In this presentation, you will learn the 5 steps to hacking sales effectively. It focuses on the ideas and tactics behind sales hacking for B2B businesses, but can be applied to B2C as well. Hot tip: access the toolkit via www.bit.ly/saleshacking right now.
8. > BORN IN MINNESOTA (BETWEEN CANADA AND USA)
> SPENT LAST 6 YEARS IN SAN FRANCISCO
> NOW A NOMAD TRAVELING WITH MY WIFE DANYELLE
> BUILT AND SOLD 2 COMPANIES
> BOOTSTRAPPED AND RAISED $10M
> INVESTED IN AND COACHED 220+ STARTUPS VIA 500
STARTUPS
Who?
16. WHERE CAN YOU FIND YOUR CUSTOMERS ONLINE?
> FIND DIRECTORIES (E.G. YELP, ANGELLIST)
> NEED THE RIGHT DATA TO BUILD A LEAD
> BUY IT, SCRAPE IT, OR BUILD IT
17. > TARGET THE RIGHT CUSTOMERS
> DEMOGRAPHICS, BUSINESS SIZE
> THE MORE SPECIFIC THE BETTER
19. HOW TO WRITE A GREAT EMAIL?
> SHORT: HUMANS SCAN AND SKIP
> PERSONAL: MENTION THINGS THAT RESONATE
> FRIENDLY: WE CAN SNIFF OUT SPAM A MILE AWAY
> ASK QUESTIONS: SALE ISN’T ALWAYS ON THE FIRST EMAIL
> EDIT AND TEST: ITERATE ON YOUR SUBJECT LINES, COPY,
AND CTA
21. HOW TO EMAIL 100,000 PEOPLE?
> MORE IS BETTER: IF YOU ARE TARGETING THE RIGHT CUSTOMER
> SEND IN BATCHES: SALES PEOPLE NEED TO KEEP UP
> AUTOMATE AND DRIP: DON’T DO ONE-AND-DONE EMAILS
> SEND AS AN EXECUTIVE OR FOUNDER: BUILDS TRUST
> DON’T BE SPAMMY: MAIL-TESTER.COM + DKIM & SPF & GDPR
23. EFFICIENCY AND AUTOMATION TOOLS
> UPWORK FOR VIRTUAL ASSISTANTS
> GROWBOTS FOR LEAD GENERATION
> OUTREACH FOR MASS EMAILING AND DRIPS
> CITATIONLABS FOR GATHERING EMAIL ADDRESSES
> AND ON, AND ON…