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SEAMLESS UX
INVISIBLE TRANSACTIONS
Sudev Balakrishnan
Chief Product Officer, Worldpay from FIS
2
“GOOD DESIGN IS
ACTUALLY A LOT
HARDER TO NOTICE
THAN POOR DESIGN,
IN PART BECAUSE
GOOD DESIGNS FIT
OUR NEEDS SO WELL
THAT THE DESIGN IS
INVISIBLE”
3
WHO IS WORLDPAY
Annual transactions
processed
Cards served
worldwide
Merchant outlets
Payment methods
accepted
Domestic markets
Cross border markets Domestic acquiring (Worldpay solution) Domestic acquiring (partner solution)
THE WORLDS LARGEST MERCHANT ACQURIER
4
Acquirer
Merchant Cardholder
Issuer
Scheme
Cardholder pays with card
Merchant sends
request to acquirer
Acquirer sends
request to scheme
Scheme sends
request to issuer
Issuer approves
transaction
Merchant settled
funds
Issuer settles acquirer
Traditional card payments (80% of volume today) The future of payments (20% of volume today)
- Linked to a device, these payment methods, don’t
require a user to have a physical card.
- Account-to-account real time payments made by direct
bank – bank transfers, mitigating the use of schemes
- Schemes designed by local banks & governments for
domestic transactions
Wallets
A2A
Local
schemes
PAYMENTS 101
5
PAYMENT INNOVATION IS EVOLVING
RAPIDLY & IS BEING DRIVEN BY
Consumers and merchants alike
value speed with regards to
authorization, settlement &
reconciliation. They now expect
payment methods to be fast
All encompassing apps that offer
a plethora of services create
stickiness. Consumers can now
pay, bank, trade & order food in a
single app
With a vast number of payments
methods available, consumers
now have a choice of how they
can pay, driving competitiveness
between providers
GROWING TRENDS
Worldpay’s Global Payments Report identified 3 factors which influence consumer payment preference
Party
6
MULTI LAYER
DESIGN
PAYMENTS 101 PRINCIPLES OF DESIGN
As you design an end-to-end product you
need to shape each layer in a way that is
complementary to the layer below
SPEED OF PAYMENT
CHOICE OF PAYMENT
Value Drop
Layer
Merchant
Consumer Software Vendor / Channel
FRAUD CONTROL
CHARGEBACKS
7
MULTI LAYER
DESIGN
PAYMENTS 101 PRINCIPLES OF DESIGN
Value Drop
Layer Party
As you design an end-to-end product you
need to shape each layer in a way that is
complementary to the layer below
Merchant
Consumer Software Vendor / Channel
INTEGRATION EASE
8
MULTI LAYER
DESIGN
PAYMENTS 101 PRINCIPLES OF DESIGN
Value Drop
Layer Party
As you design an end-to-end product you
need to shape each layer in a way that is
complementary to the layer below
Merchant
Consumer Software Vendor / Channel
9
PAYMENTS 101 PRINCIPLES OF DESIGN
EVOLUTIONARY
THINKING
Merchant needs Worldpay solutions
Take payments
Manage payments
Cards:
Digital wallets:
Be inventive, use your solutions to design
strong value propositions for your clients
Make payments
Payouts: Push to Card
Payouts: Push to Account
Guaranteed Payments
Fraudsight
Use case
Example: A Polish insurer wants a tailored payments solution
10
PAYMENTS 101 PRINCIPLES OF DESIGN
SIMPLICITY WILL STAND OUT
COMPLEXITY WILL GET LOST
IN THE CROWD
COMPLIANCE CAN BE A
DIFFERENTIATOR
11
PAYMENTS 101 PRINCIPLES OF DESIGN
Be aware of local regulation Build a flexible product that can cope
with change
12
Sudev Balakrishnan
Chief Product Officer, Worldpay from FIS
CLOSING REMARKS
PAYMENTS 101 PRINCIPLES OF DESIGN
“PERFECTION IS ACHIEVED NOT WHEN THERE IS NOTHING MORE TO
ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY”
- Antoine de Sant-Exupery
©2021 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information.
©2023 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information.

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Seamless UX: Invisible Transactions_Sudev Balakrishan_UXDX_EMEA_2023

  • 1. SEAMLESS UX INVISIBLE TRANSACTIONS Sudev Balakrishnan Chief Product Officer, Worldpay from FIS
  • 2. 2 “GOOD DESIGN IS ACTUALLY A LOT HARDER TO NOTICE THAN POOR DESIGN, IN PART BECAUSE GOOD DESIGNS FIT OUR NEEDS SO WELL THAT THE DESIGN IS INVISIBLE”
  • 3. 3 WHO IS WORLDPAY Annual transactions processed Cards served worldwide Merchant outlets Payment methods accepted Domestic markets Cross border markets Domestic acquiring (Worldpay solution) Domestic acquiring (partner solution) THE WORLDS LARGEST MERCHANT ACQURIER
  • 4. 4 Acquirer Merchant Cardholder Issuer Scheme Cardholder pays with card Merchant sends request to acquirer Acquirer sends request to scheme Scheme sends request to issuer Issuer approves transaction Merchant settled funds Issuer settles acquirer Traditional card payments (80% of volume today) The future of payments (20% of volume today) - Linked to a device, these payment methods, don’t require a user to have a physical card. - Account-to-account real time payments made by direct bank – bank transfers, mitigating the use of schemes - Schemes designed by local banks & governments for domestic transactions Wallets A2A Local schemes PAYMENTS 101
  • 5. 5 PAYMENT INNOVATION IS EVOLVING RAPIDLY & IS BEING DRIVEN BY Consumers and merchants alike value speed with regards to authorization, settlement & reconciliation. They now expect payment methods to be fast All encompassing apps that offer a plethora of services create stickiness. Consumers can now pay, bank, trade & order food in a single app With a vast number of payments methods available, consumers now have a choice of how they can pay, driving competitiveness between providers GROWING TRENDS Worldpay’s Global Payments Report identified 3 factors which influence consumer payment preference
  • 6. Party 6 MULTI LAYER DESIGN PAYMENTS 101 PRINCIPLES OF DESIGN As you design an end-to-end product you need to shape each layer in a way that is complementary to the layer below SPEED OF PAYMENT CHOICE OF PAYMENT Value Drop Layer Merchant Consumer Software Vendor / Channel
  • 7. FRAUD CONTROL CHARGEBACKS 7 MULTI LAYER DESIGN PAYMENTS 101 PRINCIPLES OF DESIGN Value Drop Layer Party As you design an end-to-end product you need to shape each layer in a way that is complementary to the layer below Merchant Consumer Software Vendor / Channel
  • 8. INTEGRATION EASE 8 MULTI LAYER DESIGN PAYMENTS 101 PRINCIPLES OF DESIGN Value Drop Layer Party As you design an end-to-end product you need to shape each layer in a way that is complementary to the layer below Merchant Consumer Software Vendor / Channel
  • 9. 9 PAYMENTS 101 PRINCIPLES OF DESIGN EVOLUTIONARY THINKING Merchant needs Worldpay solutions Take payments Manage payments Cards: Digital wallets: Be inventive, use your solutions to design strong value propositions for your clients Make payments Payouts: Push to Card Payouts: Push to Account Guaranteed Payments Fraudsight Use case Example: A Polish insurer wants a tailored payments solution
  • 10. 10 PAYMENTS 101 PRINCIPLES OF DESIGN SIMPLICITY WILL STAND OUT COMPLEXITY WILL GET LOST IN THE CROWD
  • 11. COMPLIANCE CAN BE A DIFFERENTIATOR 11 PAYMENTS 101 PRINCIPLES OF DESIGN Be aware of local regulation Build a flexible product that can cope with change
  • 12. 12 Sudev Balakrishnan Chief Product Officer, Worldpay from FIS CLOSING REMARKS PAYMENTS 101 PRINCIPLES OF DESIGN “PERFECTION IS ACHIEVED NOT WHEN THERE IS NOTHING MORE TO ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY” - Antoine de Sant-Exupery
  • 13. ©2021 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information. ©2023 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information.