1. Voice and Tone
Creating content for humans
@katekiefer
voiceandtone.com
mailchimp.com
Thursday, January 31, 13

2. MailChimp is
fun but not childish.
clever but not silly.
powerful but not complicated.
smart but not stodgy.
cool but not alienating.
informal but not sloppy.
helpful but not overbearing.
expert but not bossy.
Thursday, January 31, 13

3. To determine your tone
of voice, consider:
1. Content type
2. The reader's emotional state
Thursday, January 31, 13

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7. Gov.UK’s style guide
Thursday, January 31, 13

8. Tufts University’s voice and tone guidelines
wikis.uit.tufts.edu
Thursday, January 31, 13

9. WRONG tone of voice
Thursday, January 31, 13

10. Woot’s product description
woot.com
Thursday, January 31, 13