The second in our 2014 series of interactive experiences, in collaboration with Adobe, "Tech Challenges: Surfing and Diving Deep." It includes survey results. Full webinar recording at http://adobe.ly/Pbdp0J. You'll find more about this series at http://www.culturecom.net/TransFormation/webinars_2014/about.html Digital Reality changes your perception. The combination of virtual reality, game theory and gamification techniques has given impulse to the development of new approaches to many aspects of life, including learning, medicine, and economics. Is this combination leading us to a closed playground where fantasy dominates, or can we develop an enriched contextualized culture?

1. Ray
Gallon
&
Neus
Lorenzo
Digital
Reality
Escape
to
a
Virtual
World
or
Explore
an
Augmented
Culture?
h@p://www.welzijndeurne.nl/TrueStars/Media/SIchIng%20Welzijn%20Deurne/Welzijndeurne/Road%20To%20SWD.jpg
h@p://taylorockam.net/wp-­‐content/uploads/2011/03/header-­‐sito-­‐con-­‐scri@a-­‐v3-­‐rido@a.jpg
h@p://www.userspots.com/wordpress/wp-­‐content/uploads/2010/08/info-­‐300x225.jpg
@TransformSoc

2. A
Which Is the Real Object?
René
Magri@e,
La
Trahison
des
images,
1928-­‐29
h@p://www.estancoguerrero.com/images/paginas/pipas/940/pipa-­‐estancoguerrero-­‐5159.jpg
h@p://brendandonnet.files.wordpress.com/2012/11/magri@e-­‐la-­‐trahison-­‐des-­‐images.jpg?w=584&h=403
B

3. Where Does Virtual Reality Happen?
1. When
you
read
a
novel,
is
the
story
happening
in
a
virtual
reality?
2. When
you
see
a
movie,
are
the
images
a
virtual
reality?
3. When
you
play
a
computer
game,
is
that
virtual
reality?
51,90%
56,41%
78,95%
48,10%
43,59%
21,05%
YES
NO
Reading
a
Novel
In
a
movie
Computer
game

4. Digital Reality:
Computer Generated Information
h@p://www.so`wareag.com/blog/reality_check/wp-­‐content/uploads/2014/04/Digital2.jpg
h@p://consciouslifenews.com/wp-­‐content/uploads/2012/07/binary-­‐digital-­‐face.png
@TransformSoc

5. Creating
Virtual Worlds
Object:
Flower
LocaJon:
Garden
To
know
more:
[+]
h@p://www.lumixgexperience.panasonic.co.uk/wp-­‐content/uploads/gallery/AdamTrevor/Flower_HDR.jpg
h@p://www.terrafloraonline.com/images/userfiles/images/flower01LOW.png
h@p://www.medievalists.net/wp-­‐content/uploads/2014/02/blue-­‐eyes.jpg

6. Culture Creates a Continuum
Between Reality – Virtuality
Symbolic
Conceptualization
Language:
Skill that allows us
to communicate
our thoughts and feelings
to a receptor,
via a shared code
and create a shared cultural context.
h@p://rlv.zcache.com/world_of_communicaIon_poster-­‐p228705489155507739qzz0_400.jpg
TermCAT http://www.termcat.cat/ca/Diccionaris_En_Linia/132/Cerca/

7. Representations of Physical Reality
Digital Real i ty
Simplified Reality
Mixed Reality
Simulated Re a l i ty
Augmented Reality
Virtual Reality
@TransformSoc

8. Linking Images
and Reality
Lascaux,
Great
Hall
of
the
Bulls-­‐
Paleolithic
period
(16000
years
old)
h@p://www.redicecreaIons.com/ul_img/7330lascaux6.jpg

9. Augmented Reality Implies
Added Information
h@p://cdn.onextrapixel.com/wp-­‐content/uploads/2012/07/mixed-­‐reality.jpg

10. Augmented Reality (AR):
Ubiquitous Information
ArJst:
Mehmet
Ali
Uysal
(a
Turkish
professor
of
art
at
the
Middle
East
Technical
University)
LocaJon:
Chaudfontaine
Park
(Belgium)
Date:
Created
in
2010
for
the
FesIval
of
the
Five
Seasons.
Building
process:
Ref:
h@p://www.giornaleosmo.com/wp-­‐content/uploads/2012/07/oversized-­‐giant-­‐big-­‐everyday-­‐object-­‐11.jpg
h@p://www.designerscall.com/blog/wp-­‐content/uploads//2013/04/clothespin2.jpg
@TransformSoc

11. Embedded Multimedia
Real-Time hotel Room Information

12. Living
in Shadows
Plato’s
Cave
Allegory
h@p://criIcalthinking-­‐mc205.wikispaces.com/file/view/plato_cave2.jpg/245932615/390x290/plato_cave2.jpg

13. Meta-realities
https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/558713_453149121431297_1372521448_n.jpg

14. h@p://storage.koinup.com/100518x271063/271063-­‐6.jpg
Participating
in Shadows

15. Survey:
Is Virtual Reality Part of Physical Reality?
46%
54%
All
Age
Groups
NO
YES
Age
Group:
18
to
40
years
old
36%
64%
NO
YES

16. The Common Virtuality Model
1994:
Paul
Milgram
y
Fumio
Kishino:
Reality
Virtuality
ConInuum”
h@p://www.oamk.fi/hankkeet/mixedreality/
h@p://www.oamk.fi/hankkeet/mixedreality/img/virtuality_conInuum.gif

17. Reality – Virtuality Continuum

18. Augmented Reality vs. Virtual Reality
Augmented
Reality
• Projects
onto
real
context
in
real
Ime:
Partly
unmediated
• Only
part
of
your
sensorial
overall
experience
is
digital
• Merging
of
Digital
and
Physical
objects.
• Simultaneous
Sensory
Expansion
Virtual
Reality
• Creates
simulated
context
and
space-­‐Ime:
It's
all
media.
• All
of
your
sensorial
experience
is
digital
• The
computer
transmits
sensory
data
to
the
parIcipant
• Immersive
Fantasy
world
Augmented
reality
embeds
digital
informaJon
into
real-­‐world
contexts
Virtual
reality
creates
digital
contexts
that
behave
in
ways
that
mimic
real-­‐world
analogues
h@p://www.quora.com/What-­‐are-­‐the-­‐key-­‐differences-­‐between-­‐augmented-­‐reality-­‐and-­‐virtual-­‐reality
@TransformSoc

19. Integration of Virtuality
+ Constructed
meta data
+ Explicit images
and messages
+ Virtual
reality
+Physical
reality
+Individual use
of single items
+Emergent
Collaboration
Layers of Information
Layers of Codification
@TransformSoc

20. Integration of Virtuality
+ Constructed
meta data
+ Explicit images
and messages
+ Virtual
reality
+Physical
reality
+Individual use
of single items
+Emergent
Collaboration
eCall
(IoT)
Angry
Birds
Flight
simulator
Social
Networks
Big
Data
applicaIon
@TransformSoc

21. Spotting the Essential
with Simplified Reality
h@p://www.homevselectronics.com/wp-­‐content/uploads/2014/02/virtual-­‐reality.jpg
h@p://ieeexplore.ieee.org/ieee_pilot/arIcles/01/@g2009010006/assets/img/arIcle_1/fig_12/large.gif

22. Geometric
structure
Possible
QR
Code
Absence
of
distracIng
detail
Simplified
model
Metadata
Target
informaIon

23. Useful Applications
Digital Reality for Training
Extrasensorial Learning Skills
h"ps://www.youtube.com/watch?v=MgnFI_bKUbk&index=38&list=PLtEGYMIELJtBfOd5ahRmvQ9MutlZKKnpkS
Augmented Reality for Daily Life

24. For What is Digital Reality Useful?
Ref:
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=
14,29%
37,10%
40,32%
75,81%
80,00%
70,00%
60,00%
50,00%
40,00%
30,00%
20,00%
10,00%
0,00%
AR
for
work
AR
for
personal
life
VR
for
work
VR
for
personal
life
Have
You
Used…?

25. Adding Information About Past and Present
h@p://www.petapixel.com/assets/uploads/2010/05/streetmuseum1.jpg
hZp://goo.gl/ZndwT
h@p://media1.s-­‐nbcnews.com/j/MSNBC/Components/Slideshows/_producIon/ss-­‐110623-­‐
dear-­‐photograph/ss-­‐110623-­‐dear-­‐photograph-­‐10.grid-­‐6x2.jpg
Web
Ref:
h@p://Iny.cc/4f01dw
London Museum uses App. With embedded photos from the past, to explain present. .

26. Interface Encumbrance
Will Vanish to Invisibility
h@p://video.naIonalgeographic.com/video/player/media/augmented-­‐reality-­‐sci/augmented-­‐reality-­‐sci_480x360.jpg
h@p://cdn.trendhunterstaIc.com/thumbs/andric-­‐digitalized-­‐captures.jpeg

27. Crossing the Continuum
The
power
of
the
brain:
To
move
prostaIc
devices
or
exoskeletons
(e.g.
Cathy
Hutchinson)
h@ps://www.youtube.com/watch?v=xiLNCT6lUsU
{slide
26’50’’]
The
power
of
the
machine:
Guessing
right
between
two
mental
images
(e.g.
Marcel
Just
&
Tom
Mitchell,
Carnegie
Mellon
University
)
Shelter
Food/Handling

28. Non-Visual Augmented Reality
Smell-Enhanced Cookies
h@p://www.kabk.nl/arlab/pageEN.php?id=0104

29. Using other senses…
Which
sense
other
than
visual
would
you
prioriJze
Ref:
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=
1,30%
in
Digital
Reality
Research?
29,87%
7,79%
61,04%
70,00%
60,00%
50,00%
40,00%
30,00%
20,00%
10,00%
0,00%
Taste
Touch
Smell
Sound

30. Digitalization means Convergence
to a single code
h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg

31. Immersive Multimedia
h@ps://encrypted-­‐tbn0.gstaIc.com/images?q=tbn:ANd9GcQ31AulS-­‐_5v0Pd17g4QnlfaQktu-­‐rwL4l7dK0DKIhzV_PbF89Z
h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg

32. What Perceptions of Space and Territory
Will Our Grandchildren Have?
h@p://www.designboom.com/cms/images/-­‐Z73/sc1.jpg

33. h@p://www.hypergridbusiness.com/wp-­‐content/uploads/2014/06/Control-­‐VR.jpg

34. Should
customers
be
advised
that
a
Digital
Reality
ApplicaIon
might
change
their
percepIon
of
the
world?
Ref:
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=
27%
73%
NO
YES

35. Expert Environments
Digital Reality to Enhance Surgical Techniques
h@p://www.wired.com/images_blogs/beyond_the_beyond/2013/08/42af6b35-­‐46a4-­‐4797-­‐
bc6b-­‐1395286e74bc_RTX12REG.jpg
h@p://viewconference.it/e2011/wp-­‐content/uploads/2011/08/ULIS-­‐surgical-­‐simulator.jpg
h@p://guiacirugiaesteIca.com/wp-­‐content/uploads/2011/01/slide-­‐futuro-­‐aplicaciones-­‐medicas-­‐apps-­‐
salud-­‐iphone-­‐ipad-­‐android.jpg
Should
we
all
become
experts?

36. Plato in the New Cave
h@p://jaywing.com/agency/wp-­‐content/uploads/2012/04/reality-­‐is-­‐percepIon.jpg
h@p://media-­‐cache-­‐ec0.pinimg.com/236x/ce/c1/3e/cec13ed184a2041487d54b4afdc010ee.jpg
h@p://www.mixedrealitylab.org/images/stories/projects/HumanPacman/08.firstperson.jpg
Should
we
all
become
aware?

37. Learning Through Gaming
Playing
a
Virtual
game
is
Useful
for…
Ref:
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=
50%
85,90%
92,31%
64,10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Work
Learning
Leisure
WasJng
Time

38. Gaming? Industrial Control?
Context is Everything
h@p://i1.yImg.com/vi/kzGljuievpM/0.jpg

39. Immersive Gaming
h@p://1.bp.blogspot.com/_Ss_rLDyRQCk/Ra2QZpKjpAI/AAAAAAAAA7E/MbdcTq02fQc/
s1600/augmented+reality_PhoneGame.jpg

40. Crowd Sourcing Video Gamers to
Solve Scientific Problems
3D
Puzzle
Ref:h@ps://www.youtube.com/watch?v=xiLNCT6lUsU
[slide
40’40’’]

41. Which of these statements best describes your feelings
about Digital Reality being integrated into your daily life?
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
Ref:
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=
It
enriches
my
private
and
professional
life
It
is
helpful
but
I
worry
about
my
personal
safety
I
am
afraid
that
I
might
lose
touch
with
Physical
Reality
It
might
become
a
tool
for
mass
manipulaIon
by
governments,
military
and
corporaIons
I
don't
want
to
go
any
near
it,
reality
is
good
enough
for
me
All
Age
Groups
18
to
40
years
old

42. Inter-Species Avatars &
Extracorporal Experience
Jaron
Lanier:
“
It’s
going
to
be
about
turning
into
different
creatures,
changing
the
way
we
operate
cogniIvely
in
relaIonship
to
the
world”
“I'm
flapping
my
wings.
Not
hard,
but
slowly
and
smoothly”…
h@p://carolsdreamworld.blogspot.com.es/2012/10/my-­‐first-­‐lucid-­‐dream.html

43. Digital
Reality:
an
escape
to
a
virtual
world
or
an
exploraIon
of
an
augmented
culture?
Rate
on
the
following
scale:
from
1
to
4
7,89%
22,37%
48,68%
All
Age
Groups
18
to
40
years
old
21,05%
0%
44,44%
27,27%
27,27%
60,00%
50,00%
40,00%
30,00%
20,00%
10,00%
0,00%
1
2
3
4
Ref:
h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=
2,83
Escape
Culture

44. Making sense of all this…
h@p://4.bp.blogspot.com/_SqhhJb_P3Kk/Sbf4Yx23J9I/AAAAAAAAFwQ/svbTQI5WQCw/s400/infrared+d.jpg

45. THANK YOU
Neus
Email:
neus@transformaIonsociety.net
LinkedIn:
Neus
Lorenzo
Slideshare:
h@p://www.slideshare.net/
TransformaIonSociety
2014
Web
–
TransformaJon
Society:
h@p://www.transformaIonsociety.net
Ray
Email:
ray@transformaIonsociety.net
LinkedIn:
Ray
Gallon
Google
Plus:
+Ray
Gallon
Next
Topic:
“Human
Bionics
–
More
Freedom
or
Electronic
Slavery?”
Blog/survey
published:
9
October
2014
Webinar:
31
October
2014
TwiZer:
@Transformsoc