You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
Professional Sales Representative by Sahil Srivastava.pptx
Is Your Content Resonating? How to Build Connections With Content
1. @uberflip @Snap_App#uberwebinar
Lena Prickett
Senior Content Marketing
Manager, SnapApp
@lenagainstme
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
Is Your Content Resonating?
How to Build Connections
With Content
6. @uberflip @Snap_App#uberwebinar
Think of it Like a violin
§ Different strings create a resonating
frequency
§ Resonance in marketing works the
same way
§ Email, comments, and tweets spark
a reaction in your listener
19. @uberflip @Snap_App#uberwebinar
Write…a lot
Learn to communicate
“Empathy is difficult. It's a skill. But there are
ways to improve this skill – and eventually,
you'll get a bit better and write content that
resonates. That connects. That's so totally
real that readers actually feel it.”
– Andy Crestodina, Orbit Media
!
23. @uberflip @Snap_App#uberwebinar
What did we learn?
§ Resonance is critical
§ You need to know your audience
§ Look for sources where you can pull
audience information
§ Create remarkable, valuable content
your audience wants
Take it away Hana!
28. @uberflip @Snap_App#uberwebinar
“Great content is useful, inspired and
pathologically empathetic to the needs
of the people you’re trying to reach .”
!
—Ann Handley, CCO at Marketing Profs and author of Everybody Writes
WE NEED BETTER CONTENT, NOT MORE CONTENT
!
41. @uberflip @Snap_App#uberwebinar
Optimize the Content Experience
!
Micro
Optimize the individual piece of
content for your goals
Macro
Optimize overall experience
(where does your content live?)