Monotone profile final

1. MONOTONE
CREATIVE
CREDENTIAL
Update 2017

2. 2
Why Monotone Creative
CONTENTS
Who we are
What we can
Who we work with
Where we are
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3. WHO WEARE
What we can
Why Monotone Creative
Who we work with
Where we are
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4. Who we are
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We are a full-service creative agency
with expertise in branding consultancy,
marketing support, communications
and event activation. Since our
establishment in 2003, we have grown
by leaps and bounds.
Our creative and forward-thinking
team say NO to “good enough”. At
Monotone Creative, we believe that
there are no limitations to creativity
and we love to go the extra mile to
deliver the most strategic and cost-
effective solutions.

5. WHY
MONOTONE
CREATIVE
Who we are1
What we can
Who we work with
Where we are
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6. Why Monotone Creative
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Being a boutique agency, we keep our
company structure and process simple to save
our clients’ time and provide them more access
to senior executives working on your project.
We have a diversified team with different
background and expertise to propose not
only creative but strategic and cost- effective
solutions based on our research and
understanding of our clients’ target market.
We speak English, Japanese, Vietnamese.
We respect deadlines.
Our slogan, “simple and conscious”,
speaks for our motto. We try to keep
our creative works simple, but with
consciousness.

7. Why Monotone Creative
WHAT WECAN
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In every single service we provide, we want
to makesurethat it deliverstailoredsolutions
towards creativity, cost-effectiveness,
strategic planning and long-lasting impacts.
Check out what we can offer - the services
you are looking for and those you thought
you didn’t, until you meet us!
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Graphic design & Multimedia service
PR& Marketing communications
Event activation
Marketing research
Printing service
Photography
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GRAPHIC DESIGN &MULTIMEDIA SERVICE
Our creative design phylosophy aims at creating
visual solutions which are based on in-depth
research and analysis of target audience and clients’
goals as well as express the brand personality.
Our graphic design & multimedia service expertise
covers (but not limited to):
• Corporate identity design
• Packaging design
• Marketing collateral/POSM design
• Brand environment/retail design
• Website & microsite design
• Print advertisement
• Outdoor advertisement
• Digital advertisement
• Newsletter / e-newsletter
• Annual reports
• Presentation
• Corporate video
• TVC
• And more…
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BEAN SURVEY
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BÌNH TIÊN
MON SCHOOL
I-IVY

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CHAYLAP
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DESIGNPRINTING
JOLEN CONSULTING
PARADISECRUISE

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PR & MARKETING COMMUNICATIONS
We apply various tools to help our clients stay
connected with the public. Deliver the right
message. Maintain the positive image.
With expertise extanding from research, to
strategic planning, to creative ideation, and
then to execution, we make it our mission to
get our clients’ brand not only to
“Top-of-mind” of their target audience,
but to STAYthere.
Media relations
• Press conference
• Press briefing / Editorial briefing
• Exclusive coverage
Social media marketing
Our vision on social media and marketing
communications is not only about reaching
the big numbers, but to create the right
causes that engage target audience. In
other words, we create impacts and leave
nobody stay indifferent.
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PR & MARKETING COMMUNICATIONS
Copywriting & Contents development
• Slogan & tagline development
• Sales kit & marketing collateral (Brochure,
leaflet, sales script, presentations…)
• Website content
• Adverorials & press release
Internal relations / Employer branding
People are the heart of any business.Winning
the hearts and minds of your employees is
no easy feat and the communication with
these “inner customers” should not be
overlooked.
At Monotone Creative, we care for our clients’
working atmosphere, supporting in creating
and execution of team building programs,
reinforcing
developing
prospective
internal relationship as well as
the corporate image to appeal
employees. In other words, we
believe that employer branding is a crucial
aspect in HRM, to stay competitive in the war
for talents and to enhance staff retention.
CSR support
• Charity & community program development
• Sponsorship
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EVENT ACTIVATION
With a nice touch of creativity in
execution, our event activation team
can create events that breakthrough
the clutter and leverage brands, send
the message and leave lasting impacts
among target audience.
• Launching new product/service
• Workshop and conference
• Exhibition and fair
• Roadshow, experiential marketing events…
• Corporate sponsorship events (sports, music,arts…)
• Fair marketing and festival marketing events
• Holiday events for shopping malls and residential
properties
• Touring
• And more…
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LUXTRANS
Client:
Scale:GrandOpening ofthe firstluxurylimousine
transportation service in northern Vietnam
Venue: JW Marriott Hanoi (first lakeside outdoor
event at this venue)
Guests: VIPsand leaders from Ministry of Culture,
Sports & Tourism and top hospitality, tourism and
transportation service companies in Vietnam
Time: 01/2014
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LUXTRANS
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LUXTRANS
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Summary: PRcampaign, fundraising and graphic design
Participant: Professional &Amateur photographers
Time: Hanoi 01/2011
HILTON HANOI OPERAPHOTO HUNTCONTEST
Client: Hilton Hanoi Opera Hotel
J a nua r y - February
2 0 1 1
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DANCE4LIFE
Client: Dance4life
Summary: Conduct PRcampaign, fundraising, graphic
design and activate dance competitions to raise
awareness about HIV/AIDS
Participant: Secondary pupils
Time: 2008 - 2009
“DANCE4LIFE CẦN BẠN – CÙNG LÊN TIẾNG ĐỂ ĐẨY LÙI HIV/AIDS”
Ngân hàng Standard Chartered và Quỹ Dân số Thế
giới hân hạnh giới thiệu Cuộc thi sáng tác tranh ảnh
nghệ thuật lần đầu tiên được tổ chức trong khuôn
khổ dự án Nhảy múa vì Cuộc sống toàn cầu. Chúng
tôi CẦN bạn cùng góp sức. Hãy dùng tài năng của
bạn VẼ, CHỤP ẢNH hay THIẾT KẾ ĐỒ HỌA. Hãy
cùng LÊN TIẾNG để đẩy lùi đại dịch HIV/AIDS và
đoạt một trong 5 ĐIỆNTHOẠIDIĐỘNGNOKIA.
Nếu bạn ở độ tuổi từ 13 – 19 và quan tâm đến cuộc
thi, hãy liên hệ ngay với Văn phòng Đoàn Thanh niên
trườngmìnhđể đăng kí thamgia cuộc thi.
Hạn chótđăng kí:30tháng10năm2008
Để biết thêm thông tin, xin liên hệ:
Cô Nguyễn Ánh Nguyệt
World PopulationFoundation
Email:nguyet@wpfvn.org
Cuộcthi sángtáctranhảnhnghệthuậtdoStandardCharteredvàDance4Lifephátđộngnăm2008
CHÚNG TÔI CẦN BẠN! www.dance4lifevietnam.org/art-contest
MonotoneDesignIwww.monotone.com.vn
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31-LEGGED RACE
~ MOVING FORWARDTOGETHER
Client: LOTTE Xylitol (Japan)
Summary: 31 - legged Race (Vietnamese name:
30 nguoi 31chan) copyright by TV Asahi (Japan),
was organized on a national scale in Japan for
14 years, in Thailand for 10 years and has spread
to other countries such as Malaysia, the UK and
over 10 countries participated as guest (Korea,
China, Kenya, Cuba…)
In Vietnam: the tournament has been held in
the past 3 years (from 2012) in two major
cities, Hanoi and Ho Chi Minh City, with the
particapation of more than 6,000 students from
over 100 secondary schools
The program was broadcast on VTV3
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31-LEGGED RACE
~ MOVING FORWARDTOGETHER
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SIDEACTIVITIES: DENTALCHECK
& DENTAL HEALTHCARE EDUCATION
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ECOPARKMID-AUTUMNFESTIVAL
Client:
The festival attracted more than 3000 visitors
participating in activities such as: traditional
mid-autumn lantern show, folk games, outdoor
activities, singing contest...
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ECOPARKMID-AUTUMNFESTIVAL
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IPH CHRISTMAS FAIR
Client:
Scale: a Christmas Fair with European style was
held for 2 days with over 5000 visitors
Hightlights: ArtificialSnowingShow&Christmas
musical show
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IPH CHRISTMAS FAIR
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SPLENDORA
Client:
Scale: approximately 500 people (Splendora
citizens)
Hightlights: All day Christmas festival with
different interesting activities for families such
as quilling & origami lesson, asian traditional
culinary, balloon twisting, children playground
from craft boxes...
A 2-hour night event with Vietnamese &
international songs, dances, pantomime,
movie quiz...
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SPLENDORA
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GAMUDA LAND VIETNAM
Client:
Scale: approximately 200 protential customers
Hightlights:
- A simple elegant 4-hour event with decoration
& logistics preparation within 5 days.
- Entertainment: Acoustic band, Tò He &
Calligraphy artists
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GAMUDA LAND VIETNAM
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GALILEO VIETNAM
Client:
Scale: Approximately 60 people (from travel
agency & flight booking agents)
Hightlights: 3-hour product launching program
within conference room with fun warm-up activity
Lunch in restaurant and guests were randomly
divided into 4 teams for team building
3-hour team building activities including
different interesting activities requires logical
thinking, teamwork, skills and physical ability
and also competitive spirit
Result: All guests were happy to join and
complete each and every activity and remember
names of their team building teammates
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MARKETING RESEARCH
Understanding your consumers,
competitors and products/services
is the starting point for a sustainable
development. Our research and
strategic planning team will help you
to gain insights into your customers’
behaviour and preference, and
determine the effective strategies.
Marketing research service
• Competitive analysis
• Target market analysis
• Location analysis
• Market trend analysis
• Brand equity research
Methodology
• Qualitative research:focus groups, in-depth interviews
• Quantitative research: surveys and questionnaires
• Experimental techniques
• Desk research
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PRINTING SERVICE
By choosing our printing service, you receive
the added value from our production team
of more than 10 years of experiece. That
means we save you time and reduce your
stress by guiding you through the process
of material selection, colour proofing, and
printing solution.
Moreover, our strong partnership with
printing material suppliers and printing
houses will ensure you receive the best
printing products in town.
At Monotone Creative, our full service
capability allows us to receive your brief and
develop ideas from the very first step when
it is still a blank sheet of paper until the final
products are delivered to you and then to
your target customers.
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PHOTOGRAPHY
They say a picture is worth a thousand words.
We let our photography artworks speak for
ouselves.
• Food & Beverage photoraphy
• Product photography
• Event photography
• Profile photography
• Architectural & Interior design photography
• Landscape photography
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3 Food & Beverage photoraphy
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3 Product photography
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3 Profile photography
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3 Event photography
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3 Landscape photography
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3 Landscape photography
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3 Architectural & Interior design photography
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3 Architectural & Interior design photography
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65. Why Monotone Creative
What we can
WHO WE
WORK WITH
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Where we are5

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Tourist Agencies
Real estate
residential
properties
Construction &
manufacturing
Education
&Training
Media &
Technology
Fashion,
healthcare
& lifestyle
Corporation &
consultancy
Hotels, Resorts,
Restaurants
Food &
Beverage
Décor &
Architecture
NGOs/NPOs &
Governmental
organizations
Finance &
Banking
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Tourist Agencies
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Food &
Beverage
Décor &
ArchitectureHotels, Resorts, Restaurants
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Finance &
Banking
Real estate,
residential,
properties
NGOs/NPOs &
Governmental organizations
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Education &TrainingConstruction &manufacturing
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Media &Technology
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Fashion, healthcare &lifestyle Corporation &consultancy
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What we can
Who we work with
Who we are1
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WHERE WE ARE