4

1. LIPSTICK’s PARK
GROUP C
BUI QUYNH HOA
BUI PHUONG DUNG
DAO THANH HANG
NGUYEN THI NHU QUYNH
NGUYEN THI THANH THUY

2. MARKET ANALYSIS
COMPETITORS
NGUYEN THI THANH THUY
SUPPLY CHAIN
MAXIMIZE PROFIT
DAO THANH HANG
PRODUCTION PROCESS
QUALITY MANAGEMENT
NGUYEN THI NHU QUYNH
MARKETING PLAN
CUSTOMER SERVICE
BUI QUYNH HOA
FORCECASTING DEMAND
FORCECASTING RAWMATERIALS
FINANCE
BUI PHUONG DUNG

3. Market analysis
Market
segment
Competitor
analysis
Target
customer

4. Vietnam population structure
Source: http://www.indexmundi.com/vietnam/age_structure.html

5. Target customers:
 Young people pay more attention on their appearances.
 Female (15-30 years old) has highest demand on beauty
products
→ focus on young woman
Target market: Hanoi areas

6. Competitors analysis:
Competitive
factors
Pinky's Hand made lipstick
Products Moisturizing lipstick, cream
lipstick, gloss lipstick
Matte lipstick, Lips balm,
cream lipstick
Official
website
https://www.facebook.com/sonduo
ngmoihandmadehanoi/timeline
http://www.lola.vn
Average price 70,000-130,00vnd 95,000-150,000vnd
Target
customer
Students & young woman Students & young girls
Strength  Low price
 Having trendy colors of
lipsticks
 Good customers’ feedback
 Customers' belief
 Understanding
customers' demand
Weakness Sell online only
Low quality products
Fake or low quality
products

7. Director
(1)
Human
resouce
manager
(1)
Recruitment &
Training (2)
Marketing
& Public relation
manager (1)
Marketin
g (3)
Custome
r service
(3)
Financial
manager (1)
Accounta
nt (2)
Sale
(3)
Administratio
n (1)
Design and
production
manager (1)
Product
R&D (2)
Factor
y (3)
Organization chart

8. Supply Chain
1, Planning:
 Procurement
 Organizational structure
 Performance management
 Forecasting
 Capacity planning

9. Supply Chain
2, Procurement:
We buy materials in producing
and packaging through suppliers
in appraisal in order to make our
products, try to increase
efficiencies, enhance
productivity
and save costs.

10. Supply Chain
3, Production:
- Target customer:
teenager and nature
loving people
- Production: good
benefits for customer’s
health and access the
latest thinking in good
manufacturing practice

11. Supply Chain
4, Distribution:
Ecommerce and show room

12. Lipstick production process
 Time: 25 minutes
 Main ingredients: vegetable oil (avocado, castor and
avocado), bees wax, candelilla wax, coloring.
 Equipment: 3 bowls, microwave, scale, coloring mixer

13. Lipstick production process
Step 1: Combination 1
 Weighting oil and coloring into a bowl.
 Then using coloring mixer to mix well.
Step 2: Combination 2
 Weighting bees wax, candelilla wax,
avocado oil and castor oil into a bowl ,
then heat in microwave until melted.

14. Lipstick production process
Step 3: Pouring combination 2 into combination 1, then stirring by
spoon
Step 4: Adding vitamin E
like anti-oxidant material
to keep lipstick has longer use’s date.
Step 5: When all ingredients are mixed
well but still liquid,
use a dropper to
pour into the lip chap container.

15. Lipstick production process
Step 6: Leave to cool for
at least half an hour
in ice box of fridge
Step 7: After being cooled,
take it from the lip chap container.

16. Lipstick

17. Quality management
Raw materials’ suppliers
Grandpa’s Garden
– a famous handmade
cosmetic company
in Vietnam
Website: Lammypham.vn
Do Anh Thu – Director of Grandpa’s Garden
is one of pioneers in training handmade
cosmetic in Vietnam.

18. Quality management
Testing
CENTER FOR CONSULTANCY, CIVIL
ASESSMENT (CCCA) , (they have certificate
of registration by the Minister of Science
Technology -2011) where have permission
and duty to identify hazardous substances in
cosmetics such as Lead (Pb).

19. Customer service
In today's online business
world, a 62% of customers have
already used social media for
customer service issues
including both positive and
negative feedback.
I. Technology selection

20. Customer service
I. Technology selection
These are top 10 brands that have the
fastest respond to customers on
Facebook
 The first thing is response
time
 The foundation of customer
service satisfaction

21. Customer service
I. Technology selection
These are the percentage of fan post with company
comment and we can see these big numbers here.
The second thing is
Percentage of Response
Rate

22. Customer service
1. Quick thinking
 Reply immediately
customer’s complaints
through letter, email, phone
call, blog post
 Ensure every employees to
understand clearly about how
we work and never hesitate
to decide the solutions.
II. Service Encounter Design

23. Customer service
2. Listen to Emotion without
Emotion
We will never respond with
negative emotion
II. Service Encounter Design

24. Customer serviceII. Service Encounter Design
3. Fixing problem immediately
If there are some problems with the
quality we will arrive to the
customer’s place and test it
 If the problems are really true, we
will apologies to them and give them
another product
.
If the problems is a confusion, we
will still replace by a new product.

25. Marketing Plan
I. Service
1. Buy 1 get 1 free sample
2. Discount card for frequent customer
3. Sale off in national holidays,
International Woman Day, …
4. VIP card for bills more than
1,000,000VND/time
5. After sale customer service:
 Collecting feedback and give gifts
 Listening comments and
recommendations, asking for making
survey to get the information about
customer’s preference

26. Marketing Plan
II. Advertising
1. Purchasing company’s
website
2. Advertising through other
online websites such as
Kenh14, mp3zing,…
3. Printing Poster, Leaflets,
banner…
4. Selling products in specific
locations such as universities
and companies (Promotion
events)

27. Forecasting Demand
 Vietnam cosmetics market: total sale is 15,000 billion a year
 Nielsen: Vietnam consumer spending on cosmetics is small (only
$4/person/year < Thailand is $20)
 a potential cosmetics market to exploit
 Mrs. Nguyen Kim Thoa, Chairman
of the HCM City Cosmetics
Assembly:
 Most of Vietnamese
cosmetics businesses are small
and medium-sized
 Cannot compete with large
corporations
 Recently: slowly shaping more
clearly towards competition

28. Forecasting Demand
 Mr. Huynh Ky Tran, Director of
Lan Hao - Thorakao Cosmetics
Company: customer’s trend is
natural cosmetics
 Vietnamese people are likely
choosing products that have the
root of natural origin
 Ms. Carol H.K. Ning, Director of
Sales and Marketing of Foltène in
Asia – Pacific:
 Pharmaceutical - cosmetics
industry in Vietnam has fast
growth rates
 HCM city captures a large
proportion, around 47% total
sales of Foltène

29. Forecasting Raw Material

30. COGS/ Profit / Forecasting Finance

31. COGS/ Profit / Forecasting Finance

32. MAXIMIZE PROFIT
150,000 VND profit for a lipstick
70,000 VND profit for a lip balm
X: Number of Lipsticks
Y: Number of Lip balms
Maximize profit: 150,000X + 70,000Y
 25 minutes to make a lipstick => 0.42 hours
20 minutes to make a lip balm => 0.3 hours
Working 26days/months, 8hours/day => 26 x 8 = 208 hours
We have equation:
0.42X + 0.3Y ≤208

33. MAXIMIZE PROFIT
 5 gr to make a lipstick
7gr to make a lip balm
In the first month, we only have capital to produce
650 lipsticks and 100 lip balms, means that we only
have (650 x 5) + (100 x 7) = 3,950 gr ingredients
We have equation:
5X + 7Y ≤ 3,950

34. MAXIMIZE PROFIT
 0.42X + 0.3Y = 208
If X = 0 => Y = 693
If Y= 0 => X = 495
 5X + 7Y = 3,950
If X = 0 => Y = 564
If Y = 0 => X = 790
 0.42X + 0.3Y =208 => X = 188 , Y = 430
5X + 7Y = 3,950

35. MAXIMIZE PROFIT

36. MAXIMIZE PROFIT
So, to satisfy condition above, we have:
 150,000 (188) + 70,000 (430) = 58,300,000 VND
(ignore)
 150,000 (0) + 70,000 (564) = 39,480,000 VND
(ignore)
 150,000 (495) + 70,000 (0) = 74,250,000 VND
(satisfied)
Therefore, with X = 495, Y = 0, means that
producing 495 lipsticks, our company will have
maximize profit

37. THANH YOU FOR
LISTENING !