How to Successfully Implement Video In Your Content Strategy
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As one of the richest forms of media in a marketer’s content mix, video is capable of combining visual, audio and text together to engage your audience like no other medium can. Limited resources or a lack of know-how shouldn’t keep you from incorporating this powerful tool into your own content marketing efforts. It’s easier than you think!
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How to Successfully Implement Video In Your Content Strategy
- 1. HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN YOUR CONTENT STRATEGY Kristen Craft Director of Partnerships, Wistia @thecrafty Hana Abaza VP Marketing, Uberflip @hanaabaza
- 2. @wistia @uberflip@Wistia@Uberflip#uberwebinar Join in on Twitter We will send the recording. Questions? We’ve got answers! (At the end of the webinar )
- 3. @wistia @uberflip@Wistia@Uberflip#uberwebinar ABOUT UBERFLIP We help marketers create, manage and optimize the content experience at every stage of the funnel – no IT required! Power your content library, resource center, blog and more.
- 4. @wistia @uberflip@Wistia@Uberflip#uberwebinar We are: • Video hosting built for business - 100k customers • A resource for learning how to make great business video We are not: • A video production company or marketing agency ABOUT WISTIA
- 7. @wistia @uberflip@Wistia@Uberflip#uberwebinar The % of companies seeing an increase in organic traffic, thanks to video wyzowl, 2015 WHY VIDEO?
- 9. @wistia @uberflip@Wistia@Uberflip#uberwebinar Builds rapport with your audience Humanizes your brand WHY VIDEO?
- 10. @wistia @uberflip@Wistia@Uberflip#uberwebinar HOW TO BUILD YOUR STRATEGY: Thinking Outside the Box
- 12. @wistia @uberflip@Wistia@Uberflip#uberwebinar VIDEO SHOULDN’T EXIST IN A SILO
- 13. @wistia @uberflip@Wistia@Uberflip#uberwebinar TIE VIDEO TO OTHER CONTENT STRATEGIES My Company
- 14. @wistia @uberflip@Wistia@Uberflip#uberwebinar GOAL: NURTURE YOUR LIST WITH GREAT CONTENT
- 16. @wistia @uberflip@Wistia@Uberflip#uberwebinar GOAL: RECRUIT TALENTED PEOPLE
- 17. SO…WHAT VIDEOS SHOULD I MAKE?
- 18. THE SPECTRUM
- 19. Start
- 20. Short term, measurable ROI
- 21. Growing more comfortable with video
- 22. ROI = time saved + inbound traffic
- 23. Team is fully on board with video
- 24. Leveraging the emotional power of video
- 25. @wistia @uberflip@Wistia@Uberflip#uberwebinar Acknowledge direct ROI will be tough to measure
- 26. @wistia @uberflip@Wistia@Uberflip#uberwebinar CONVERSION VIDEOS Product videos Customer testimonials Highlight Reel
- 27. @wistia @uberflip@Wistia@Uberflip#uberwebinar TEACHING VIDEOS Customer support Learning portals FAQs Blog content
- 30. @wistia @uberflip@Wistia@Uberflip#uberwebinar BRANDING VIDEOS About us Hiring & company culture “Non-sequitur” videos
- 32. @wistia @uberflip@Wistia@Uberflip#uberwebinar GETTING STARTED WITH VIDEO PRODUCTION
- 33. @wistia @uberflip@Wistia@Uberflip#uberwebinar • Will I make the right video? • Can I do it without pro help? • Will the video look crappy? • Will I look or sound stupid? THE FEARS…
- 34. THE CONCEPT
- 35. THE SCRIPT
- 36. THE SETUP
- 37. USE THE CAMERA YOU ALREADY HAVE
- 38. $100 DIY LIGHTS
- 39. GET LOOSE!
- 40. @wistia @uberflip@Wistia@Uberflip#uberwebinar OTHER CONSIDERATIONS • In-house vs. outsourcing • Live-action vs. animated vs. screencast • Music • Bumper footage • CTAs
- 41. @wistia @uberflip@Wistia@Uberflip#uberwebinar QUESTION TIME! http://wistia.com/learning http://hub.uberflip.com Kristen Craft Director of Partnerships, Wistia @thecrafty Hana Abaza VP Marketing, Uberflip @hanaabaza
- 42. @wistia @uberflip@Wistia@Uberflip#uberwebinar http://wistia.com/trials/new/uberflip Try Wistia for Free Try Uberflip for Free http://get.uberflip.com/wistia