This is the first in our new series of interactive events in collaboration with Adobe, and includes survey results. You'll find the full recording on the Adobe site at http:/adobe.ly/1qolpNM You'll find more about this series at http://www.culturecom.net/TransFormation/webinars_2014/about.html The multiplication of communicative objects that take decisions without human intervention is not a simple technological phenomenon, but a complex reorganization of social interaction. Will this development enable greater equity throughout the world, or will it widen the digital gap? Please also read our blog at http://blogs.adobe.com/techcomm/2014/06/internet-of-things-expensive-luxury-for-the-rich-or-more-sustainable-equity-for-all.html

1. Ray
Gallon
&
Neus
Lorenzo
@TransformSoc
The
Internet
of
Things
Luxury
for
the
Rich
or
Sustainable
Equity
for
All?
h@p://highresoluEon-­‐wallpapers.net/wallpapers/excellent_3d_empire-­‐2560x1600.jpg

2. @TransformSoc
Poll: What’s your opinion
of the Internet of Things?
• Pick
one
answer:
A:
IoT
represents
unnecessary
luxury
for
the
rich
B:
IoT
represents
a
chance
for
sustainable
equity
for
all

3. @TransformSoc
When and Who…?
An
interview
with
Nikola
Tesla
by
John
B.
Kennedy
–Colliers,
January
30,
1926
h@p://www.Scbooks.com/tesla/1926-­‐01-­‐30.htm
1986
1966
1946
1906
1926
1996

4. @TransformSoc
Internet of Things: Definition
• Uniquely
idenEfiable
objects
• Their
virtual
representaEons
in
an
Internet-­‐like
structure
• Open,
common
protocols
connecEng
them
• Worldwide
informaEon
available:
locaEon,
tracking,
context,
global
tendencies,
user
profiles…
• Automated
InteracEon:
networks
of
M2M
Source:
Wikipedia

5. @TransformSoc
Internet of Things
Inspired
by:
h@p://miguelangelacera.com/blog/2012/08/29/internet-­‐de-­‐las-­‐cosas-­‐y-­‐analiEca-­‐del-­‐hogar/

6. @TransformSoc
Superfluous Luxury
or Social Benefit?
Oxygen
liberated
according
to
context
Tracking
pheromones
&
endorphins
Controlling
social
atmosphere
Connected
to
the
Weather
Forecast
Sustainable
Interac?ng
with
the
windows
h@ps://www.youtube.com/watch?v=tcUvg9jcfG8

7. @TransformSoc
Leave decision-making
to your toaster?
-­‐
28%
are
ready,
and
31%
are
not
sure…
-­‐
If
under
40,
YES
increases
almost
10%
Transforma?on
Society
Survey
Results
(July
2014)
YES
28%
NO
41%
NOT
SURE
31%
Are
you
prepared
to
acquire
a
device
that
takes
decisions
without
informing
you?
YES
37%
NO
42%
NOT
SURE
21%
Age:
18-­‐40.
Are
you
prepared...?

8. @TransformSoc
What is a “Thing?”
“A
thing,
in
the
Internet
of
Things,
can
be:
– A
person
with
a
heart
monitor
implant
– A
farm
animal
with
a
biochip
transponder
– An
automobile
that
has
built-­‐in
sensors
to
alert
the
driver
when
Kre
pressure
is
low
– Any
other
natural
or
man-­‐made
object
that
can
be
assigned
an
IP
address
and
provided
with
the
ability
to
transfer
data
over
a
network.”
–Ivy
Wigmore,
WhaKs.com
#IoT
h@p://www.youtube.com/watch?v=QaTIt1C5R-­‐M

9. @TransformSoc
YES
8%
NO
90%
NOT
SURE
2%
Already
in...?
Are we ready for the Internet of
Living Things?
Do
you
currently
have
a
device
connected
to
an
animal
or
a
plant?
Transforma?on
Society
Survey
Results
(July
2014)

10. @TransformSoc
YES
8%
NO
90%
NOT
SURE
2%
Already
in...?
YES
5%
NO
95%
NOT
SURE
0%
Age:
18-­‐40
Are we ready for the Internet of
Living Things?
Do
you
currently
have
a
device
connected
to
an
animal
or
a
plant?
Transforma?on
Society
Survey
Results
(July
2014)

11. @TransformSoc
YES
69%
NO
10%
NOT
SURE
21%
Implants
to
control
health
monitoring?
YES
11%
NO
63%
NOT
SURE
26%
Implants
to
avoid
queuing...?
Are we ready for the Internet of
Human Things?
Would
you
accept
a
connected
implant
to
avoid
queuing
for
an
event?
Would
you
accept
a
connected
implant
to
control
a
defecEve
internal
organ?
Transforma?on
Society
Survey
Results
(July
2014)

12. @TransformSoc
Are we ready for the Internet of
Human Things?
Would
you
accept
a
connected
implant
to
avoid
queuing
for
an
event?
Would
you
accept
a
connected
implant
to
control
a
defecEve
internal
organ?
Transforma?on
Society
Survey
Results
(July
2014)
Age:
18-­‐40
Age:
18-­‐40
YES
69%
NO
10%
NOT
SURE
21%
Implants
to
control
health
monitoring?
YES
63%
NO
16%
NOT
SURE
21%
YES
11%
NO
63%
NOT
SURE
26%
Implants
to
avoid
queuing...?
YES
5%
NO
69%
NOT
SURE
26%

13. @TransformSoc

14. @TransformSoc
An Invisible Connected Universe
Ref:
Hubble
Space
Telescope
in
Abell
1689,
h@p://en.wikipedia.org/wiki/Dark_ma@er#mediaviewer/File:GravitaEonell-­‐lins-­‐4.jpg
Material
credited
to
STScI
on
this
site
was
created,
authored,
and/or
prepared
for
NASA
under
Contract
NAS5-­‐26555.
“Quantum
physics
implies
that
we
can
no
longer
regard
the
world
as
a
collecEon
of
objects,
but
as
a
series
of
connecEons.”
–Werner
Heisenberg,
1958

15. @TransformSoc
The
real
point
is
to
make
technology
INVISIBLE
so
as
to
deliver
compelling
value
to
someone.
–Cory
von
Wallenstein,
Chief
Technologist
at
Dyn
IoT User Experience
We
see
IoT
as
the
ulEmate
social
media
collaboraEon
of
man
and
machine...
At
the
core:
Mobility,
Big
Data
and
the
Cloud
–Adaire
Fox-­‐MarKn,
President
of
SAP
Asia
Pacific
Japan
h@p://www.idgnews.in/content/internet-­‐things-­‐next-­‐big-­‐thing-­‐aoer-­‐cloud-­‐mobility-­‐and-­‐big-­‐data-­‐0
Social
Contract
between
people
and
objects?
The
most
profound
technologies
are
those
that
disappear.
–Max
Weiser
–
Xerox
PARC

16. @TransformSoc
The Value Behind the Experience
• “Value
is
created
by
making
sense
of
data”
Source:
readwrite.com
h@p://readwrite.com/2014/06/27/internet-­‐of-­‐things-­‐developers-­‐jobs-­‐opportunity#awesm=~oIJJVVE3Z7RsMa
• “Ninety
percent
of
the
world's
data
was
generated
in
the
last
two
years
alone,
much
of
it
by
machines.
• “The
real
money
in
IoT
is
not
in
the
‘things,’
but
rather
in
the
Internet-­‐enabled
services
that
sEtch
them
together.”
Open
Protocol
Human
Approach
Developers

17. @TransformSoc
Making Sense of Data
“Big
Data
is
the
lifeblood
of
the
Industrial
Internet."
It’s
"about
building
new
sooware
and
analyEcs
that
can
extract
and
make
sense
of
data
where
it
never
existed
before
–
such
as
within
machines."
Machine
learning
will
be
used
"to
make
informaEon
intelligent.”
–Bill
Ruh,
Vice
President
and
Global
Technology
Director
at
General
Electric
h@p://en.paperblog.com/fellow-­‐travelers-­‐big-­‐data-­‐and-­‐the-­‐internet-­‐of-­‐things-­‐639289/
General
Electric’s
Industrial
Internet

18. @TransformSoc

19. @TransformSoc

20. @TransformSoc
Multiple layers to think about…
Is
this
a
luxury
for
the
rich
or
an
opportunity
to
provide
a
standard
set
of
resources
for
everyone?
Connec?ve
development
Selec?ve
control
-­‐
+
+
Connected
elements
Virtual
representaEon
of
elements
Digital
informaEon
flow
Extracted
data
&
inferred
knowledge
Analysis
of
extracted
data
&
research
on
its
use

21. @TransformSoc
Poll: Would you pay a higher price
if you had superior service?
• Pick
one
answer:
A:
YES
B:
NO

22. @TransformSoc
% US Consumers that would pay a higher
price if they had superior service
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
58
%
66
%
2010
2012
Consensus
around
9%
Op?mal
premium
Consensus
around
13%
Op?mal
premium
Source:
American
Express
h@p://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf

23. @TransformSoc
Service: from machines or people… ?
Preferred
channel
for
reaching
out
to
companies
Source:
American
Express
h@p://about.americanexpress.com/news/docs/2012x/axp_2012gcsb_us.pdf

24. @TransformSoc
IoT: luxury for the rich?...
h@p://www.xpertos.tv/tecnologia/tecnologia/Portals/0/digmeta/1/Windows-­‐Live-­‐Writer/a5035eb6f742_A4FE/internetoohings_8.jpg
h@p://www.youtube.com/watch?v=QaTIt1C5R-­‐M

25. @TransformSoc
…Or Better Service for Everybody?
• 48%
of
China’s
populaEon
is
rural,
needs
low-­‐cost
diagnosEc
tools.
• FaciliEes
for
remote
diagnosis
by
a
doctor.
• Epidemiologic
tracking
and
insEtuEonal
policy
making.
Source:
The
Chengdu
Internet
of
Things
Technology
InsEtute
h@p://www.ciz.com.cn/EN/Projects/
/
“Health
capsules”
developed
by
The
Chengdu
Internet
of
Things
Technology
InsEtute
(China)
as
part
of
urban-­‐rural
integraEon
project.

26. @TransformSoc
Which aspect of IoT is most likely
to dominate for individuals?
Transforma?on
Society
Survey
Results
(July
2014)
useful
or
vital
superfluous
or
indulgent
Rate
on
the
following
scale,
where:
• 1
is
provision
of
useful
or
vital
services
(medical,
emergency,
personal
security,
etc.)
• 4
is
superfluous
or
indulgent
services
27.43%
37.17%
25.66%
9.73%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1
2
3
4

27. @TransformSoc
Which aspect of IoT is most likely
to dominate for individuals?
Transforma?on
Society
Survey
Results
(July
2014)
useful
or
vital
superfluous
or
indulgent
Rate
on
the
following
scale,
where:
• 1
is
provision
of
useful
or
vital
services
(medical,
emergency,
personal
security,
etc.)
• 4
is
superfluous
or
indulgent
services
Age:
18-­‐40
27.43%
37.17%
25.66%
9.73%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1
2
3
4
10.53%
47.37%
21.05%
21.05%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
1
2
3
4

28. @TransformSoc
Which aspect of IoT is most likely
to dominate for institutions?
Transforma?on
Society
Survey
Results
(July
2014)
OpEmizaEon
Enforcement
Rate
on
the
following
scale,
where:
• 1
is
an
opportunity
for
opEmizing
insEtuEonal
services
(hospitals,
schools,
banking)
• 4
is
a
means
for
enforcing
security,
standardizaEon,
and
surveillance
13.27%
27.43%
38.05%
21.24%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1
2
3
4

29. @TransformSoc
Which aspect of IoT is most likely
to dominate for institutions?
Transforma?on
Society
Survey
Results
(July
2014)
OpEmizaEon
Enforcement
Rate
on
the
following
scale,
where:
• 1
is
an
opportunity
for
opEmizing
insEtuEonal
services
(hospitals,
schools,
banking)
• 4
is
a
means
for
enforcing
security,
standardizaEon,
and
surveillance
Age:
18-­‐40
13.27%
27.43%
38.05%
21.24%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
1
2
3
4
10.53%
42.11%
21.05%
26.32%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
1
2
3
4

30. @TransformSoc
Social Ramifications
h@p://www.reasonwhy.es/sites/default/files/Beam-­‐Toothbrush.png
Invisible
technology
delivers
compelling
value
and
user
experience
h@p://www.penrosesSrancis.org/uploadedimages/penrosesSrancis/Content/PSF/SpecialEes/pacemaker.jpg
h@p://techonomy.com/wp-­‐content/uploads/2014/03/shu@erstock_175572620.jpg
IdenEficaEon
Tracking
UpdaEng
Context

31. @TransformSoc
Social Ramifications
h@p://www.reasonwhy.es/sites/default/files/Beam-­‐Toothbrush.png
Invisible
technology
delivers
compelling
value
and
user
experience
h@p://www.penrosesSrancis.org/uploadedimages/penrosesSrancis/Content/PSF/SpecialEes/pacemaker.jpg
h@p://techonomy.com/wp-­‐content/uploads/2014/03/shu@erstock_175572620.jpg
Financial
value
instrumentalized
at
insEtuEonal
level
AnalyEcs
provides
understanding
and
customized
products
Social
&
behavioral
change
h@p://0701.staEc.prezi.com/preview/
4auqar72l7iuo44otvirrh3d6uadw6rhlm5vs2oll757hbao
axlq_0_0.png

32. @TransformSoc
By
the
end
of
2015,
all
new
European
cars
will
call
an
ambulance
in
a
crash
before
the
driver
can
phone,
or
even
if
s/he
can’t.
h@p://ec.europa.eu/digital-­‐agenda/en/ecall-­‐Eme-­‐saved-­‐lives-­‐saved
eCall: It’s Here!

33. @TransformSoc

34. @TransformSoc
It’s Here!
YCAR Insurance Policy (MAPFRE)
h@p://img.xatakaon.com/2011/11/ycar.PNG
• Offer:
geolocaEng
GPS
+
internet
connecEon
in
your
car
• Discounted
premium:
up
to
40%
if
you’re
a
good
driver
• Free
InstallaEon
and
connecEon
Giving
Up
Privacy
for
a
Discount
Consult
your
vehicle’s
acKvity

35. @TransformSoc
It’s here!
Citizen Flood Detection Network
h@p://postscapes.com/ciEzen-­‐flood-­‐detecEon-­‐network
h@p://postscapes.com/ciEzen-­‐flood-­‐detecEon-­‐network
The
Oxford
Flood
Network
is
a
ciEzen
science
project,
driven
by
wireless
low-­‐cost
sensor
technology,
to
keep
tabs
on
flooding
in
local
waterways

36. @TransformSoc
It’s here!
With Augmented Reality and Bionics…
h@p://diarioE.com/wp-­‐content/uploads/2013/10/shu@erstock_137903384_wavebreakmedia.jpg
p://img.xatakaon.com/2012/03/Captura%20de%20pantalla%202012-­‐03-­‐11%20a%20la(s)%2015.33.39.png
Not
just
Google
Glass…

37. @TransformSoc
The Internet of Everything
h@ps://www.flickr.com/photos/maiabee/2760312781

38. @TransformSoc
What’s At Stake – According to Cisco
• Smart
factories:
$1.95
trillion
of
total
Value
at
Stake
• Connected
markeEng
and
adverEsing:
$1.95
trillion
of
total
Value
at
Stake
• Smart
[electrical]
grid:
$757
billion
of
total
Value
at
Stake
• Connected
gaming
and
entertainment:
$635
billion
of
total
Value
at
Stake
• Smart
buildings:
$349
billion
of
total
Value
at
Stake
• Connected
commercial
ground
vehicles:
$347
billion
of
total
Value
at
Stake
• Connected
healthcare
and
paEent
monitoring:
$106
billion
of
total
Value
at
Stake
Source:
Cisco
white
paper,
Embracing
the
Internet
of
Everything
To
Capture
Your
Share
of
$14.4
Trillion

39. @TransformSoc
h@p://espacio.fundaciontelefonica.com/wp-­‐content/uploads/2013/10/bigdataportada.jpg

40. @TransformSoc
Access to Data and Analysis:
The New Currency
Who
owns
all
this
informaEon
about
us?
Who
should
own
it?
Do
we
get
to
see,
and
correct,
data
on
us?
Will
we
want
to?
Will
governments,
corporaEons,
or
insurance
companies
impose
implants
on
us
to
control
health
care
costs?
What
if
a
medical
implant
gets
hacked?
What
if
only
the
network
itself
has
access?
Are
there
digital
rights?
Should
there
be?
Are
we
planning
to
educate
for
IoT/IOE?
Who
should
do
it?
IoE
implants:
a
right
or
an
obligaEon?

41. @TransformSoc
14%
33%
7%
29%
17%
Main
worries
regarding
to
IoT?
Hacker
a@ack
Loss
of
decision-­‐making
Irreversible
behavior
changes
Big
Brother
surveillance
Others
Worries About IoT
Transforma?on
Society
Survey
Results
(July
2014)

42. @TransformSoc
14%
33%
7%
29%
17%
Main
worries
regarding
to
IoT?
Hacker
a@ack
Loss
of
decision-­‐making
Irreversible
behavior
changes
Big
Brother
surveillance
Others
16%
32%
10%
37%
5%
Age:
18-­‐40
Worries About IoT
Transforma?on
Society
Survey
Results
(July
2014)

43. @TransformSoc
h@p://www.nickwhite.co.uk/blog/wp-­‐content/uploads/2011/10/429Sutopian.jpg

44. @TransformSoc
From invisible to unknown…?
h@p://www.dw.de/image/0,,15993463_303,00.jpg
Dry
cask
storage
containers,
also
someEmes
known
as
castors,
are
leo
to
cool
in
the
current
temporary
storage
facility
near
Gorleben

45. @TransformSoc
Half-life of Plutonium 239: 24,100 years
What
about
these
IoT-­‐related
symbols?
Will
this
symbol
be
recognizable
in
the
10th
millenium?

46. @TransformSoc
IoT Culture:
Unpredictability and uncertainty
• ConnecEvity
• Seamless
transfer
• Distributed
control
• Big
Data
• MediaEon
and
autonomous
agency
• Embedded
intelligence
and
extended
mind
• Ambiguity
and
ontology
• MiniaturizaEon
and
invisibility
• Unique
idenEficaEon
• Ubiquity
and
pervasiveness.
Source:
Jeroen
van
den
Hoven,
Dela
University
of
Technology
–
IoT
Expert
Group,
European
Union
DG
Connect

47. @TransformSoc
Understanding of IoT
Transforma?on
Society
Survey
Results
(July
2014)
0.00
10.00
20.00
30.00
40.00
50.00
60.00
3rd
2nd
1st

48. @TransformSoc
Understanding of IoT
Transforma?on
Society
Survey
Results
(July
2014)
0.00
10.00
20.00
30.00
40.00
50.00
60.00
3rd
2nd
1st
0.00
10.00
20.00
30.00
40.00
50.00
60.00
Age:
18-­‐40

49. @TransformSoc
Awareness That
We Need to be Aware
Individually
• Personal
Privacy
• Invisibility
Leading
to
Ignorance
• Liability
(e.g.
for
unwillingly
ordered
products)
• Autonomy:
Informed
consent
vs.
obfuscaEon
of
funcEonality
Collec?vely
• Blurring
of
Public
and
Private
Domains
• Trust
in
the
Technological
System
• Social
JusEce
and
Digital
Divides
• Access
and
Transparency
vs.
CreaEon
of
Technological
Oligarchies

50. @TransformSoc
Internet
of
Things
will
be
Internet
of
Everything
But…
Everything
for
Everyone?
h@p://images.naEonalgeographic.com/wpf/media-­‐live/photos/000/651/cache/shaman-­‐mongolia-­‐drake_65153_990x742.jpg

51. @TransformSoc
THANK YOU
Neus
Email:
neus@transformaEonsociety.net
LinkedIn:
Neus
Lorenzo
Slideshare:
h@p://www.slideshare.net/
TransformaEonSociety
2014
Web
–
Transforma?on
Society:
h@p://www.transformaEonsociety.net
Ray
Email:
ray@transformaEonsociety.net
LinkedIn:
Ray
Gallon
Google
Plus:
+Ray
Gallon
Next
Topic:
“Digital
Reality:
Escape
to
a
Virtual
World
or
Explore
an
Augmented
Culture?”
Blog/survey
published:
2
September
2014
Webinar:
24
September
2014
Twieer:
@Transformsoc