In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
12. Multi-Channel
Cadence
(ie. Weekly, Monthly, Bi-Monthly)
- How many emails, ads, direct
mail, social messages are you
using, and at what cadence?
Personalized
Content
(ie. Persona, Funnel stage, Job
function)
- What qualities trigger certain
content to be delivered?
Focus on
Experience
(ie. Nurture destination,
Recommended content, CTAs)
- What’s next?
Measuring
Success
(ie. Demo request, Event
registration, MQL conversion)
- What does success look like?
Keys to
Building High
Engagement
15. What Should Happen
Report
download
Thank you
and call out
pages
Follow-up
related
content
Follow-up
related
content
Follow-up
related
content
Follow-up
related
content
TOFU
TOFU MOFU BOFU
16. @uberflip
Outside the Inbox:
Multi-Channel Demand Experience
Report
download
Post-download
email sequence
Retargeting ad
campaign
Dynamic
website
content
Prompted
chatbots
Content recos
Direct mail
offer
24. @uberflip
The way you gate content matters.
Putting a CTA overtop of your content
has a 17 percent conversion rate!
(That’s 7x the conversion rate of a
traditional landing page)
The Content Experience Report, 2018
35. How Did We Get Those Results?
Consistent,
cohesive branding.
The creative
elements connect
visual experience of
asset with nurture.
Personalized
messaging.
Image of actual
person the nurture
email comes from
in the banner. Copy
is written as if that
person is talking
directly to the
nurtured lead.
Contained
experience.
Leads see content
we’ve hand selected
for them; no
irrelevant
recommendations;
CTA leads them
back to the
destination.
Binge-worthy
content.
Serial content like
the Marketing Tips
videos was net new,
short, and easy to
consume.