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MOST IMPORTANT
SOCIAL MEDIA
METRICS
2
4
6
8
10
THE 9
FOR NONPROFITS
N O N P R O F I T S K N O W
T H E Y S H O U L D B E
P A Y I N G A T T E N T I O N T O
S O C I A L M E D I A D A T A
M A N Y D O N ’ T T H O U G H , A T
L E A S T N O T I N A N O R G A N I Z E D ,
C O N S I S T E N T W A Y .
T H I S L I S ...
U S E T H I S L I S T T O T H I N K
T H R O U G H A N D P R I O R I T I Z E
Y O U R N O N P R O F I T ’ S S O C I A L
M E ...
I M P R E S S I O N S
A N D V I E W S
Not all impressions are
created equal.
Don't give impressions too
much weight, but t...
B A S I C P O S T
I N T E R A C T I O N S
Post expansions, favorites and
likes are good signs.
However, when people don’t
...
07
F O L L O W E R S
A N D
S U B S C R I B E R S
This can be great social proof.
However, if most of your
followers don’t ...
06 S H A R E S
You don’t want passive
followers. You want people
who take action – and sharing
is an easy, but powerful on...
AGE AT KLS ONSET
05
D R I V I N G G O O D
W E B S I T E
T R A F F I C
Make sure that when you share a
link, people are goi...
S U R V E Y
R E S P O N S E S
Every once in a while, you
should conduct a survey to see
if your social media is actually
w...
T H O U G H T F U L
C O M M E N T S
A N D R E V I E W S
Liking or sharing is as easy as
clicking a button.
Inspiring thoug...
E M A I L
S I G N - U P S
You don't control social
media platforms. But you do
control your email list.
Getting an email t...
T H E M O S T
I M P O R T A N T S O C I A L
M E D I A M E T R I C
F O R N O N P R O F I T S
D R U M R O L L P L E A S E
H I G H - V A L U E
C O N V E R S I O N S
While people won't be
mailing your nonprofit wads
of cash, social media can
driv...
O K , T H A T ' S A L O T O F D A T A .
W H E R E D O W E S T A R T ?
Start a shared document tracking a few easily
tracke...
D O N ' T F O R G E T T O T A K E A C T I O N .
D A T A M E A N S N O T H I N G I F Y O U
D O N ' T D O A N Y T H I N G W ...
A N D S P E A K I N G
O F S O C I A L
M E D I A M E T R I C S
S H O W U S Y O U W A N T
M O R E S L I D E S H O W S
We're not expecting wads of cash, but please
visit our website, or b...
T R E E R O O T S N O N P R O F I T S . C O M /
N E W S L E T T E R
T H E N E W S L E T T E R F O R
S U S T A I N A B L Y ...
T R E E R O O T S N O N P R O F I T S . C O M
T H A N K Y O U
 For the positive impact your nonprofit makes. 
We hope with...
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The 9 Most Important Social Media Metrics for Nonprofits Slide 1 The 9 Most Important Social Media Metrics for Nonprofits Slide 2 The 9 Most Important Social Media Metrics for Nonprofits Slide 3 The 9 Most Important Social Media Metrics for Nonprofits Slide 4 The 9 Most Important Social Media Metrics for Nonprofits Slide 5 The 9 Most Important Social Media Metrics for Nonprofits Slide 6 The 9 Most Important Social Media Metrics for Nonprofits Slide 7 The 9 Most Important Social Media Metrics for Nonprofits Slide 8 The 9 Most Important Social Media Metrics for Nonprofits Slide 9 The 9 Most Important Social Media Metrics for Nonprofits Slide 10 The 9 Most Important Social Media Metrics for Nonprofits Slide 11 The 9 Most Important Social Media Metrics for Nonprofits Slide 12 The 9 Most Important Social Media Metrics for Nonprofits Slide 13 The 9 Most Important Social Media Metrics for Nonprofits Slide 14 The 9 Most Important Social Media Metrics for Nonprofits Slide 15 The 9 Most Important Social Media Metrics for Nonprofits Slide 16 The 9 Most Important Social Media Metrics for Nonprofits Slide 17 The 9 Most Important Social Media Metrics for Nonprofits Slide 18 The 9 Most Important Social Media Metrics for Nonprofits Slide 19 The 9 Most Important Social Media Metrics for Nonprofits Slide 20
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The 9 Most Important Social Media Metrics for Nonprofits

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Nonprofits know they should be paying attention to social media metrics but it can be difficult though to know what is most important.

Social media data overload can lead to inaction. This list can help

Some nonprofits might find this precise list or order does not fit them or one particular social media platform perfectly. However, this list offers a guide that no matter the platform or nonprofit, it will help you think through and prioritize your nonprofit’s social media tracking to take action and improve.

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The 9 Most Important Social Media Metrics for Nonprofits

  1. 1. MOST IMPORTANT SOCIAL MEDIA METRICS 2 4 6 8 10 THE 9 FOR NONPROFITS
  2. 2. N O N P R O F I T S K N O W T H E Y S H O U L D B E P A Y I N G A T T E N T I O N T O S O C I A L M E D I A D A T A
  3. 3. M A N Y D O N ’ T T H O U G H , A T L E A S T N O T I N A N O R G A N I Z E D , C O N S I S T E N T W A Y . T H I S L I S T C A N H E L P
  4. 4. U S E T H I S L I S T T O T H I N K T H R O U G H A N D P R I O R I T I Z E Y O U R N O N P R O F I T ’ S S O C I A L M E D I A T R A C K I N G , T A K E A C T I O N A N D I M P R O V E .
  5. 5. I M P R E S S I O N S A N D V I E W S Not all impressions are created equal. Don't give impressions too much weight, but tracking this metric can ensure your posts are actually reaching people. 09
  6. 6. B A S I C P O S T I N T E R A C T I O N S Post expansions, favorites and likes are good signs. However, when people don’t click or share your content, it might mean something isn’t hitting them hard enough. 08
  7. 7. 07 F O L L O W E R S A N D S U B S C R I B E R S This can be great social proof. However, if most of your followers don’t interact with your posts, or more importantly your nonprofit outside of social media, then your follower count actually does not mean much.
  8. 8. 06 S H A R E S You don’t want passive followers. You want people who take action – and sharing is an easy, but powerful one to take. Create shareable content to have a multiplier effect.
  9. 9. AGE AT KLS ONSET 05 D R I V I N G G O O D W E B S I T E T R A F F I C Make sure that when you share a link, people are going to your nonprofit's website and spending some time there.
  10. 10. S U R V E Y R E S P O N S E S Every once in a while, you should conduct a survey to see if your social media is actually working and how to improve it. Get qualitative feedback to help validate your opinions about the quantitative feedback. 04
  11. 11. T H O U G H T F U L C O M M E N T S A N D R E V I E W S Liking or sharing is as easy as clicking a button. Inspiring thoughtful comments is a high-value interaction. Pay attention and respond. 03
  12. 12. E M A I L S I G N - U P S You don't control social media platforms. But you do control your email list. Getting an email thanks to social media is very valuable. 02
  13. 13. T H E M O S T I M P O R T A N T S O C I A L M E D I A M E T R I C F O R N O N P R O F I T S D R U M R O L L P L E A S E
  14. 14. H I G H - V A L U E C O N V E R S I O N S While people won't be mailing your nonprofit wads of cash, social media can drive more people to your events, new volunteers, members and yes donors. Optimize around the most important actions people can take thanks to social media. 01
  15. 15. O K , T H A T ' S A L O T O F D A T A . W H E R E D O W E S T A R T ? Start a shared document tracking a few easily tracked metrics such as impressions, shares and clicks from all your social media platforms. Make sure you are also tracking conversions.  Add the data weekly and build it out over time.
  16. 16. D O N ' T F O R G E T T O T A K E A C T I O N . D A T A M E A N S N O T H I N G I F Y O U D O N ' T D O A N Y T H I N G W I T H I T .
  17. 17. A N D S P E A K I N G O F S O C I A L M E D I A M E T R I C S
  18. 18. S H O W U S Y O U W A N T M O R E S L I D E S H O W S We're not expecting wads of cash, but please visit our website, or better yet sign up for our awesome newsletter.
  19. 19. T R E E R O O T S N O N P R O F I T S . C O M / N E W S L E T T E R T H E N E W S L E T T E R F O R S U S T A I N A B L Y G R O W N N O N P R O F I T S Advice, tools and, yes, slideshows to help your nonprofit grow delivered straight to your inbox. We might be shameless, but we practice what we preach.   Click here
  20. 20. T R E E R O O T S N O N P R O F I T S . C O M T H A N K Y O U  For the positive impact your nonprofit makes.  We hope with actionable data, social media can help you multiply that impact.
  • TreeRoots

    Oct. 11, 2019

Nonprofits know they should be paying attention to social media metrics but it can be difficult though to know what is most important. Social media data overload can lead to inaction. This list can help Some nonprofits might find this precise list or order does not fit them or one particular social media platform perfectly. However, this list offers a guide that no matter the platform or nonprofit, it will help you think through and prioritize your nonprofit’s social media tracking to take action and improve.

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