When thinking about growing your company you need to think about how to create a lasting community dedicated to your cause. In this presentation, I show you how.

1. #TFSPECIAL
TRISTAN POLLOCK
VENTURE PARTNER
@500STARTUPS
BUILDING A MOVEMENT, NOT A COMPANY

2. Building a
NOT A COMPANY
Movement
TRISTAN POLLOCK
TRISTAN@500.CO
TRISTANPOLLOCK.COM
@WRITERPOLLOCK

8. 7x7BASED IN SAN FRANCISCO

9. INVESTED $10M—
RAISED $10M
10x10

10. WORKED IN TWO STARTUPS
AND SOLD BOTH
2x2

11. whatworked
IN BOTH STARTUPS?

12. NOT A
build a

13. biggest MISTAKE

14. big
NOT THINKING
ENOUGH

15. REAL ESTATE
MARKETPLACE

16. THE WORLD'S LARGEST
NETWORK OF SOCIAL
ENTREPRENEURS

17. BELONG ANYWHERE

18. YOUR FRIEND
WITH A CAR

19. bigCOMPANIES
WORKS FOR

20. mechanicsBEHIND A MOVEMENT

22. ABOUT THE EARTH
care
ACTUALLY

23. = URBAN INNOVATION,
SUPPORTING ARTISTS

24. YOUR BRAND WITH A TREND
align

25. = POP-UP SHOPS

26. ACROSS INDUSTRIES
juxtapose

27. = AIRBNB FOR RETAIL

28. ON COMMUNITY
focus

29. = GET 100 PEOPLE TO
LOVE YOU—NOT 1000 WHO
KINDA LIKE YOU

30. tacticsBEHIND A MOVEMENT

31. = MENTORS = MEETUPS / EVENTS = FORUMS
empowerYOUR COMMUNITY

32. AND BREATH YOUR MISSION
live

33. moar!

34. TRISTAN POLLOCK
TRISTAN@500.CO
TRISTANPOLLOCK.COM
@WRITERPOLLOCK
thronin’
REMEMBER, KEEP

35. SEE YOU SOON!
LOVE.
THEFAMILY.CO