URX's Chief Revenue Officer, Lauren Nemeth, explores how deep linking can tackle the challenges of mobile fragmentation. Presented at the ExchangeWire ATS New York 2015 conference on November 3rd.

1. How Deep Linking Can Tackle The Challenges Of
Mobile Fragmentation
Lauren Nemeth
CRO, URX
urx.com| | lauren@urx.com@urxtech

2. Users Have More Choice Than Ever Before

3. Mobile Discovery Is Broken
Sources: Parse.ly, August 2015. App Annie, September 2015.

4. Search & Discovery Fulfilling IntentPredictive Assistance
Platforms Are Becoming The Navigation Layer

5. Deep Linking Helps Turn Intent Into Action

6. The Mobile Commerce Opportunity Is Immense
Source: Forrester Research company reports, October 2015.

7. But Commerce Is Not Being Properly Addressed
Source: Forrester Research company reports, October 2015.
33% 20%11%

8. Walled Ecosystems & User Targeting Rule

9. But Mobile Is All About Now and Next

10. Mobile “Storefronts” Should Be Everywhere
Relevant calls-to-action
Display the right products or services at the point of
intent using page context.
In an engaging unit
Inspire action within a native discovery format.
With immediate resolution
Optimize the acquisition funnel with app deep linking
and product-level resolution.

11. Consumers Want Relevance & Optionality

12. Key Takeaways
1.
Focus on what mobile users want to do instead of what they have
done
2.
3.
Drive mobile discovery through relevance &
immediacy
Use deep linking to streamline the path to purchase

13. Thank you
Lauren Nemeth
lauren@urx.com