Joost Landsheere Talk at UX Antwerp Meetup
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UX Antwerp Meetup, 21st of June 2016 - Joost Landsheere, UX consultant at Conversion Talent Big projects or companies suffer frequently from the impact of silos in the company. This might distract a team from the target and is often the starting point for large discussion without any result. UX can help companies or projects to erase those barriers and create a constructive environment. But you need a strong methodology adapted to the context of your company!
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Joost Landsheere Talk at UX Antwerp Meetup
- 1. How Ux connects the dots as a transversal player in a complex environment
- 2. Joost Landsheere Printer, developer, concept designer, Interactive designer Marketing & sales, Ux designer, service designer, entrepreneur DIGITAL ARCHITECT & food lover
- 4. THE WORLD IS CHANGING VERY FAST. BIG WILL NOT BEAT SMALL ANYMORE. IT WILL BE THE FAST BEATING THE SLOW. Rupert Murdoch
- 5. BUSINESSis changing … Welcome home
- 6. BUSINESSis changing … Welcome home
- 8. PEOPLEare changing … BUSINESS TECHNOLOGY The Future of Customer Relationship
- 9. COMPANIES still operate in a traditional way of ‘business thinking’ BUSINESS TECHNOLOGY PEOPLE
- 10. COMPANIESshould change the paradigm to ‘design thinking’ 1 PEOPLE 2 BUSINESS 3 TECHNOLOGY OBSERVE PEOPLE DEFINE A BUSINESS CONCEPT DESIGN THE SOLUTION
- 11. BUT THEY SUFFER AND DON’T KNOW HOW TO CHANGE
- 12. BUSINESS CONSTRAINTS withholds a company to operate beyound the limits
- 13. SILO THINKING creates walls between departments and limits consolidated strength BUSINESS CONSTRAINTS
- 14. DAILY BUSINESS puts pressure on long-term programs to change BUSINESS CONSTRAINTS SILO THINKING
- 15. LACK OF CREATIVITY Limits the ability to think out of the box BUSINESS CONSTRAINTS SILO THINKING DAILY BUSINESS
- 17. DESIGN THINKINGhelps companies to transform SILO THINKING BUSINESS CONSTRAINTS DAILY BUSINESS LACK OF CREATIVITY FOCUS ON USER OUTCOMES MULTIDISCIPLENARY TEAMS ITERATIVE IMPROVEMENT CO-CREATE WITH THE USER ?
- 18. SERVICE DESIGN HELPS COMPANIES TO CONNECT THE DOTS
- 19. SERVICE DESIGN helps to change the traditional business structure Strategy design Innovation design Service design Product design Detailed solution Why ? Vision Service What ? Ux Service design How? Ux Concept design IT IMPLEMENTATION Tactics? UI & visual design Tools? Agile development
- 20. CLEAR STRATEGIC VISION Helps to achieve better results in creation fresh ideas Clarity
- 21. CLEAR PROJECT SCOPE Multi-disciplinary teams need to move in the same direction CLEAR STRATEGIC VISION
- 22. PRODUCTS BEFORE PROJECTS Creates a touch point to start from CLEAR STRATEGIC VISION CLEAR PROJECT SCOPE
- 23. IDEATION FOR AGILE DEVELOPMENT Helps you to move in small bits to the ‘TARGET VISION’ CLEAR STRATEGIC VISION CLEAR PROJECT SCOPE PRODUCTS BEFORE PROJECTS
- 24. MULTI-DISCIPLENARY TEAMS Allows to validate new ideas with business during creative process CLEAR STRATEGIC VISION CLEAR PROJECT SCOPE PRODUCTS BEFORE PROJECTS IDEATION & AGILE DEV.
- 25. SERVICE DESIGN helps to define the fundamentals of the new way of working CLEAR STRATEGIC VISION CLEAR PROJECT SCOPE PRODUCTS BEFORE PROJECTS IDEATION & AGILE DEV. EVERYBODY INVOLVED IN CREATIVE PROCESS
- 26. SERVICE DESIGN WE HELP TO CONNECT THE DOTS WE COACH THE MIND, NOT THE INDIVIDUAL WE CONTINUE DESIGNING FOR THE USER
- 27. Thank you when digital is commodity, then human will add value !