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GROWRULES
Tristan Pollock
@writerpollock
tristan@500.co
0 - homework: pitch + presentation
1 - intro preso
About me
What we are doing today
2 - pitch prep
Slides/swagger
Messagin...
TRISTAN
STOREFRONT IS AN ONLINE
MARKETPLACETO CONNECT
MAKERSTO SHORT-TERM
RETAIL SPACE
~ 2YEARS OLD
~ RAISED $8.9M
~TEAM OF 20
OVER 1,000 STORES OPENED
~ Most ActiveVC
~ 5Years Old
~1,000 Startups Invested
Tristan Pollock
tristan@500.co
LESSON #1
You don’t need to grow up in SiliconValley.
WINTER HAS
ARRIVED
MINNEAPOLIS =

ART, MUSIC, FOOD
Tristan Pollock
tristan@500.co
LESSON #2
Experience new ways of doing things.
+ +
LESSON #3
Test everything. Double down.
LESSON #4
Relationships matter. Find mentors.
~ 200 Contributors in 25 Countries
LESSON #5
Surround yourself with ambition.
WHY?
MAKERS FOR LIFE
[ GREY SPACE ]
1 IN 10 STORES ARE
EMPTY
28 MILLIONsmall businesses and entrepreneurs in the US.
*1/6 work in the creative industry.
KANYE
TRENDS
1.THREE ECONOMIES
2. PERSONAL SELLING REVOLUTION
3. RETAIL = EXPERIENCE
SHARING ECONOMY efficiency + trust
WINTER HAS
ARRIVED
LOCAL ECONOMY
4ON-
DEMAND
ECONOMY
PERSONAL SELLING REVOLUTION
SQUARE +
TWITTER +
YOUTUBE
RETAIL
SALES95%
LESSON #6
BE PASSIONATE
MAKE THINGS THAT MATTER
@WRITERPOLLOCK +TRISTAN@500.CO
FUNDRAISING &
YOUR PITCH DECK
Team
Give me an idea of your ability to deliver as a team and
surround yourself with amazing talent.
Traction
Show me that it works.
TheVision
Small visions don’t get funded.
Big visions need a small start.
The Market &
Competition
Show me you understand your market and competition.
How will you win?
The Problem
Convince me that this is a BIG problem and market. I
need to FEEL the Pain.
The Milestones
Show me you have metrics and goals for the company
and yourself
Go-to-Market Strategy
Show me you are thinking deeply about customer
acquisition.What’s your beach head?
The Solution
How does your product solve the problem in a unique/
different way.
The Revenue
Show me you are thinking about building a real
business.
The Ask
Show me you have a clear plan for what do do with
investor money.
EXTRA GOODIES
https://docs.google.com/spreadsheets/d/1nJcuzTiCtmCsaUGZN-Xi3VVCVmqxFbcNBSkl8_W2BSg/edit#gid=0
Sales Hacking
Organic Marketing
• PR
• Hacking
• Relationships
• Pitching
• SEO
• Content
• Blogging
• Links
Fundraising
• Style
• FOMO
• Traction
• SiliconValley
• Etiquette: 500.co/silicon-valley-etiquette
Growth Presentation at StartLabs in Belgrade by Tristan Pollock
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Growth Presentation at StartLabs in Belgrade by Tristan Pollock

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This is a presentation I gave in Belgrade, Serbia to StartLabs entrepreneurs working on early-stage startups. It covers my entrepreneurial story and the top things I learned along the way.

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Growth Presentation at StartLabs in Belgrade by Tristan Pollock

  1. 1. GROWRULES Tristan Pollock @writerpollock tristan@500.co
  2. 2. 0 - homework: pitch + presentation 1 - intro preso About me What we are doing today 2 - pitch prep Slides/swagger Messaging Feedback -litmus test: does everyone know what they do? -pitch workshop w/ AngelPad 3 - what’s the real problem: Customer Problem Solution 4 - collaborate -email thread to stay in touch with everyone? 5 - quick tips: organic marketing PR SEO/Content/Blogging Fundraising - Silicon Valley Etiquette Sales Hacking
  3. 3. TRISTAN
  4. 4. STOREFRONT IS AN ONLINE MARKETPLACETO CONNECT MAKERSTO SHORT-TERM RETAIL SPACE
  5. 5. ~ 2YEARS OLD ~ RAISED $8.9M ~TEAM OF 20
  6. 6. OVER 1,000 STORES OPENED
  7. 7. ~ Most ActiveVC ~ 5Years Old ~1,000 Startups Invested
  8. 8. Tristan Pollock tristan@500.co
  9. 9. LESSON #1 You don’t need to grow up in SiliconValley.
  10. 10. WINTER HAS ARRIVED
  11. 11. MINNEAPOLIS =
 ART, MUSIC, FOOD
  12. 12. Tristan Pollock tristan@500.co
  13. 13. LESSON #2 Experience new ways of doing things.
  14. 14. + +
  15. 15. LESSON #3 Test everything. Double down.
  16. 16. LESSON #4 Relationships matter. Find mentors.
  17. 17. ~ 200 Contributors in 25 Countries
  18. 18. LESSON #5 Surround yourself with ambition.
  19. 19. WHY?
  20. 20. MAKERS FOR LIFE
  21. 21. [ GREY SPACE ]
  22. 22. 1 IN 10 STORES ARE EMPTY
  23. 23. 28 MILLIONsmall businesses and entrepreneurs in the US. *1/6 work in the creative industry.
  24. 24. KANYE
  25. 25. TRENDS 1.THREE ECONOMIES 2. PERSONAL SELLING REVOLUTION 3. RETAIL = EXPERIENCE
  26. 26. SHARING ECONOMY efficiency + trust
  27. 27. WINTER HAS ARRIVED
  28. 28. LOCAL ECONOMY
  29. 29. 4ON- DEMAND ECONOMY
  30. 30. PERSONAL SELLING REVOLUTION SQUARE + TWITTER + YOUTUBE
  31. 31. RETAIL SALES95%
  32. 32. LESSON #6
  33. 33. BE PASSIONATE MAKE THINGS THAT MATTER
  34. 34. @WRITERPOLLOCK +TRISTAN@500.CO
  35. 35. FUNDRAISING & YOUR PITCH DECK
  36. 36. Team Give me an idea of your ability to deliver as a team and surround yourself with amazing talent.
  37. 37. Traction Show me that it works.
  38. 38. TheVision Small visions don’t get funded. Big visions need a small start.
  39. 39. The Market & Competition Show me you understand your market and competition. How will you win?
  40. 40. The Problem Convince me that this is a BIG problem and market. I need to FEEL the Pain.
  41. 41. The Milestones Show me you have metrics and goals for the company and yourself
  42. 42. Go-to-Market Strategy Show me you are thinking deeply about customer acquisition.What’s your beach head?
  43. 43. The Solution How does your product solve the problem in a unique/ different way.
  44. 44. The Revenue Show me you are thinking about building a real business.
  45. 45. The Ask Show me you have a clear plan for what do do with investor money.
  46. 46. EXTRA GOODIES
  47. 47. https://docs.google.com/spreadsheets/d/1nJcuzTiCtmCsaUGZN-Xi3VVCVmqxFbcNBSkl8_W2BSg/edit#gid=0 Sales Hacking
  48. 48. Organic Marketing • PR • Hacking • Relationships • Pitching • SEO • Content • Blogging • Links
  49. 49. Fundraising • Style • FOMO • Traction • SiliconValley • Etiquette: 500.co/silicon-valley-etiquette

This is a presentation I gave in Belgrade, Serbia to StartLabs entrepreneurs working on early-stage startups. It covers my entrepreneurial story and the top things I learned along the way.

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