Create a Facebook Campaign

1. Student Name: Tuhin Subhra Giri
DMND program

2. Campaign Approach
. Identify target audience by location,age,interest and behavior based on following:
1.Location: I chose India and US as preffered location as these are some of the countries with the largest
user base on Facebook(~2.4M daily active users),which gives me a wider reachability
2. Age group: I chose age limit from 25 to 35 because at thise age, people mostly complete their higher
education and look fro specific skills to establish themselves professionally.
3.Interest and behavior: Based on age limit I target people who are interested in marketing and have
completed their higher education
.Budget for the campaign and scheduling the campaign
As per Udacity’s norms I set the budget of $100 and scheduled the campaign for 5 days
.Create the content for the campaign
While creating the content I chose concise text line to attract the target audience. It’s very important to
keep the text unique and short because that’s the main attraction point why people will click on the link.
Also the most essential part is “Image” that shows about what you are talking about your brand. I keep in
mind that the ad copy matches the image and the content of my landing page

3. Target Persona
Background and
Demographics
Subham Bhattacharya Needs
Hobbies Goals Barriers
-Male: Early 30s
-Single
-Working as a Consultant in tech
sector
-Undergrad in Physics
-HH income of Rs150K
-Lives in Kolkata
-Experts in the field to help learn
of new technology
-Help outside of work
-An online community to support
education needs
-Cheap and time friendly
resources
- Photography
-Gardening
-Reading
-Travel
-Surfing The web
-Change career into a different
role in a different industry within
1yr
-Expand knowledge of digital
marketing foundations,and other
new areas relevant to future
career
-Start a new business
-Lack of relevant educational
resources at work
-Companies don’t value digital
marketing as much as traditional
marketing
-Limited time and budget for education

4. Marketing Objective
Attract the prospective candidates for the DMND
program and encourage them to download our free
eBook and gather 100 email id’s and I have marketing
budget of $100 and in a time frame of five days

5. KPI
Here are few KPIs for my marketing objectives:
. The number of likes,shares
.Number of eBook download counts
.Number of clicks.
.Email addresses collected
.Total conversion value with collected email id

6. Campaign
Screenshots

7. 1.Campaign Summary
Campaign & Ad Set: Sample
.Campaign name screenshot
.Ad Set screenshot

8. 1.Campaign Summary continued
● Demographics, Locations , Interests , and Behavior screenshot
● Budget and schedule screenshot

9. 2.Ad Summary
Ad name screenshot

10. Ad Summary continued
● Ad text , headlines and destination URL screenshot

11. Ad Summary continued
.Ad creative screenshot

12. Ad Images 1

13. Ad Image 2

14. Ad Images 3