Qualified nonprofits can access $120,000 per year in free advertising money thanks to the Google Ad Grant. More than 20,000 nonprofits have used it - including many orchestras - to show up on google search results. Orchestras need to make the most of this incredible opportunity. Here are 5 ways how.

1. 5 WAYS
ORCHESTRAS
CAN MAKE THE MOST OF $120,000
YEARLY IN FREE ADVERTSING

2. Q U A L I F I E D
N O N P R O F I T S C A N
A C C E S S $ 1 2 0 , 0 0 0 P E R
Y E A R I N F R E E
A D V E R T I S I N G M O N E Y .

3. T H I S I S T H A N K S T O
T H E G O O G L E A D G R A N T
Y E S , T H A T ’ S
C O R R E C T -
$ 1 2 0 , 0 0 0 P E R
Y E A R

4. T H I S I S N ’ T Y O U R T Y P I C A L
G R A N T O F F E R E D T O A F E W
S E L E C T N O N P R O F I T S .

5. MORE THAN 20,000
NONPROFITS HAVE USED IT
INCLUDING MANY
ORCHESTRAS
TO SHOW UP ON GOOGLE
SEARCH RESULTS

6. H E R E ’ S 5 W A Y S
Y O U R
O R C H E S T R A C A N
M A K E T H E M O S T
O F T H I S
I N C R E D I B L E
O P P O R T U N I T Y

7. S E L L M O R E
T I C K E T S
Google Ads gives you the
ability to market to new
audience demographics
searching for what to do.
Both season tickets and single
ticket sales can be sold via the
Google Ad Grant.
01

8. 02
G E T M O R E
N E W S L E T T E R
S I G N U P S
It can be tough to retain
audiences and donors. Email
lists are still the lifeblood of
online donations.
You can promote a free
giveaway or two - even offering
some free music - to attract
more email list subscribers.

9. 03
S E L L
M E R C H A N D I S E
A N D M U S I C
The Google Ad Grant can help
your orchestra market
products.
It could be especially effective
selling gifts around the
holidays.

10. AGE AT KLS ONSET
04
G E T V O L U N T E E R S
A N D E M P L O Y E E S
F O R E V E N T S
Orchestras need a steady stream of people to
help at their events. Google Ads can help with
this plus even help you fill other more
specialized staff positions.

11. P R O M O T E
S P E C I A L
E N G A G E M E N T S
Films, festivals, educational
outreach, donor events, etc.
Google Ads can help drive
more people to your website
and beyond.
05

12. C O N C L U S I O N
The Google Ad Grant can help your
orchestra reach new demographics in a
variety of ways & thrive in the digital age.
There’s no time like the present to get
after it.

13. W H I L E M A N Y U S E T H E
G O O G L E A D G R A N T
Few really know how to make the
most of it.

14. treerootsnonprofits.com/
googleadgrant-cheatsheet
U S E T H I S F R E E
C H E A T S H E E T
To unlock the Google Ad Grant for
your orchestra.
Click here

15. T R E E R O O T S N O N P R O F I T S . C O M
D I D T H I S P R E S E N T A T I O N
S T R I K E A C H O R D W I T H Y O U ?
Please share it.
Get the word out to orchestras.
$120,000 per year is waiting for them.