UX Antwerp Meetup, 22nd of November 2016 - Xavier Massaut, Head of Product Experience at Stepstone (Brussels, Belgium) "Pitfalls & opportunities of UX Design in enterprise" Nowadays, more and more companies are internalising UX Design activities. While benefits of having a dedicated in-house design team are numerous, there are challenges ahead too. From culture fit to methodology and agility, you'll get insights on surviving and grow as a designer and eventually become successful as a team. – Xavier is Head of Product Experience at StepStone, one of the most successful online job boards in Europe today. Before this, he was team leader & design partner for 11 years at Tentwelve, working for different companies such as Adobe, Bozar, Eastpak & La Monnaie.

2. Background
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

3. Agencies Days
1997-2014
Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016

4. Design
UXR
IT
SEO
UXD
Front-End
Culture
Fashion
Architecture
Entrepreneurship
Back-EndVisual
Design
Product
Design
Interactive
Design
Users
Customers
Typography
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

5. Enterprise Days
2015-now
Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com
November 22, 2016

6. Sales
Typography
Front-End
Research
Back-end
IT
HR
Infrastructure
Process
SEOOnline
Marketing
Design
Customer
Services Users
Customers
Product
Management
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

7. Design
UXR
IT
SEO
UXD
Front-End
Culture
Fashion
Architecture
Entrepreneurship
Back-EndVisual
Design
Product
Design
Interactive
Design
Users
Customers
Typography
Sales
Typography
Front-End
Research
Back-end
IT
HR
Infrastructure
Process
SEOOnline
Marketing
Design
Customer
Services Users
Customers
Product
Management
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

8. #1
Redefine Yourself
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

9. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

10. Picture © Albert Watson

11. Photograph by Abisag Tüllmann

13. Good design is …
Innovative
Makes a product useful
Is aesthetic
Makes a product understandable
Is unobtrusive
Is honest
Is long-lasting
Is thorough down to the last detail
Is environmentally friendly
Is as little design as possible
By Dieter Rams for Vitsœ — www.vitsoe.com/eu/about/good-design

14. #2
Don’t ask for permission,
come with intent.
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

16. What might a cohesive & user centric vision look like?
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

17. Picture © Albert Watson

19. #3
Get help if you need It
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

20. Xavier Massaut @zwaaf for @UXAntwerp https://commons.wikimedia.org/wiki/File:Tanker_Sichem_Ruby.jpg

21. Photo by Rennett Stowe

22. Photo by Rennett Stowe https://blog.central.team/design-teams-as-little-tugboats-f65727290f6c#.w6w4uhgmf
Design team as little tugboats

23. #4
Design in Agile is like…
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

24. a scrambled Rubik’s cube!
https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016

25. November 22, 2016
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team
Xavier Massaut @zwaaf for @UXAntwerp

26. November 22, 2016
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #1
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #6
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #2
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #7
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #3
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #8
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #4
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #9
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #5
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #10
Xavier Massaut @zwaaf for @UXAntwerp

27. November 22, 2016
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #1
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #6
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #2
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #7
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #3
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #8
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #4
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #9
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #5
PO
UXD
UID
UXR
DEV
DEV DEV
DEV
Scrum Team #10
Xavier Massaut @zwaaf for @UXAntwerp

28. November 22, 2016
Design Research
Xavier Massaut @zwaaf for @UXAntwerp

29. November 22, 2016
Design Lead
UXDUID
Design Team #1
Design Lead
UXDUID
Design Team #2
Research Lead
UXRUXR
Research Team #1
Xavier Massaut @zwaaf for @UXAntwerp

30. November 22, 2016
Design Lead
UXDUID
Design Team #1
Design Lead
UXDUID
Design Team #2
Research Lead
UXRUXR
Research Team #1
Xavier Massaut @zwaaf for @UXAntwerp
PO
DEV DEV
DEV
DEV DEV
DEV
PO
DEV
DEV DEV DEV
DEV
DEV DEV
DEVDEV DEV DEV
DEVDEV
PO
DEV
DEV DEVDEV
DEV
PO
DEV
DEV DEVDEV
DEV

31. https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016

32. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
#5
Design Sprint

33. What is a design sprint?
Design sprints are a framework for teams of any
size to solve and test design problems in 2-5 days.
The idea of sprints originates with the Agile
framework. The idea of design thinking was
developed at IDEO and the d.school at Stanford.
These frameworks were adapted to the idea of
“design sprints” thanks to the Google UX teams,
Google Ventures and Google [x] and teams across
the industry.
https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf

34. https://developers.google.com/design-sprint/

35. https://developers.google.com/design-sprint/

36. November 22, 2016

37. #6
Styleguide
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

38. Styleguide
You need a Design System!
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

39. November 22, 2016http://styleguide.stepstone.com/

40. https://material.google.com/#introduction-principles

41. #7
Job Titles
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

42. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
They need to be Meaningfull

43. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

44. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Title should not limit us … but they do.

45. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
Let’s stick to Product Designer & Product Researcher

46. Conclusion
Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016

47. Any organization that designs a system
(defined broadly) will produce a design whose
structure is a copy of the organization’s
communication structure.
Conway’s Law
http://www.melconway.com/Home/Conways_Law.html November 22, 2016

48. “a well-designed organization will result in
well-designed products and services.”
Jordan Koschei - @jordankoschei
http://blog.invisionapp.com/what-is-a-design-culture/ November 22, 2016

49. Let’s get started!
November 22, 2016Xavier Massaut @zwaaf for @UXAntwerp

50. Thank You!
November 22, 2016
Xavier Massaut @zwaaf for @UXAntwerp