Creating quality blog posts, infographics and videos is an art, and one that’s necessary to engage customers with the kind of valuable content that empathizes with their needs.
But maximizing every content asset’s potential to contribute to your company’s bottom line—that’s a science.
In this webinar you'll learn:
- The criteria for “valuable” customer-focused content your audience craves.
- How to build a content experience better equipped to seize conversion opportunities.
- How to strategically gate content to significantly boost your conversion rates.
2. @Uberflip #CROday@HanaAbaza
ABOUT UBERFLIP
We help marketers create,
manage and optimize the content
experience at every stage of the
funnel – no IT required!
Power your content library,
resource center, blog and more.
4. @Uberflip #CROday@HanaAbaza
1. The Content Journey
2. Crafting Your Content
3. The Content (user) Experience
4. Gating Content for Lead Gen
Creating Content
That Converts
12. @Uberflip #CROday@HanaAbaza
It depends – value is subjective!
Focus on being:
Relevant
Consistent
Trustworthy
Authentic
Useful
Engaging
What the is “valuable”
content?
24. Easy to navigate (menu structure)
Easy to find stuff (search ability)
Mobile friendly
MAKE IT EASY
25. Learn from Ikea!
Where should people go next?
Recommended content
Call-to-actions
CREATE AN
ENGAGEMENT PATH
26. @Uberflip #CROday@HanaAbaza
No distinct call to action
No recommended content
Nowhere to subscribe
No images or videos
No links to learn more
AVOID THIS!
36. @Uberflip #CROday@HanaAbaza
What is
your goal?
More leads
Increase
awareness
and reach
Is the content
high value?
Yes!
Not gated No
No
Do you have a
large enough
audience?
Yes! Gated content
Create
content
37. HOW TO GATE CONTENT:
2 APPROACHES
(1) LANDING PAGES (2) OVERLAY CTAs
48. @Uberflip #CROday@HanaAbaza
Number of fields weeds out
“fake” leads
Images
Responsive
Descriptive
(highlighting the value and
explaining the purpose)
Clear call-to-action
61. @Uberflip #CROday@HanaAbaza
The Definitive Guide to Lead Nurturing by Marketo (get eBook)
Demystifying Valuable Content by Uberflip (read article)
The Do’s &Don’ts of Gating Content by Uberflip (watch video)
The 7 Day Lead Gen Landing Page Course by Unbounce (sign up)
Why Great Content Isn’t Enough to Generate Leads by DGR (read article)
More Kick-Ass Resources