If you’re already using HubSpot, then you know that Marketing Automation is an indispensable tool for executing on your inbound marketing strategy. But the majority of inbound marketers still feel that they’re not using the technology to its full potential. Uberflip's resident HubSpot expert, Francois Mathieu, reveals various hacks for getting better results out of your HubSpot software.

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MARKETING AUTOMATION HACKS:
Francois Mathieu
Marketing Programs Manager,
Uberflip
@francoismat
Hana Abaza
VP Marketing, Uberflip
@hanaabaza

2. @Uberflip#MAHacks
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar )

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Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar )

4. @Uberflip#MAHacks
How Uberflip & HubSpot Work Together
Stay Tuned For The Demo
CONVERT, CONNECT AND UNDERSTAND LEADS

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MEET THE EXPERT
Francois Mathieu
Uberflip
Street Cred:
• Startup marketer
• Marketing Programs Manager at Uberflip
• HubSpot certified
• Toronto HubSpot user group leader

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LET’S GET HACKING!

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Hack #1
The Smart Content “Secret Menu”

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Smart Content is a powerful feature
It allows you to personalize content by:
• Country
• Device type
• Referral source
• List membership
• Lifecycle stage

9. @Uberflip#MAHacks
Smart Content is a powerful feature
It allows you to personalize content by:
• Country
• Device type
• Referral source
• List membership
• Lifecycle stage

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Smart Content is a powerful feature
Leverage campaign parameters (query
strings) to personalize your landing page.

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Insert multiple campaigns in one email
yourwebsite.com?utm_campaign=0001
yourwebsite.com?utm_campaign=0002
yourwebsite.com?utm_campaign=0003
yourwebsite.com?utm_campaign=0004

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Redirect the visitor to the same URL
yourwebsite.com
↓
yourwebsite.com?utm_campaign=xyz

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Smart Content is a powerful feature
Leverage smart lists to segment based on:
• Has done X / has not done X
• Has know value / unknown value
• All available field values (X, Y, Z)
• Persona property
• A combination of various fields

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Hack #2
99 Ways to Trigger Workflows

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Hack #2
99 Ways to Trigger Workflows
Manual Workflows Ain't One

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Many Ways to Trigger Workflows

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• Hidden form fields
• Content consumption patterns & areas of interest
• Inactivity
More Ways to Trigger Workflows

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Hidden Form Fields

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Hidden Form Fields in Smart List

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• Hidden form fields
• Content consumption patterns & areas of interest
• Inactivity
Great Ways to Trigger Workflows

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Hack #3
HubSpot Score ²

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HubSpot Score Settings

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Create a new property for
engagement

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Create a new property for fit

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Create Smart Lists to Rank Fit and Engagement

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Create Workflows to Update Engagement Score

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Create Workflows to Update Fit Score

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Hack #4
What About Emails?

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• Keep it conversational!
• Segment, segment, segment.
• Exclusion lists are as important as send lists.
• Don’t take past results for granted…
What About Email?

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Keep it conversational!
Subject line: Before I forget

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• Keep it conversational!
• Segment, segment, segment.
• Exclusion lists are as important as send lists
• Don’t take past results for granted…
What About Email?

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RESOURCES
The Ultimate Marketing Automation Glossary
How To Clean Up Your Marketing Automation Database
9 Marketing Automation Hacks Powered by Zapier

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We put the ability to manage and leverage the
content experience in the marketer’s hands.
UBERFLIP PUTS MARKETERS IN CONTROL

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Connect your content:
To a beautiful, optimized front-end experience that is:
With built-in tools to:
RESPONSIV
E
DISCOVERABL
E
SOCIAL
CONVERT, CONNECT AND UNDERSTAND LEADS
ORGANIZED PERSONALIZE
D
HOW IT WORKS

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• Auto update
• Smart filters
• Scheduling
• Content score
• Uberflip metrics
• Marketing Automation
• Create CTAs
• Gate Content
• Marketing Automation
• Aggregate
• Curate
• Personalize
Manage
Content
Generate
Leads
Automate
Process
Deliver
Insights

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Resource Center Blog Upgrade Content Library Sales Enablement
UBERFLIP USE CASES

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Supercharge Your Content
• Sync Contacts
• Progressive Profiling
• Track Buyer Journey
• Trigger Campaigns
• Gate Premium Content
• Enhance Lead Scoring

41. @wistia @uberflip
THE UBERFLIP EXPERIENCE

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QUESTION TIME!
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
Francois Mathieu
Marketing Programs Manager, Uberflip
@francoismat