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Marketplace Growth at Taiwan Startup Stadium by Tristan Pollock
- 1. Tristan Pollock 500 Startups EIR &Venture Partner @writerpollock tristan@500.co MARKETPLACE GROWTH
- 2. ~ Most ActiveVC ~ 5Years Old ~ 1,200 Startups Invested
- 4. STOREFRONT IS AN ONLINE MARKETPLACETO CONNECT MAKERSTO SHORT-TERM RETAIL SPACE
- 5. ~ 2.5YEARS OLD ~ RAISED ~$10M ~TEAM OF 20
- 6. OVER 1,000 STORES OPENED
- 7. Tristan Pollock tristan@500.co HOWTO GROW A MARKETPLACE?
- 8. MINNEAPOLIS = ART, MUSIC, FOOD B2C, B2B, or something else. Who are your customers? 1
- 9. 1 IN 10 STORES ARE EMPTY
- 10. 28 MILLIONsmall businesses and entrepreneurs in the US. *1/6 work in the creative industry.
- 11. KANYE
- 12. MINNEAPOLIS = ART, MUSIC, FOOD Build lists Write amazing emails Mass personalized outreach Automate, use virtual assistants Buy it, scrape it, or build it B2B: Sales Hacking
- 14. MINNEAPOLIS = ART, MUSIC, FOOD Craiglist growth hack for supply Automated posting for their users Massive early growth Craigslist now “ghosts” spammy/repeat posts Need to always be innovating B2C: Growth Hacking
- 15. MINNEAPOLIS = ART, MUSIC, FOOD How to differentiate. Supply and Demand 2
- 16. MINNEAPOLIS = ART, MUSIC, FOOD Online directories Forums and communities Social networks Conferences and events Unique to industry Where Do They Hangout?
- 17. MINNEAPOLIS = ART, MUSIC, FOOD Often B2C marketplaces have customers who are very similar and use both sides of the platform (e.g.Airbnb, DogVacay, Lyft) B2B marketplaces are usually more different (e.g. Storefront, Upcounsel, Kinnek) Same Same, but Different
- 18. MINNEAPOLIS = ART, MUSIC, FOOD Use smoke (tests). Test Everything 3
- 19. MINNEAPOLIS = ART, MUSIC, FOOD Try everything; stop/start Use smoke tests before development resources Find out what works Understand unit economics (CAC, LTV) Double (and triple) down Tune Into Your Channels
- 20. MINNEAPOLIS = ART, MUSIC, FOOD PR Hacking Pitches Relationships SEO Long tail listings Content Organic (Growth) Food
- 21. MINNEAPOLIS = ART, MUSIC, FOOD Paid Acquisition Adwords Facebook/Pinterest/Twitter/Instagram Referrals &Viral Sharing Give $10, Get $10 Build a Movement Never Stop Exploring
- 22. MINNEAPOLIS = ART, MUSIC, FOOD Take your growth from 0 to 100 (Drake wants you to). Understand Scale 4
- 23. MINNEAPOLIS = ART, MUSIC, FOOD Upwork (Odesk) for virtual assistants* Growbots for lead generation Tout or Outreach for mass emailing Socedo for Twitter automation Rapportive for guessing emails And on, and on… Scaling Growth
- 24. MINNEAPOLIS = ART, MUSIC, FOODSo. Many. Tools.
- 25. See for yourself: bit.ly/saleshacking Tristan’s sales hacking resource guide
- 26. MINNEAPOLIS = ART, MUSIC, FOOD Always Be Closing (and make good margins). A.B.C. 5