If you have a business, then you know that feeling when a new customer opens the door and you can already make a vague assumption about what they would be interested in. But how effective is just guessing? Wouldn’t it be more efficient to be prepared beforehand? But that requires a deep analysis of your target audience. Based on multiple data sources you have, you can create an almost breathing creature—Persona—that represents your audience’s specific behavioral patterns. Once you do it correctly, you will be able to give your customers what they want and improve their experience. A UX/UI designer also needs to demonstrate great skills in the research phase and be able to identify personas fast and precisely since it significantly helps to support decisions surrounding service components based on the research data. It will help to understand which approaches to take based on the persona’s behavior traits. In our step-by-step guide you will learn how to do it correctly and boost any business. To read a full detailed guide on how to create your Persona from scratch, follow the link: https://bit.ly/3qPrPz4