$10M
$20M
$30M
$40M
$50M
$60M
$70M
2014 2015 2016 2017 2018
YoY Funding Rounds
2
7
16
51
283
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Multi-Category > Full Range > Retail: Market Factsheet
52
Exits
Recent Investments
YoY Funding and Rounds
Companies that facilitate the
online sale of beauty products by
holding their own inventory
feelunique.com
(2005, London, $70M)
Nykaa
(2012, Mumbai, $63.7M)
Beleza na Web
(2007, Sao Paulo, $45M)
Beautylish
(2010, San Francisco, $19.6M)
Top Companies
#1 Top Markets of Investment Activity
Beauty Tech > Market Details > Market: Retail
Companies Created 283 | Funded 51 | Total Funding $283M
Market: Retail

E-Commerce > Multi-Category > Full Range > Retail: Top Companies
Market: Retail
Analyst’s Pick
feelunique.com (2005, London, $70M)
Europe’s online beauty retailer
Soonicorn. Stage: Funded
Palamon Capital Partners
products
Soonicorn. Stage: Series D
Marico, Sunil Kant Munjal, Harsh Mariwala and 36
Other Investors
Beleza na Web (2007, Sao Paulo, $45M)
Brazilian online cosmetics retailer
Kaszek Ventures, Tiger Global Management
Beautylish (2010, San Francisco, $19.6M)
Online Beauty Enthusiast Commmunity
Minicorn. Stage: Series A
CMEA Capital, Costella Kirsch, DG Incubation and 5
Other Investors
Analyst’s Pick
Luxola (2011, Singapore, $15.6M)
Online shopping platform for skincare and cosmetic
products
Minicorn. Stage: Acquired
Global Brain, F&H Fund Management, Tholons
Capital and 5 Other Investors
E-commerce for cosmetics and beauty products
Editor's Pick. Stage: Series B
East Ventures, Sinar Mas, Istyle and 2 Other
Investors
My Showcase (2012, Milton Keynes, $7.4M)
Cosmetics retailer
D5 Capital, 24 Haymarket, Miroma Ventures
Purplle (2012, Mumbai, $7.3M)
Online platform for buying beauty products and
booking salon and spa
Editor's Pick. Stage: Series A
Mountain Pine Capital, IvyCap Ventures, JSW
Analyst’s Pick
Smytten (2015, Gurgaon, $200k)
Mobile app for premium products and services
Editor's Pick. Stage: Seed
Rajan Anandan
All beauty (2004, Guernsey)
Online horizontal retailer of beauty products
Soonicorn. Stage: Unfunded
Minicorn. Stage: Public
Adore Beauty (2000, Melbourne)
Online retailer of branded beauty products
Woolworths Group
BliVakker.no (2007, Kristiansand)
Online retailer of multi-category beauty products
Editor's Pick. Stage: Unfunded
Golden Scent (2015, Dubai)
Online retailer of beauty and fragrance products
Entrepreneur Venture, Equi Trust, Wamda Capital
and 2 Other Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
54
E-Commerce > Multi-Category > Full Range > Retail: Leaderboard
Better than Market Average
Market: Retail
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Nykaa 2012 Mumbai Series D $63.7M - 4 - - 14 11k 25k 7.5M 34.2k 2k 13% 10.3k 42% 3.3k 14%
5.0 Purplle 2012 Mumbai Series A $7.3M - 4 - - 8 49k 6.9k 3.1M 18.7k 6k 13% 5.1k 36% 86 1%
5.0 Hush 2016 Los Angeles Seed $120k - 5 - 4 - 131k 5.8k 750k 16.1k 27k 26% 14.4k 635% - -
4.9 BeautyMNL 2014
Bonifacio
District
Seed - - 4 4 4 1 70k 3.1k 300k 347 -15k -17% 170 91% 958 46%
4.9 Althea 2015 Seoul Series B $10.5M - 3 - - 5 68k 1.2k 300k 5k 14k 24% 1.3k 34% 130 12%
4.9 Smytten 2015 Gurgaon Seed $200k - 4 - - 2 1.2M 320 300k 3.5k 345k 36% 672 24% 18 6%
4.9
FragranceNet.c
om
1997
New York
City
Public - - 5 - - - 25k 23k 300k 992 3k 11% 301 39% 98 -
4.9 Perfumes Club 2009 Espana Unfunded - - 5 5 4 - 94k 12k 300k 3.7k 14k 18% 699 23% 101 1%
4.8 Parfumdreams 2009 Miltenberg Unfunded - - 5 - - - 53k 582 300k 1.7k 6k 10% 85 5% 10 2%
4.8 Beautylish 2010
San
Francisco
Series A $19.6M - 4 - - 1 21k 942k 3M 28.8k -2k -8% 12 - -3000 -
4.8 Beleza na Web 2007 Sao Paulo Series C $45M - 5 - - 1 43k 18 - 9 4k 9% - - 4 25%
4.8 SharifahOnline 1981 Kuching Unfunded - - 4 - - - 4.7M 79 3k 61 270k 6% 3 5% 2 1%
4.7 Woman's Talk 2014 Seoul Funded - - 4 - - - 110k 1 753k 2.2k -490k -82% 149 8% -70 -99%
4.7
Red Label
Outlet
2013 London Unfunded - - 3 - - - 10M 18 300 6 5M 35% 1 20% - -
4.7 OhWow 2015 Singapore Unfunded - - 3 4 3 - 10M - 3k 11 17M 438% 1 3% - -

Incubators Y Combinator (#1), UpWest Labs (#1)
Seed Signatures Capital (#1), Fenox Venture Capital (#1)
Series A/B Cowboy Ventures (#1), FundersClub (#1)
Series C+ Cota Capital (#1), Tekton Ventures (#1)
None
$5.2M - Series A
LIPS (2016, Tokyo, $5.2M)
Seed
Veleza (2014, Vilnius, $246k)
$60M - Series C
Memebox (2012, San Francisco,
$160M)
$1M - Series C
$160M)
$500k - Seed
$66M - Series C
$160M)
Seed
$100k - Angel
$17.5M - Series B
$160M)
$246k - Angel
Aug 2016
Memebox raises $66M for its e-commerce platform for
Korean beauty products, TechCrunch
Sep 2016
South Korean Cosmetics Startup Memebox Aims Globally By
Raising $29 Million, Forbes
Nov 2016
based beauty advisory startup bags $500,000 seed funding
led by Gobi Partners, Deal Street Asia
Sep 2016
Indonesia's women lifestyle portal Female Daily Network
acquires mobile developer JTECH, E27
News
0
1
2
3
4
5
6
7
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
2014 2015 2016 2017 2018
YoY Funding Rounds
-
1
3
12
25
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Discovery and Advice Platforms > Product Discovery & Recommendations > Community-based: Market Factsheet
55
Exits
Recent Investments
Online platforms that enable users
to create & share content and
follow each other to discover
beauty products
Memebox
(2012, San Francisco, $160M)
LIPS
(2016, Tokyo, $5.2M)
SheSaidBeauty
(2011, London, $1.6M)
Female Daily
(2007, Jakarta, $1M)
Top Companies
Beauty Tech > Market Details > Market: Community-based
Market: Community-based

Discovery and Advice Platforms > Product Discovery & Recommendations > Community-based: Top Companies
Analyst’s Pick
Minicorn. Stage: Seed
Gobi Partners, SEGNEL Ventures, 500 Startups,
Mavcap

57
Discovery and Advice Platforms > Product Discovery & Recommendations > Community-based: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 LIPS 2016 Tokyo Series A $5.2M - 3 4 3 - 1.1M 7.4k 300k 265 2M 586% 159 139% 2k 37%
4.8 Memebox 2012
San
Francisco
Series C $160M - 5 - - 4 64k 7.4k 3.4M 33.1k 23k 52% 362 1% - -
4.5 Female Daily 2007 Jakarta Series A $1M - 4 - - 1 60k 36k 75k 3.1k 15k 31% 616 25% 626 2%
4.3 Favful 2015
Kuala
Lumpur
Seed $600k - 4 - 4 1 1.1M 126 3k 16 -661k -39% - - 14 12%
4.0 Bellashoot 2013 Los Angeles Acquired - - 5 - - - 3.1M 16k - 96 2M 143% - - - -
3.8 Bangstyle 2011 Encino Unfunded - - 3 - - - 1.6M 27k 3k 94 470k 43% 4 13% -642 -2%
3.5 Veleza 2014 Vilnius Seed $246k - 4 - - - 5.2M - 3k 66 -572k -10% 5 19% - -
3.3 Blusho 2015 London Unfunded - - 3 - - - 10M 687 300 2 6M 74% 1 100% -38 -5%
3.0 SheSaidBeauty 2011 London Acquired $1.6M - - - - - 10M 9.1k - - 3M 36% - - -172 -2%
2.8 Glowdayz 2013 Seoul Funded - - 4 - - - 5.2M - 75k 244 -4.5M -46% - - - -
2.5 Preen.Me 2012 Tel Aviv Seed $800k - - - - - 2M 264k - - 2M 118% - -
-
31825
-11%
2.3 Metix 2016 London Unfunded - - 5 - - - 6.1M 14k - 11 -9.2M -72% - - -691 -4%
2.0 Lovely Loot 2015 Oakland Unfunded - - 5 - - - 10M - - 16 10M 109% - - - -
1.8 DashHound 2016 Newport Funded - - - - 4 - 10M 1 - - - - - - - -
1.5 Scra2ch 2015
Jamshedpu
r
Unfunded - - - - 3 - 10M 125 - - 9M 62% - - 1 1%

Incubators Y Combinator (#1), 500 Startups (#1)
Seed Unilever Ventures (#1), Movac (#1)
Series A/B SONOMA BRANDS (#1), Cue Ball (#1)
Series C+ Bank of America (#1)
None
$8M - Series A
True Botanicals (2016, Mill Valley,
$17.1M)
$120k - Seed
DearBrightly (2017, San Francisco,
$120k)
$14.1M - Series A
$17.1M)
Series A
Gallinee Beaute (2015, London)
Series A
Tatcha (2009, San Francisco, $6.3M)
$3M - Seed
$17.1M)
$8.5M - Series A
TULA (2014, New York City, $8.5M)
Seed
Drunk Elephant (2012, Houston)
$2.8M - Series C
Restorsea (2012, New York City, $57M)
$2.4M - Series A
MDRejuvena (2013, San Diego, $6.2M)
Feb 2017 Biossance launches at Sephora with new look, Biofuels Digest
Oct 2017
SiO Beauty Fortifies its Executive Line Up with New C-Suite
Hire, PR Newswire
May 2017
Nontoxic Skincare Startup Drunk Elephant Minted A $25
Million Fortune For Its Founder, Forbes
Oct 2017
Castanea Partners backs luxury skincare brand Tatcha, PE
Hub
News
0
1
2
3
4
5
$0k
$5M
$10M
$15M
$20M
$25M
2014 2015 2016 2017 2018
YoY Funding Rounds
-
2
11
23
97
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Skin Care > Full Range > Internet-first Brands: Market Factsheet
58
Exits
Recent Investments
Online first beauty brands that
market and sell organic &
inorganic skin care products
Restorsea
True Botanicals
(2016, Mill Valley, $17.1M)
TULA
(2014, New York City, $8.5M)
Zeosoft
(2010, Auckland, $8M)
Top Companies
Beauty Tech > Market Details > Market: Internet-first Brands
Market: Internet-first Brands

E-Commerce > Skin Care > Full Range > Internet-first Brands: Top Companies
Analyst’s Pick
SONOMA BRANDS, Unilever Ventures, Cue Ball,
Rudyard Partners
TULA (2014, New York City, $8.5M)
Private label brand of skincare products
L Catterton, Great Oaks Venture Capital, Landis
Capital
Brevena Skincare (2015, White Bear Lake,
$3M)
Internet-first brand of skincare products
Farsali (2014, Toronto)
Internet first brand of skin care products
Frank Body (2013, Melbourne)
Internet-first brand of coffee infused skin care
products
Analyst’s Pick
Gallinee Beaute (2015, London)
Internet first brand of probiotic and prebiotic
skincare products
Unilever Ventures
Unicorn (2015, Taipei)
Internet-first brand of skin care products for men
Editor's Pick. Stage: Seed
500 Startups

60
E-Commerce > Skin Care > Full Range > Internet-first Brands: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0
True
Botanicals
2016 Mill Valley Series A $17.1M - - - 4 - 209k 3.9k - - -65k -24% - - 136 4%
4.9
Drunk
Elephant
2012 Houston Seed - - - - 3 1 140k 6.6k - - -115k -44% - - 2k 42%
4.9 Envie De Neuf 2002 Singapore Unfunded - - 5 - - - 4.7M - 300 5 -5.8M -55% - - - -
4.8 Biossance 2003
San
Francisco
Unfunded - - - - 4 1 322k 2.1k - - -127k -29% - - 49 2%
4.8 Farsali 2014 Toronto Unfunded - - - - 3 - 469k 3.3k - - 183k 67% - - 234 8%
4.7 Tatcha 2009
San
Francisco
Series A $6.3M - - - - 1 163k 11k - - 13k 8% - - 2.3k 24%
4.7 Elcie Cosmetics 2015
Sherman
Oaks
Unfunded - - - - 4 - 1.9M 1.2k - - 689k 52% - - 97 9%
4.6
Brevena
Skincare
2015
White Bear
Lake
Series A $3M - - - - - 4.1M 222 - - 2M 59% - - 12 6%
4.5 InstaNatural 2013 Orlando Unfunded - - - - 5 - 822k 2.8k - - 23k 3% - - - -
4.5
Burst Of
Happyness
2012 Pune Unfunded - - - - 4 - 3.9M 713 - - 877k 29% - - 8 1%
4.4 Frank Body 2013 Melbourne Unfunded - - - - 5 - 262k 17k - - 79k 43% - - -199 -1%
4.4 DearBrightly 2017
San
Francisco
Seed $120k - - - 4 - 1.7M - - - -2.7M -62% - - - -
4.3 Vitruvi 2012 Vancouver Unfunded - - - - 3 - 1.2M 1.5k - - 13k 1% - - 13 1%

Beauty Tech > Market Details > Market: Salon Booking
Market: Salon Booking

Beauty Tech > Market Details > Market: At-Home Services
Companies Created 163 | Funded 26 | Total Funding $58.1M
Market: At-Home Services

Beauty Tech > Market Details > Market: Suite
Market: Suite

Market: Suite

#1 Top Markets of Early Stage Investors

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
76
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
78
Performance indicators of public companies in Beauty Tech
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Sep 2016
Line of cosmetics
$949M $754M $230M 47.4 NYSE:ELF
Dec 2015
It's Skin (2006, Seoul)
$1.3B $1.3B $221M KOSDAQ:226320
Mar 2012
Istyle (1999, Tokyo)
TYO:3660
Zhiwo (2009, Beijing)
Online B2C flash sales retail for beauty products
Beauty Tech > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
79
Notable Acquisitions in Beauty Tech
Beauty Tech > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Viking Global Investors
2017
Acquirer: Procter & Gamble Deal: $100M
Native Co (2015, San Francisco)
Manufacturer and seller of deodorants
Acquirer: The Hut Group
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
Acquirer: Coty Deal: $600M
Younique (2012, Lehi)
Cosmetics direct-sales company
2016
Acquirer: Glansaol
Julep (2007, Seattle, $60.8M)
Internet-first brand of color cosmetics and personal
care products
Acquirer: Unilever
Living Proof (2004, Cambridge, $62M)
Hair products company
Acquirer: L'Oréal Deal: $1.2B
Anti-aging, colour infused cosmetics and skincare
products company
Acquirer: Unilever Deal: $1B
Dollar Shave Club (2011, Los Angeles, $165M)
Internet-first brand and subscription box of
grooming products

Notable Acquisitions (2/2)
80
Notable Acquisitions in Beauty Tech
Beauty Tech > Exit Outlook > Notable Acquisitions
2015
Acquirer: Recruit Holdings Deal: $171M
Wahanda (2008, London, $34.5M)
Marketplace for booking salons and spas
2013
Acquirer: Joshua Green
2010
Acquirer: TotalBeauty
Lime Life (2004, Los Angeles, $33.6M)
Cross-platform resource for beauty advice and
reviews

Most Active Acquirers
81
Beauty Tech > Exit Outlook > Most Active Acquirers

Date Target
Feb-16 Wellnessly Acq by Beaupass
Jan-16 BeautyBooked Acq by StyleSeat
Jan-16 Hyve Acq by Stylofie
Dec-15 SuperSalon Acq by Basswood Capital
Nov-15 Manicube Acq by The Red Door
Nov-15 BookMySpa Acq by Gomalon
Oct-15 Mibell Acq by BePretty
Jul-15 SheSaidBeauty Acq by Latest in Beauty
Jul-15 Luxola Acq by LVMH
Jun-15 ZenSoon Acq by Wahanda
Jun-15 PrettyQuick Acq by Groupon
Jun-15 Treatwell Acq by Wahanda
Jun-15 Hyvinvointi Online Acq by Fonecta
Mar-15 Flaconi Acq by ProSiebenSat.1 Media
Acqui-hires (1/2)
82
List of Acqui-hires in Beauty Tech
Excludes all details for Chinese companies
Date Target
Mar-18 ModiFace Acq by L'Oréal
Feb-18 Freauty Acq by Urban Massage
Jan-18
BH Cosmetics Acq by MidOcean
Partners
Dec-17 Well.ca Acq by McKesson
Nov-17 Giaran Acq by Shiseido group
Aug-17 ry.com.au Acq by The Hut Group
May-17 Hermo Acq by Istyle
May-17 Bucmi Acq by Uala
Apr-17 VanityCube Acq by VLCC Health Care
Apr-17 The Beautyst Acq by feelunique.com
Feb-17
Beauteprivee Acq by
Showroomprive.com
Jan-17 Stylofie Acq by Little
Jan-17 Matchco Acq by Shiseido group
Dec-16 Clark's Botanicals Acq by Glansaol
Date Target
Dec-16 Blow Me Acq by Glamsquad
Oct-16 The Home Salon Acq by Biguineindia
Sep-16 StayGlad Acq by Quikr
Aug-16 ZapLuk Acq by Quikr
Aug-16 800Razors Acq by Shavemob
Aug-16 Zeebba Acq by Freauty
Aug-16
Algenist Acq by Tengram Capital
Partners
Jul-16 Belita Acq by Enrich Salons
Jun-16 MEFITTED Acq by Vanitee
Jun-16 Styl Acq by Voonik
Jun-16 Pamperazi Acq by ZapLuk
May-16 Salosa Acq by Quikr
Apr-16 Vyomo Acq by Naturals Salon & Spa
Feb-16 SalonAddict Acq by Beutifi.com
Beauty Tech > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
83
List of Acqui-hires in Beauty Tech
Excludes all details for Chinese companies
Date Target
Mar-15 TotalBeauty Acq by Evolve Media
Dec-14 ColoRight Acq by L'Oréal
Nov-14 Beauty Collection Acq by Rakuten
Oct-14 Salonmeister Acq by Wahanda
Jun-14
Jada Beauty Acq by Sally Beauty
Holdings
Mar-14 CellCeuticals Skin Care Acq by Histogen
Feb-14 vi-vi-vi.com Acq by Rakuten
Nov-13
Shortcuts Software Acq by Jonas
Software
Aug-13 DermStore Acq by Target
Aug-13 Glamybox Acq by VanityTrove
Jun-13 Sanoga Acq by WhatsNew
Dec-12 Hawthorne Acq by Louis Berger
Oct-12 Makeover Solutions Acq by StyleCaster
Oct-12 Daily Makeover Acq by StyleCaster
Date Target
Sep-12 JolieBox Acq by Birchbox
Jun-12 Salonium Acq by Treatwell
Mar-12 Carmine UK Acq by Glossybox
Feb-12 Glamourum Acq by JolieBox
Nov-11 Sacks Perfumaria Acq by LVMH
Dec-10 Mankind Acq by The Hut Group
Nov-10 Lookfantastic Acq by The Hut Group
Apr-10 Styl.fm Acq by Digital Avenue
Jul-09 StriVectin Acq by L Catterton
Jan-00 Beauty.com Acq by Drugstore.com
SkinStore Acq by The Hut Group
Beauty Tech > Exit Outlook > Acqui-hires
View all 67 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
84
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Beauty Tech > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Beauty Tech; Last 5 years (Jun 2013 - May 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Lerer Hippeau Ventures (3 Investments)
Forerunner Ventures (2 Investments)
BBG Ventures (2 Investments)
Unilever Ventures (2 Investments)
Ludlow Ventures (2 Investments)
Variv Capital (2 Investments)
Vayner/RSE (2 Investments)
BonAngels Venture Partners (2 Investments)
Maveron
Scrum Ventures
L Catterton
New Enterprise Associates
Warburg Pincus
Manzanita Capital
QueensBridge Venture Partners
EARLY STAGE
Goodwater Capital (2 Investments)
TPG (2 Investments)
Comcast Ventures (2 Investments)
Altos Ventures Capital (2 Investments)
Norwest Venture Partners (2 Investments)
L Catterton (2 Investments)
Pritzker Group (2 Investments)
Bessemer Venture Partners (2 Investments)
Thrive Capital
Pear Ventures
Red Swan Ventures
Cowboy Ventures
Sherpa Capital
Accel Partners
Index Ventures
LATE STAGE
Thrive Capital
SV Angel
Red Swan Ventures
Comcast Ventures
Temasek
Lakestar
BoxGroup
Tekton Ventures
Cota Capital
Madrona Venture Group
Calibrate Ventures
Warburg Pincus

Lerer Hippeau Ventures
87
Portfolio in Beauty Tech | Exits | Funds Link | Website | LinkedIn | Twitter
Beauty Tech > Investors > Lerer Hippeau Ventures
Investments
[Soonicorn] Glossier (2014, New York City, $86.4M, Series C)
Internet-first brand of multi-category beauty products
[Soonicorn] Glamsquad (2013, New York City, $23.9M, Series B)
[Minicorn] Violet Grey (2012, Los Angeles, $30.2M, Series B)
[Editor's Pick] Goby (2015, New York City, $2M, Seed)
Internet first brand of oral care products
Beauty Tech Notable Portfolio
[Unicorn] Oscar (2012, New York City, $893M, Series B)
Internet-first health insurance provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
[Soonicorn] Group Nine Media (2016, New York City, $625M,
Series D)
Digital-first media network
[Soonicorn] Doctor On Demand (2012, San Francisco, $161M,
Series C)
Remote video consultations with US-licensed physicians
[Soonicorn] SeatGeek (2009, New York City, $159M, Series D)
Ticket search & comparison engine
[Soonicorn] Namely (2012, New York City, $158M, Series D)
Cloud-based HR management tool
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Nov 2017
BirchboxMan $10 Subscription Box Seeks To Capture
Fast-Converting Male Audience, Retail TouchPoints
Nov 2017
Birchbox test drives new bricks-and-mortar store in
London , Cosmetics Business
Aug 2017
Birchbox in talks with retailers including Walmart for
sale, Reuters
Apr 2017
Pioneering Beauty Startup Birchbox Turns Profit After
Tough 2016, Forbes
Feb 2017
Birchbox to launch a second, more personalized beauty
subscription service, TechCrunch
Jan 2017
Birchbox Is Still Expanding Its Brick-and-Mortar Stores,
Fortune
Sep 2016
The next Code Commerce event is set, with Facebook’s
Mary Ku and star investor Kirsten Green, Recode
Jun 2016 WWW: Winning the Women on the Web, YourStory Media
May 2016
Jeff Bezos tells Amazon shareholders that it will open
more physical bookstores, TechCrunch
May 2016
Why French entrepreneur Julie Rousselet chose to startup
in India, YourStory Media
Birchbox
Acq by Viking Global Investors -
May 2018
1 1
2
1
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
1
-
-
2
3
Undisclosed
Series C+
Series B
Series A
Seed6
-
-
-
-
US

Forerunner Ventures
88
Beauty Tech > Investors > Forerunner Ventures
People
Investments
[Soonicorn] Glossier (2014, New York City, $86.4M, Series C)
Internet-first brand of multi-category beauty products
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Soonicorn] Zola (2013, New York City, $141M, Series D)
Wedding registry and gifts marketplace
[Soonicorn] HotelTonight (2010, San Francisco, $117M, Series
E)
Last minute hotel booking
[Soonicorn] Hollar (2015, Santa Monica, $77.5M, Series C)
App based online dollar store
[Soonicorn] Joor (2010, New York City, $20.5M, Series C)
B2B Marketplace for Women's Fashion
[Minicorn] Aloha (2012, West Palm Beach, $70.9M, Series B)
A wellness company manufacturing vegan foods and dietary
supplements
[Minicorn] Serena & Lily (2003, Sausalito, $69.5M, Series C)
Online retailer of home improvement products
[Minicorn] Outdoor Voices (2013, Austin, $65.5M, Series C)
Internet-first brand of activewear
[Minicorn] M.Gemi (2014, Boston, $48M, Series C)
Handcrafted Italian shoes
[Minicorn] INTURN (2013, New York City, $38.8M, Series B)
Marketplace to sell excess inventory
[Minicorn] Chloe + Isabel (2010, New York City, $37.4M, Series
C)
Internet-first brand of jewelry
Top Exits
Recent News on Fund & Portfolio
Kirsten Green
Founder & General
Partner & Managing
Director
Nov 2017
Dollar Shave Club plans clean up of UK market as it
unveils expansion ambitions, City A.M.
Oct 2016
Subscriptions may soon drive consumer market,
Indiatimes
Sep 2016 Innovation is in all the wrong places, TechCrunch
Sep 2016 Happily Unmarried plans to raise Rs30-50 crore, Livemint
Sep 2016
That’s a nice little $40M ecommerce company you have
there. Call me when it scales, Josh Hannah
Aug 2016
E-commerce is still really hard — even after Jet and Dollar
Shave Club fetched $4 billion, Recode
Aug 2016
The next $1 billion startup acquirer won’t be a tech
company, TechCrunch
Aug 2016
Home Depot’s stock is flying high. Is it a good time to buy
a startup like Houzz?, Recode
Aug 2016 After the correction comes The Conclusion, TechCrunch
Aug 2016 In search of India’s Dollar Shave Club, Livemint
Aug 2016
How Dollar Shave Club Earned Its $1 Billion Price Tag,
Inc.
Aug 2016
Rethinking the customer relationship in medtech,
TechCrunch
Dollar Shave Club
(2011, Los Angeles, $165M)
Acq by Unilever - Jul 2016
Birchbox
Acq by Viking Global Investors -
May 2018
2
1 1
2
2013 2014 2015 2016 2017 2018
-
-
-
1
3
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

BBG Ventures
89
Beauty Tech > Investors > BBG Ventures
People
Investments
[Soonicorn] Glamsquad (2013, New York City, $23.9M, Series B)
[Editor's Pick] Goby (2015, New York City, $2M, Seed)
Internet first brand of oral care products
[Soonicorn] Zola (2013, New York City, $141M, Series D)
Wedding registry and gifts marketplace
[Soonicorn] The Wing (2016, New York City, $40M, Series B)
Provider of a co-working space and offline community space for
women entrepreneurs and freelancers
[Minicorn] Modsy (2015, San Francisco, $33.8M, Series B)
Online platform for 3D home design
[Minicorn] Carbon38 (2012, Los Angeles, $26M, Series A)
Online retailer of activewear
[Minicorn] Rockets of Awesome (2016, New York City,
$25.5M, Series A)
Personalized subscription box for kids apparel
[Minicorn] HopSkipDrive (2014, South Pasadena, $21.5M, Series
A)
Ridesharing for kids
[Minicorn] Reaction Commerce (2013, Santa Monica, $11.7M,
Series A)
Open Source Ecommerce Solutions for SMBs
[Minicorn] Lola (2014, New York City, $11.2M, Series A)
Cotton tampons in a customized box delivered to subscribers
[Minicorn] Rocksbox (2012, San Francisco, $10.2M, Series A)
Subscription based jewelry rental online platform
Top Exits
Susan Lyne
Co-Founder &
President
Nisha Dua
Co-Founder
Benjamin
Giardullo
Co-Founder & CEO
May 2018
Mented Cosmetics Secures $3 million in Seed Funding,
GCI Magazine
Nov 2017
Mented Cosmetics raises $1 million for vegan makeup for
women of color, ImpactAlpha
Mar 2017
Thirsting for a new media empire, Beautycon raises $9
million, TechCrunch
Jul 2016
How generation Z females could be the answer to tech’s
gender diversity problem, TechCrunch
Sep 2014
BeautyCon Raises Seed Funding So Brands Can Say
Goodbye To Hollywood… And Hello To YouTube,
TechCrunch
None
11 1 1
2013 2014 2015 2016 2017 2018
1
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

Unilever Ventures
90
Beauty Tech > Investors > Unilever Ventures

Ludlow Ventures
91
Beauty Tech > Investors > Ludlow Ventures

Variv Capital
92
Beauty Tech > Investors > Variv Capital

Vayner/RSE
93
Beauty Tech > Investors > Vayner/RSE

BonAngels Venture Partners
94
Beauty Tech > Investors > BonAngels Venture Partners

Maveron
95
Beauty Tech > Investors > Maveron

Scrum Ventures
96
Beauty Tech > Investors > Scrum Ventures

L Catterton
97
Beauty Tech > Investors > L Catterton

New Enterprise Associates
98
Beauty Tech > Investors > New Enterprise Associates

Warburg Pincus
99
Beauty Tech > Investors > Warburg Pincus

Manzanita Capital
100
Beauty Tech > Investors > Manzanita Capital

QueensBridge Venture Partners
101
Beauty Tech > Investors > QueensBridge Venture Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
102
Seed Stage
Early Stage
Late Stage

Goodwater Capital
103
Beauty Tech > Investors > Goodwater Capital

TPG
104
Beauty Tech > Investors > TPG

Comcast Ventures
105
Beauty Tech > Investors > Comcast Ventures

Altos Ventures Capital
106
Beauty Tech > Investors > Altos Ventures Capital

Norwest Venture Partners
107
Beauty Tech > Investors > Norwest Venture Partners

L Catterton
108
Beauty Tech > Investors > L Catterton

Pritzker Group
109
Beauty Tech > Investors > Pritzker Group

Bessemer Venture Partners
110
Beauty Tech > Investors > Bessemer Venture Partners

Thrive Capital
111
Beauty Tech > Investors > Thrive Capital

Pear Ventures
112
Beauty Tech > Investors > Pear Ventures

Red Swan Ventures
113
Beauty Tech > Investors > Red Swan Ventures

Cowboy Ventures
114
Beauty Tech > Investors > Cowboy Ventures

Sherpa Capital
115
Beauty Tech > Investors > Sherpa Capital

Accel Partners
116
Beauty Tech > Investors > Accel Partners

Index Ventures
117
Beauty Tech > Investors > Index Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
118
Seed Stage
Early Stage
Late Stage

119
Beauty Tech > Investors > Tiger Global Management

Thrive Capital
120
Beauty Tech > Investors > Thrive Capital

121
Beauty Tech > Investors > Highland Capital Partners

SV Angel
122
Beauty Tech > Investors > SV Angel

Red Swan Ventures
123
Beauty Tech > Investors > Red Swan Ventures

Comcast Ventures
124
Beauty Tech > Investors > Comcast Ventures

Temasek
125
Beauty Tech > Investors > Temasek

Lakestar
126
Beauty Tech > Investors > Lakestar

BoxGroup
127
Beauty Tech > Investors > BoxGroup

Tekton Ventures
128
Beauty Tech > Investors > Tekton Ventures

Cota Capital
129
Beauty Tech > Investors > Cota Capital

130
Beauty Tech > Investors > Azure Capital Partners

Madrona Venture Group
131
Beauty Tech > Investors > Madrona Venture Group

Calibrate Ventures
132
Beauty Tech > Investors > Calibrate Ventures

Warburg Pincus
133
Beauty Tech > Investors > Warburg Pincus

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
134
Incubators
Other Notable Investors
Debt Investors

Beauty Tech > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Beauty Tech; Q2 2013 - Q1 2018
Index of Ecosystem Investors
INCUBATOR
500 Startups (17 Investments)
Y Combinator (10 Investments)
Dreamit (3 Investments)
Founders Factory (3 Investments)
Sephora Stands (3 Investments)
Ben Franklin Technology Partners (2
Investments)
Brand Capital (2 Investments)
The Brandery (2 Investments)
Rocket Internet (2 Investments)
Science (2 Investments)
Techstars (2 Investments)
1337 Ventures
Conscious Venture Lab
Digital Magics
Entrepreneurs Roundtable Accelerator
OTHER NOTABLE INVESTORS
Kima Ventures (5 Investments)
Grace Beauty Capital (4 Investments)
FundersClub (3 Investments)
L'Oréal (3 Investments)
Wayra (3 Investments)
LetsVenture (2 Investments)
Marico (2 Investments)
NXTP Labs (2 Investments)
Sinar Mas (2 Investments)
Slow Ventures (2 Investments)
TEEC Angel Fund (2 Investments)
Third Kind Venture Capital
Alliance Consumer Growth
Action Mediagroup
A+E Networks
DEBT INVESTORS
Western Technology Investment (6
Investments)
Trinity Capital Investment (3 Investments)
InnoVen Capital

500 Startups
136
Beauty Tech > Investors > 500 Startups
People
Investments
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] StyleSeat (2011, San Francisco, $40.7M, Series B)
Beauty and Wellness Marketplace
[Minicorn] Scentbird (2013, New York City, $28.4M, Series A)
Perfume subscription platform
[Minicorn] Mayvenn (2012, San Francisco, $13M, Series A)
Hair extensions
[Minicorn] Favful (2015, Kuala Lumpur, $600k, Seed)
[Editor's Pick] Unicorn (2015, Taipei, Seed)
Internet-first brand of skin care products for men
[Unicorn] Grab (2012, Singapore, $3.4B, Series G)
Taxi Booking App
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P mobile listing platform
Top Exits
Dave McClure
Founder, Partner
May 2018
Scentbird Makes Their Mark with a $18.6 MM Series A
Funding Round, PR Newswire
Nov 2017
Scentbird expands into bath and body market with own-
brand range, Cosmetics Business
Sep 2017
ipsy launches its beauty product e-commerce business
Shopper as hit hits 3M subscribers, TechCrunch
Sep 2017
ipsy Launches Shopper and Reaches Agreement to Sell
EM Cosmetics to Michelle Phan, Business Wire
Jul 2017
Scentbird plans expansion into home fragrances and
personal care products, TechCrunch
Sep 2016
Evolving Twitter, A message from our CEO, Jason
Calacanis
May 2016
The 2 Biggest Mistakes CEOs Make When Scaling a
Company, Inc.
May 2016
Inside the $5 Billion Company That Will Launch Your
Business, Inc.
May 2016
Scentbird raises $2.8 million so you can try luxury
perfumes before buying them, VentureBeat
None
1 1 1
2
4
7
2013 2014 2015 2016 2017 2018
4
-
-
1
14
Undisclosed
Series C+
Series B
Series A
Seed9
3
3
1
1
US
SEA
Latam
Israel
Europe

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