I gave this talk on the retail industry and why ecommerce companies are turning to offline marketing tactics to make sales.

1. THE POP-UP PHENOMENON
Why are e-commerce companies opening offline stores?
TRISTAN POLLOCK

2. TRISTAN

6. STOREFRONT IS AN ONLINE
MARKETPLACE TO CONNECT MAKERS
TO SHORT-TERM RETAIL SPACE

7. NOTICING THE
TRENDS

8. PERSONAL
SELLING
REVOLUTION
THREE
ECONOMIES
RETAIL =
EXPERIENCE
TRENDS

10. PHYSICAL STORE AS A
MARKING
CHANNEL

12. THE IMPORTANCE OF
TOUCHIN BUYING PROCESS

15. E-COMMERCE COMPANIES VS.
TRADITIONAL
STORES

20. IMAGE:WWW.INSIDEBUSINESSNYC.COM/WARBY-PARKER-MEATPACKING-NYC

23. IMAGE: WWW.LULULEMON.COM/STORES/GB/EDINBURGH/EDINBURGH-STORE

26. IMAGE: HTTP://WWW.PRNEWSWIRE.COM/NEWS-RELEASES/NASTY-GAL-OPENS-FIRST-STORE-ON-MELROSE-AVENUE-IN-LOS-ANGELES-283475391.HTML

27. OVER 1,000
STORES OPENED

28. KANYEKANYE

29. REDEFINING PHYSICAL
RETAIL

30. SHARING ECONOMY

31. LOCAL ECONOMY

32. ON-DEMAND
ECONOMY

33. ON-DEMAND
ECONOMY

34. PERSONAL SELLING
REVOLUTION SQUARE +
TWITTER +
YOUTUBE

35. CREATE SPACES
THAT MATTER

36. TRISTAN@THESTOREFRONT.COM