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5 Ways Orchestras Can Use The Google Ad Grant

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Qualified nonprofits can access $120,000 per year in free advertising money thanks to the Google Ad Grant. More than 20,000 nonprofits have used it - including many orchestras - to show up on google search results. Orchestras need to make the most of this incredible opportunity. Here are 5 ways how.

5 Ways Orchestras Can Use The Google Ad Grant

  1. 1. 5 WAYS ORCHESTRAS CAN MAKE THE MOST OF $120,000 YEARLY IN FREE ADVERTSING
  2. 2. Q U A L I F I E D N O N P R O F I T S C A N A C C E S S $ 1 2 0 , 0 0 0 P E R Y E A R I N F R E E A D V E R T I S I N G M O N E Y .
  3. 3. T H I S I S T H A N K S T O T H E G O O G L E A D G R A N T Y E S , T H A T ’ S C O R R E C T - $ 1 2 0 , 0 0 0 P E R Y E A R
  4. 4. T H I S I S N ’ T Y O U R T Y P I C A L G R A N T O F F E R E D T O A F E W S E L E C T N O N P R O F I T S .
  5. 5. MORE THAN 20,000 NONPROFITS HAVE USED IT INCLUDING MANY ORCHESTRAS TO SHOW UP ON GOOGLE SEARCH RESULTS
  6. 6. H E R E ’ S 5 W A Y S Y O U R O R C H E S T R A C A N M A K E T H E M O S T O F T H I S I N C R E D I B L E O P P O R T U N I T Y
  7. 7. S E L L M O R E T I C K E T S Google Ads gives you the ability to market to new audience demographics searching for what to do. Both season tickets and single ticket sales can be sold via the Google Ad Grant. 01
  8. 8. 02 G E T M O R E N E W S L E T T E R S I G N U P S It can be tough to retain audiences and donors. Email lists are still the lifeblood of online donations. You can promote a free giveaway or two - even offering some free music - to attract more email list subscribers.
  9. 9. 03 S E L L M E R C H A N D I S E A N D M U S I C The Google Ad Grant can help your orchestra market products. It could be especially effective selling gifts around the holidays.
  10. 10. AGE AT KLS ONSET 04 G E T V O L U N T E E R S A N D E M P L O Y E E S F O R E V E N T S Orchestras need a steady stream of people to help at their events. Google Ads can help with this plus even help you fill other more specialized staff positions.
  11. 11. P R O M O T E S P E C I A L E N G A G E M E N T S Films, festivals, educational outreach, donor events, etc. Google Ads can help drive more people to your website and beyond. 05
  12. 12. C O N C L U S I O N The Google Ad Grant can help your orchestra reach new demographics in a variety of ways & thrive in the digital age.  There’s no time like the present to get after it.
  13. 13. W H I L E M A N Y U S E T H E G O O G L E A D G R A N T Few really know how to make the most of it.
  14. 14. treerootsnonprofits.com/ googleadgrant-cheatsheet U S E T H I S F R E E C H E A T S H E E T To unlock the Google Ad Grant for your orchestra.  Click here
  15. 15. T R E E R O O T S N O N P R O F I T S . C O M D I D T H I S P R E S E N T A T I O N S T R I K E A C H O R D W I T H Y O U ? Please share it. Get the word out to orchestras. $120,000 per year is waiting for them.

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