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The Google Ad Grant for Food Banks

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How food banks and food pantries can make the most of $120,000 yearly in free advertising.
More than 20,000 nonprofits have used the Google Ad Grant - including many food banks and food pantries - to show up on Google search results.
In this presentation you'll find 5 ways food banks and food pantries can make the most of this incredible opportunity

The Google Ad Grant for Food Banks

  1. 1. THE GOOGLE AD GRANT MAKE THE MOST OF $120,000 YEARLY IN FREE ADVERTISING FOR FOOD BANKS
  2. 2. Q U A L I F I E D N O N P R O F I T S C A N A C C E S S $ 1 2 0 , 0 0 0 P E R Y E A R I N F R E E A D V E R T I S I N G M O N E Y .
  3. 3. T H I S I S T H A N K S T O T H E G O O G L E A D G R A N T A N D Y E S , T H A T ’ S C O R R E C T - $ 1 2 0 , 0 0 0 P E R Y E A R .
  4. 4. T H I S I S N ’ T Y O U R T Y P I C A L G R A N T O F F E R E D T O A F E W S E L E C T N O N P R O F I T S .
  5. 5. MORE THAN 20,000 NONPROFITS HAVE USED IT INCLUDING MANY FOOD BANKS AND FOOD PANTRIES TO SHOW UP ON GOOGLE SEARCH RESULTS
  6. 6. H E R E A R E 5 W A Y S F O O D B A N K S A N D F O O D P A N T R I E S C A N M A K E T H E M O S T O F T H I S I N C R E D I B L E O P P O R T U N I T Y
  7. 7. G E T M O R E F O O D D O N A T E D Many people all over the world are searching for where they can donate food every day. The Google Ad Grant is an easy way for you to show up on local search results. 01
  8. 8. AGE AT KLS ONSET 02 G E T M O R E V O L U N T E E R S Food banks and food pantries need a steady stream of people to help out. People are searching for places to volunteer. That place could be your food bank or food pantry.
  9. 9. 03 G E T M O R E N E W S L E T T E R S I G N - U P S It can be tough to retain food donors and volunteers. Email lists are still the lifeblood of many nonprofit organizations. Not everyone is looking for a place to donate or volunteer. Getting people on your email list is a good first step.
  10. 10. P R O M O T E A R O U N D T H E H O L I D A Y S  There is generally an uptick in people searching for causes around the holidays. Google Ad Grants can be especially effective around the holidays - which is exactly when you will likely need help the most. 04
  11. 11. 05 S E R V E M O R E P E O P L E You know better than anyone that there are still too many plates that end up far too empty. Reach the people searching Google for places they can fill their plates.
  12. 12. C O N C L U S I O N The Google Ad Grant can help food banks and food pantries reach new demographics in a variety of ways & thrive in the digital age.  There’s no time like the present to get after it.
  13. 13. W H I L E M A N Y U S E T H E G O O G L E A D G R A N T Few really know how to make the most of it.
  14. 14. treerootsnonprofits.com/ googleadgrant-cheatsheet U S E T H I S F R E E C H E A T S H E E T To unlock the Google Ad Grant for your food bank. Click here
  15. 15. T R E E R O O T S N O N P R O F I T S . C O M D O Y O U K N O W O F N O N P R O F I T S W H O C O U L D U S E T H E G O O G L E A D G R A N T ? Please share this presentation. Get the word out to food banks and food pantries. $120,000 per year is waiting for them.

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