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心理學x資料科學
黃從仁
模型建構與資訊學實驗室
臺灣大學心理學系
© Shane Turnbull
人類行為的量化分析
巨量實驗的必要性
開放腦資料的挑戰
你來參加資料科學
年會就代表…
© Antonello!
…你的潛意識中
存在著資訊焦慮!
© Antonello!
Science of mind and behavior
Domain
Knowledge
Data
Science
Program
m
ing
&
H
acking
M
athem
atics
&
Statistics
© Ryan Larson
不知在讀研究報告還是科幻小說?
實驗的可重現性
~23%有名的發現
無法被重現!
Klein et al, 2014,
Social Psychology
你了解臺灣嗎?
© 看見台灣
Sevincer et al., 2015,
Psychol. Sci.
對國家未來的正面言談
是經濟的反指標
Eichstaedt et al., 2015, 
Psychol. Sci.
地區性心臟病死亡率
可由Twits預測
© mcazadi
你了解別人嗎?
個資可由在Facebook上行為預測
Kosinski, et al., 2013, PNAS
Kosinski, et al., 2013, PNAS
Youyou, et al., 2015, PNAS
電腦對個性的預測比人類準確
你了解自己嗎?
那個政黨支持者比較快樂?
Napier & Jost, 2008, Psychol. Sci.
共和黨支持者自認較快樂
Wojcik et al., 2015, Science
Conservatives
Liberals 0.88 < 1 0.80 < 1 0.95 < 1 0.83 < 1
Conservatives
Liberals 1.44 > 1 1.32 > 1 1.07 > 1 0.77 < 1
共和黨支持者卻較多負面情緒
A的手術時間較短
但A的整體經驗較糟
Redelmeier & Kahneman, 1996, Pain
天氣影響生活滿意度的評估
Schwarz & Clore, 1983, JPSP 
體感影響社會判斷與社交行為
Williams & Bargh, 2008, Science; Ackerman et al., 2010, Science
商店背景音樂影響買酒選擇
North et al., 1999, J. Appl. Psychol. 
候選人的外貌影響選舉結果
Ballew & Todorov, 2007, PNAS
男性偏好紅色衣著的女性
Elliot & Niesta, 2008, JPSP
© IChemE
	
	
我們只能相信資料!?
Hanging	suicides
US	spending	on	science
US	spending	on	science,	space,	and	technology
	correlates	with	
Suicides	by	hanging,	strangulation	and	suffocation
Hanging	suicides US	spending	on	science
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
6000	suicides
8000	suicides
4000	suicides
10000	suicides
$15	billion
$20	billion
$25	billion
$30	billion
tylervigen.com
上吊自殺 vs. 科學經費
r=0.99789126
相
關
不
能
推
論
因
果
認真研究超英趕美
實
驗
找
出
行
為
開
關
Buhrmester et al., 2011, PPS
朋友的影響?
Bond et al., 2012, Nature
朋友的影響?
帶風向有用嗎?
Muchnik et al., 2013, Science
帶風向有用嗎?
情緒會互相感染嗎?
Kramer et al., 2014, PNAS
情緒會互相感染嗎?
讀書也會有影響?
© Yoann JEZEQUEL
Kid & Castano, 2013, Science
快樂? 難過?
驚訝? 確信?
讀文學小說增進察言觀色能力
快樂? 難過?
驚訝? 確信?
讀文學小說增進察言觀色能力
快樂? 難過!
Kitty已經40歲了
4%
<65 
15%
65-74
44%
75-84
38%
85+
Hebert et al., 2013, Neurology
老化與阿滋海默症
© Giulio Magnifico
帕金森氏症
自閉症
思覺失調症
注意力缺陷過動症
神經性疾病
53%的華人想知道自已有什麼病
68%的華人想知道親人有什麼病
Millward Brown, 2014
開放資料:腦造影&基因
Hochberg et al., 2012, Nature
大資料神經科學
Freeman et al., 2014, Nature Methods
Science of mind and behavior
© Shane Turnbull
人類行為的量化分析
巨量實驗的必要性
開放腦資料的挑戰
心理學x資料科學
黃從仁
模型建構與資訊學實驗室
臺灣大學心理學系

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心理學x資料科學-黃從仁