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GROWRULES
Tristan Pollock
@writerpollock
tristan@500.co
0 - homework: pitch + presentation
1 - intro preso
About me
What we are doing today
2 - pitch prep
Slides/swagger
Messaging
Feedback
-litmus test: does everyone know what they do?
-pitch workshop w/ AngelPad
3 - what’s the real problem:
Customer
Problem
Solution
4 - collaborate
-email thread to stay in touch with everyone?
5 - quick tips: organic marketing
PR
SEO/Content/Blogging
Fundraising - Silicon Valley Etiquette
Sales Hacking
TRISTAN
Growth Presentation at StartLabs in Belgrade by Tristan Pollock
STOREFRONT IS AN ONLINE
MARKETPLACETO CONNECT
MAKERSTO SHORT-TERM
RETAIL SPACE
~ 2YEARS OLD
~ RAISED $8.9M
~TEAM OF 20
OVER 1,000 STORES OPENED
~ Most ActiveVC
~ 5Years Old
~1,000 Startups Invested
Tristan Pollock
tristan@500.co
LESSON #1
You don’t need to grow up in SiliconValley.
WINTER HAS
ARRIVED
MINNEAPOLIS =

ART, MUSIC, FOOD
Tristan Pollock
tristan@500.co
LESSON #2
Experience new ways of doing things.
+ +
LESSON #3
Test everything. Double down.
LESSON #4
Relationships matter. Find mentors.
~ 200 Contributors in 25 Countries
LESSON #5
Surround yourself with ambition.
WHY?
MAKERS FOR LIFE
[ GREY SPACE ]
1 IN 10 STORES ARE
EMPTY
28 MILLIONsmall businesses and entrepreneurs in the US.
*1/6 work in the creative industry.
KANYE
TRENDS
1.THREE ECONOMIES
2. PERSONAL SELLING REVOLUTION
3. RETAIL = EXPERIENCE
SHARING ECONOMY efficiency + trust
WINTER HAS
ARRIVED
LOCAL ECONOMY
4ON-
DEMAND
ECONOMY
PERSONAL SELLING REVOLUTION
SQUARE +
TWITTER +
YOUTUBE
RETAIL
SALES95%
LESSON #6
BE PASSIONATE
MAKE THINGS THAT MATTER
@WRITERPOLLOCK +TRISTAN@500.CO
FUNDRAISING &
YOUR PITCH DECK
Team
Give me an idea of your ability to deliver as a team and
surround yourself with amazing talent.
Traction
Show me that it works.
TheVision
Small visions don’t get funded.
Big visions need a small start.
The Market &
Competition
Show me you understand your market and competition.
How will you win?
The Problem
Convince me that this is a BIG problem and market. I
need to FEEL the Pain.
The Milestones
Show me you have metrics and goals for the company
and yourself
Go-to-Market Strategy
Show me you are thinking deeply about customer
acquisition.What’s your beach head?
The Solution
How does your product solve the problem in a unique/
different way.
The Revenue
Show me you are thinking about building a real
business.
The Ask
Show me you have a clear plan for what do do with
investor money.
EXTRA GOODIES
https://docs.google.com/spreadsheets/d/1nJcuzTiCtmCsaUGZN-Xi3VVCVmqxFbcNBSkl8_W2BSg/edit#gid=0
Sales Hacking
Organic Marketing
• PR
• Hacking
• Relationships
• Pitching
• SEO
• Content
• Blogging
• Links
Fundraising
• Style
• FOMO
• Traction
• SiliconValley
• Etiquette: 500.co/silicon-valley-etiquette

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