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Tristan Pollock
500 StartupsVenture Partner
@writerpollock
tristan@500.co
SALES
HACKING
~ Most ActiveVC
~ 5Years Old
~ 1,200 Startups Invested
STOREFRONT IS AN ONLINE
MARKETPLACETO CONNECT
MAKERSTO SHORT-TERM
RETAIL SPACE
~ 2.5YEARS OLD
~ RAISED ~$10M
~TEAM OF 20
OVER 1,000 STORES OPENED
Tristan Pollock
tristan@500.co
WHAT IS SALES HACKING?
“Sales hacking is the practice of
using technology to rapidly grow
and automate your sales process.”

-Tammy Camp, 500 Sta...
WINTER HAS
ARRIVED
MINNEAPOLIS =

ART, MUSIC, FOOD
Who are your customers?
Build Lists
1
1 IN 10 STORES ARE
EMPTY
28 MILLIONsmall businesses and entrepreneurs in the US.
*1/6 work in the creative industry.
KANYE
MINNEAPOLIS =

ART, MUSIC, FOOD
Target the right customers
Demographics, business size, etc.
Find directories (e.g.Yelp,An...
WINTER HAS
ARRIVED
MINNEAPOLIS =

ART, MUSIC, FOOD
Talk to your leads like you know them.
Write Better Emails
2
MINNEAPOLIS =

ART, MUSIC, FOOD
Short - humans scan and skip
Personal - mention things that resonate
Friendly - we can sni...
MINNEAPOLIS =

ART, MUSIC, FOOD
Send A LOT of emails.
Mass Outreach
3
MINNEAPOLIS =

ART, MUSIC, FOOD
More is better - if you are targeting the right customer
Send in batches - sales people ne...
MINNEAPOLIS =

ART, MUSIC, FOOD
Build the process. Get more efficient.
Scale Your Sales
4
MINNEAPOLIS =

ART, MUSIC, FOOD
Upwork (Odesk) for virtual assistants*
Growbots for lead generation
Tout or Outreach for m...
MINNEAPOLIS =

ART, MUSIC, FOODSo. Many. Tools.
See for yourself: bit.ly/saleshacking
Tristan’s sales hacking resource guide
MINNEAPOLIS =

ART, MUSIC, FOOD
Target the right investors
Fund size and stage, investment thesis, past investments
Build ...
MINNEAPOLIS =

ART, MUSIC, FOOD
Always Be Closing (and make $$$).
A.B.C.
5
@WRITERPOLLOCK +TRISTAN@500.CO
Sales Hacking at Taiwan Startup Stadium by Tristan Pollock
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Sales Hacking at Taiwan Startup Stadium by Tristan Pollock

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This is another talk I gave at Taiwan Startup Stadium in Taipei and Blueprint Accelerator in Hong Kong. It's about hacking your sales process by making it more efficient and fluid. Good tips for anyone running a lean startup.

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Sales Hacking at Taiwan Startup Stadium by Tristan Pollock

  1. 1. Tristan Pollock 500 StartupsVenture Partner @writerpollock tristan@500.co SALES HACKING
  2. 2. ~ Most ActiveVC ~ 5Years Old ~ 1,200 Startups Invested
  3. 3. STOREFRONT IS AN ONLINE MARKETPLACETO CONNECT MAKERSTO SHORT-TERM RETAIL SPACE
  4. 4. ~ 2.5YEARS OLD ~ RAISED ~$10M ~TEAM OF 20
  5. 5. OVER 1,000 STORES OPENED
  6. 6. Tristan Pollock tristan@500.co WHAT IS SALES HACKING?
  7. 7. “Sales hacking is the practice of using technology to rapidly grow and automate your sales process.”
 -Tammy Camp, 500 Startups DistroTeam
  8. 8. WINTER HAS ARRIVED
  9. 9. MINNEAPOLIS =
 ART, MUSIC, FOOD Who are your customers? Build Lists 1
  10. 10. 1 IN 10 STORES ARE EMPTY
  11. 11. 28 MILLIONsmall businesses and entrepreneurs in the US. *1/6 work in the creative industry.
  12. 12. KANYE
  13. 13. MINNEAPOLIS =
 ART, MUSIC, FOOD Target the right customers Demographics, business size, etc. Find directories (e.g.Yelp,AngelList) Need the right data to build a lead Buy it, scrape it, or build it Building Lists
  14. 14. WINTER HAS ARRIVED
  15. 15. MINNEAPOLIS =
 ART, MUSIC, FOOD Talk to your leads like you know them. Write Better Emails 2
  16. 16. MINNEAPOLIS =
 ART, MUSIC, FOOD Short - humans scan and skip Personal - mention things that resonate Friendly - we can sniff out spam a mile away Ask questions - sales isn’t always on the first email Edit and test - iterate on your subject lines, copy, CTA Sales Emails
  17. 17. MINNEAPOLIS =
 ART, MUSIC, FOOD Send A LOT of emails. Mass Outreach 3
  18. 18. MINNEAPOLIS =
 ART, MUSIC, FOOD More is better - if you are targeting the right customer Send in batches - sales people need to keep up Automate and drip - don’t do one-and-done emails Send as an executive or founder - builds trust mail-tester.com - DKIM & SPF - don’t be spammy Emailing 200,000 People
  19. 19. MINNEAPOLIS =
 ART, MUSIC, FOOD Build the process. Get more efficient. Scale Your Sales 4
  20. 20. MINNEAPOLIS =
 ART, MUSIC, FOOD Upwork (Odesk) for virtual assistants* Growbots for lead generation Tout or Outreach for mass emailing CitationLabs for gathering emails And on, and on… Scale Your Sales
  21. 21. MINNEAPOLIS =
 ART, MUSIC, FOODSo. Many. Tools.
  22. 22. See for yourself: bit.ly/saleshacking Tristan’s sales hacking resource guide
  23. 23. MINNEAPOLIS =
 ART, MUSIC, FOOD Target the right investors Fund size and stage, investment thesis, past investments Build the list with directories (e.g.AngelList, Crunchbase, Mattermark) IMPORTANT DIFFERENCE: Always get introductions, or personally reach out 1:1 Even For Fundraising! SiliconValley Etiquette: 500.co/silicon-valley-etiquette
  24. 24. MINNEAPOLIS =
 ART, MUSIC, FOOD Always Be Closing (and make $$$). A.B.C. 5
  25. 25. @WRITERPOLLOCK +TRISTAN@500.CO

This is another talk I gave at Taiwan Startup Stadium in Taipei and Blueprint Accelerator in Hong Kong. It's about hacking your sales process by making it more efficient and fluid. Good tips for anyone running a lean startup.

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