How food banks and food pantries can make the most of $120,000 yearly in free advertising. More than 20,000 nonprofits have used the Google Ad Grant - including many food banks and food pantries - to show up on Google search results. In this presentation you'll find 5 ways food banks and food pantries can make the most of this incredible opportunity

1. THE GOOGLE AD GRANT
MAKE THE MOST OF $120,000
YEARLY IN FREE ADVERTISING
FOR FOOD BANKS

2. Q U A L I F I E D
N O N P R O F I T S C A N
A C C E S S $ 1 2 0 , 0 0 0 P E R
Y E A R I N F R E E
A D V E R T I S I N G M O N E Y .

3. T H I S I S T H A N K S T O T H E
G O O G L E A D G R A N T
A N D Y E S , T H A T ’ S
C O R R E C T -
$ 1 2 0 , 0 0 0 P E R
Y E A R .

4. T H I S I S N ’ T Y O U R T Y P I C A L
G R A N T O F F E R E D T O A F E W
S E L E C T N O N P R O F I T S .

5. MORE THAN 20,000
NONPROFITS HAVE USED IT
INCLUDING MANY
FOOD BANKS AND FOOD
PANTRIES
TO SHOW UP ON GOOGLE
SEARCH RESULTS

6. H E R E A R E 5
W A Y S F O O D
B A N K S A N D F O O D
P A N T R I E S C A N
M A K E T H E M O S T
O F T H I S
I N C R E D I B L E
O P P O R T U N I T Y

7. G E T M O R E F O O D
D O N A T E D
Many people all over the world
are searching for where they can
donate food every day.
The Google Ad Grant is an easy
way for you to show up on local
search results.
01

8. AGE AT KLS ONSET
02
G E T M O R E
V O L U N T E E R S
Food banks and food pantries need a steady
stream of people to help out. People are
searching for places to volunteer. That place
could be your food bank or food pantry.

9. 03
G E T M O R E
N E W S L E T T E R
S I G N - U P S
It can be tough to retain food
donors and volunteers. Email
lists are still the lifeblood of
many nonprofit organizations.
Not everyone is looking for a
place to donate or volunteer.
Getting people on your email
list is a good first step.

10. P R O M O T E
A R O U N D T H E
H O L I D A Y S
There is generally an uptick in
people searching for causes
around the holidays. Google
Ad Grants can be especially
effective around the holidays -
which is exactly when you will
likely need help the most.
04

11. 05
S E R V E M O R E
P E O P L E
You know better than anyone
that there are still too many
plates that end up far too empty.
Reach the people searching
Google for places they can fill
their plates.

12. C O N C L U S I O N
The Google Ad Grant can help food banks
and food pantries reach new
demographics in a variety of ways & thrive
in the digital age.
There’s no time like the present to get
after it.

13. W H I L E M A N Y U S E T H E
G O O G L E A D G R A N T
Few really know how to make the
most of it.

14. treerootsnonprofits.com/
googleadgrant-cheatsheet
U S E T H I S F R E E
C H E A T S H E E T
To unlock the Google Ad Grant for
your food bank.
Click here

15. T R E E R O O T S N O N P R O F I T S . C O M
D O Y O U K N O W O F N O N P R O F I T S
W H O C O U L D U S E T H E G O O G L E
A D G R A N T ?
Please share this presentation.
Get the word out to food banks and food pantries.
$120,000 per year is waiting for them.