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Design as a story
my story
- @tylerwilman
3Ideas
&
Experiences
Design is not just what is looks like and
feels like, design is how it works.
- Steve Jobs
discovery
discovery
sitemap & userflow
discovery
sitemap & userflow
research & exploration
discovery
sitemap & userflow
research & exploration
wireframes
discovery
sitemap & userflow
research & exploration
wireframes
functionality
discovery
sitemap & userflow
research & exploration
wireframes
functionality
design
discovery
sitemap & userflow
research & exploration
wireframes
functionality
design
development
% Involved
in a Project
0
100
design phase development phase
% Involved
in a Project
0
100
Designers
design phase development phase
% Involved
in a Project
0
100
Designers
design phase development phase
% Involved
in a Project
0
100
Designers
developers
design phase development phase
% Involved
in a Project
0
100
Designers
developers
design phase development phase
1working together,
solving problems
A sunflower seed and a solar system are the same
thing; they both are whole systems. I find it easier to
pay attention to the complexities of the smaller than
pay attention to the complexities of the larger.
That (...) is why I am a craftsman. It’s a small
discipline, but you can put an awful lot into it.
- Adam Smith, Knifemaker
finding smarter
solutions together
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2asking why
“Good designers concern themselves with
the Who the What and the How.
The Message, the Audience,
and the Mechanics.”
- Mark Boulton, The Manual
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3telling a story
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storytelling with
design has the
same principles.
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There is power
in storytelling.
Communicate about details, design & function
to reveal problems that need to be solved.
Communicate about details, design & function
to reveal problems that need to be solved.
Get to the “Why” of a problem and
understand reasoning.
Communicate about details, design & function
to reveal problems that need to be solved.
Get to the “Why” of a problem and
understand reasoning.
Look at the ways people interact with
technology to create a meaningful experience.
There are greater
stories in
working together.
thank you.

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