At Coherra, we discovered that asset management distribution is one of only a few areas in the financial industry that has not been digitized, democratized, and innovated, as way too many asset managers are reliant on analog investor relations communication methods.
Therefore, we are intelligently distributing curated financial video content from regulated asset managers to relevant investors (existing and potential).
In other words, we leverage machine learning and cutting-edge technology to secure that the investor is presented with relevant and engaging financial video content.
Hence, Coherra is the contemporary and visionary intermediary between regulated asset managers and investors!
On the back of our services, our 80+ partners are building their AUM and customer base, as well as increasing their brand awareness and investor engagement with relevant investor segments.
2. We are pioneers
Vision
•Changing the way the financial industry communicates – Coherra is the data
driven distributor of financial video content
•Pushing an industry reliant on physical meetings and endless reports towards
efficient and engaging digital video communication
•Meeting the demand already there - but rapidly accelerated by Covid-19
•Becoming the dominant holder of compliant financial video content
•Distributing the aggregated content to investors on a global scale
3. Millennials
75% of workforce by 2025
Influencers
Bigger than traditional media
New gen investors…
New habits… $15tn
In wealth transfer
Media
Prefers videos, podcasts,
& communities
Why Now?
5. Cathrine Woods,
CEO
AUM
$60B
“We cannot use just traditional
financial research resources
anymore. We have to use social
media. Reach into communities
and meet people we would never
meet in the traditional financial
world.”
Leading asset managers believe that the rules of the game
have changed. And it is time for a new approach…
6. 1. Definition 2. Promotion 3. Video 4. Distribution
• Your profile / product
• Your goals
• Target audience
• Language
• Interview format (recorded/live)
• Video promo
• Network promotion
• Invitation network effect
• Stage 1 lead generation
• Live webinar / recorded interview
or animation video
• Edited research video
• Business intelligence
• Lead generation
WE HELP YOU GET STARTED
• Content distribution
• Partner apps/websites/
platforms
• Coherra platform
COHERRA OFFERS PIONEERS A RANGE OF SOLUTIONS – AND WE ARE
WITH YOU EVERY STEP OF THE WAY!
7. Netdania App
( 600K users )
Mads Pedersen,
CEO
Netstation
( 100 financial companies )
Mads Pedersen - Jumping back into
Coherra video database
Investment research videos
E.g. Interview / webinar video
Upload
Push to partner
apps/websites/platforms
Mads Pedersen - Jumping back into
high yields
LET’S DISTRIBUTE YOUR CONTENT
Send video
links
VIDEO WIDGET
8. 80+
Funds paid for
our subscription
We already have a proven business model…
Mozaique Fund
Svelland Capital
10. Team
Soren Haestrup
Founder & CEO
Rasmus Groenning
Strategy
Business Development
Pedro Brigham
Latin America Sales
Philip Kopman
US Sales
Laura D’Angeli
Video Producer
Mogens Rye
Scandi Sales
Sales & Marketing
Kasper Hansen
Video / Filmmaker
Ulrik Søndergaard
Scandi Sales
Joe Benjamin
Growth Hacker
Jesper Grosen
Head of DACH
Michael Ha
UX / Product Design
Benjamin Ejlertsen
Machine Learning
Ole Rossing
CTO
Technology & Design
Šimon Bučko
Frontend Developer
