In the realm of enterprise software, it is often difficult to connect with users and clients. In this talk, Fahad explores the challenges of conducting user research at an enterprise level, highlighting the struggle of sourcing users that correlate with the research being conducted. By sharing his insights and experiences, Fahad offers practical strategies for leveraging user research effectively in the enterprise context. You will gain valuable knowledge on how to overcome the obstacles associated with user research in order to inform and enhance your design decisions.

1. Pakistan
Science Fiction
UT Austin, CS
Developer
Consulting
UX
Fahad Osmani
Senior Director of Design

2. Enhancing the Impact of User Research
In Enterprise Software

3. Enterprise Software
Software used to satisfy the needs of an organization, rather than individual users

4. The challenges with Enterprise Software
#2: Buyer != User

5. The challenges with Enterprise Software
#1: Expert Users

6. The challenges with Enterprise Software
#3: “.....for support, rather than illumination”

7. The challenges with Enterprise Software
#4: Tech is sometimes its own reason

8. How I learnt to stop worrying and love Enterprise Software
#2: Buyer != User

9. How I learnt to stop worrying and love Enterprise Software
#1: Expert Users
Seller +
Consultants
User
Researchers

10. How I learnt to stop worrying and love Enterprise Software
#3: “For support, rather than illumination…”

11. How I learnt to stop worrying and love Enterprise Software
#4: Tech is sometimes its own reason