OLA CAB MARKETING STRATEGY

1. Type Private
Industry Technology
Founded 3 December 2010
Founder Bhavish Aggarwal
Headquarters Bangalore, Karnataka, India
Key people CEO Bhavish Aggarwal ; Ankit Bhati(CTO)
Services Taxi, vehicles for hire
Owner ANI Technologies Pvt Ltd
Number of employees 7000 (2015)
Slogan ChaloNiklo
Website https://www.olacabs.com/
INTRODUCTION

2. • Give heavy discounts
• Provide festival discount.
i.e. Festival marketing
• Do advertisement in big event
like ( IPL, worldcup)
• Provide referral code
• TV ADDS
• Newspaper ADDS
• Give OLA T-shirt
• Low price
• Youtube advertisement
• SEARCH ENGINE MARKETING
in google, yahoo, being
• Affiliate marketing
• Apps advertisement
• Organize big event
• Ola Cash
• Strong Social Media Optimization
• Email marketing
• Free Rides for New User
• To provide free stationary, books and
other apparatus for the top performing
students.
MARKETING STRATEGIES OF OLA

3. By 2014, the company has expanded to a network of more than 200,000
cars across 85 cities.
Ola was valued at $5 billion as of September 2015.
In October 2014, Company claimed to have 80 percent of the taxi
market share in India
Ola started more services such as Ola Cafe, Ola Store, Ola Shuttle, Ola
Money and Ola Corporate
SUCCESS OF OLA

4. INVESTOR OF OLA

5. OLA COLLABORATES

6. THANKS ALL OF YOU