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Business and Technology Advice from the World's Top Executives
• Prioritize the projects that enhance value.
• You cannot deal with modern problems using antiquated systems.
• Creativity needs to come from everywhere, not just the C-level.
• Stay focused on what moves the needle.

RAMON BAEZ
@RamonfBaez | HEWLETT-PACKARD

SENIOR VP & CIO
• Seek not to influence, but to be influenced.
• It‟s not about where the budget sits, but where the conversation starts.
• Marketing influence is market strategy built from the influence of others.
• As marketing fuels up, so does IT and everyone ends up at the same table.

JOHN TASCHEK
@jtaschek | SALESFORCE.COM

VP OF STRATEGY
• Don‟t chase shadow IT, chase innovation.
• Technology is ubiquitous.
• Embrace social media as a means of doing business.
• Work at the speed of your customers, not the speed of your processes.

ANDI KARABOUTIS
@AndiCIOatDell | DELL

VP & GLOBAL CIO
• There are no IT projects, only business projects.
• Business executives should have higher expectations of IT.
• CIOs can use social channels to stay current and well informed.
• Connect to new sources and influential people.

KIM STEVENSON
@Kimsstevenson | INTEL

CIO
• IT must develop a deeper understanding of the business through
collaboration.
• In order to move forward, you must abandon the past.

• CIOs must cultivate a culture of agility and customer service.

FRANK MODRUSON
@Accenture | ACCENTURE

CIO
• Position is what angle you want to take. Message is how you deliver
that single position to the audience you want to reach.

• When can we be digital first, when can we be digital only and when
do we need to be digital to be on top?
• If you focus on what your end customers want everything else takes
care of itself.

JONATHAN BECHER
@jbecher | SAP

CMO
• It‟s all about the outcome, not who has authority.

• Good people trump bad organizational structure every time.
• Spend your time on outcomes.

MIKE CAPONE
@MikeCaponeADP | ADP

CIO
• IT must enable people who come to work to make a
difference and to have an opportunity to contribute.
• Rapid delivery of quality services bolster strong business
partnerships.
• CIO is a choreographer or a conductor of an orchestra,
bringing various services together to co-create value.

CASEY COLEMAN
@caseycoleman | General Services Administration

CIO
• The foundation of crowdsourcing is built on trust. Trust the crowd.
• Social amplifies voices and choices.
• CIOs must empower CMOs to focus outwardly.
• Luck favors the people who are willing to grind it out.

GUY KAWASAKI
@GuyKawasaki | ALLTOP

FOUNDER
• CIO owns the platforms to deliver Big Data, but the CMO owns the
results of Big Data.
• The source of influence is becoming the source of education – be the
source of influence.
• The market is moving in the direction of ad-hoc decision support –
CMO and CIO must collaborate to deliver value.

MIKE FAUSCETTE
@mfauscette | IDC

GROUP VP
• The last decade of the enterprise was defined by mass collaboration, the next
decade will be defined by mass integration.
• IT should be the information enabler.
• If you're not the simplest solution, you're the target of one.
• History repeats itself in the technology industry. Pay attention to where
customers are going.

AARON LEVIE
@levie | BOX

CO-FOUNDER & CEO
• Continuously add value to a customer‟s experience.

• Don‟t forget the importance of face-to-face interactions.
• Deliver integrated campaigns for a multi-touch world.

CHIP COYLE
@Infor | INFOR

CMO
• Social media cuts through organizational hierarchy.
• Technology is bigger than IT.
• Ideas do not become reality without CMO and CIO collaboration.

MARK P. McDONALD
@markpmcdonald | GARTNER

GROUP VP
• Know your customers.

• IT infrastructure is a business asset.
• Big Data rewards customer engagement.

FRED KIRSCH
@Fred_Kirsch | KRAFT SPORTS PRODUCTIONS

VP OF CONTENT
• Great culture attracts great employees.
• Answer customers‟ questions before they ask.
• Content can be the magnet that pulls new customers in.

BRIAN HALLIGAN
@bhalligan | HUBSPOT

CEO
• Maintain a winning attitude.
• Cultivate a culture of teamwork across all departments.
• Adore what you do. Passion drives excellence.

JAY WESSEL
@celtics | BOSTON CELTICS

CIO
• You can't default to "yes" or "no," you need to be strategic
in your decisions.
• Take care of the basics, then take care of the parts that
help the business.
• Theories are no match for field experience.

BEN HAINES
@bhaines0 | PABST BREWING CO.

CIO
• Know what your customer wants and deliver it.
• Build upon social interactions.
• Learn to read between the lines of data analytics.

LAUREN BROUSELL
@LBrousell | CIO MAGAZINE

STAFF WRITER
• Don‟t speak at people, engage with them.
• People want to know you‟re listening.
• Customers are your best influencers. Choose your
influencers wisely.

STEVE GILLMOR
@stevegillmor | SALESFORCE.COM

HEAD OF TECH MEDIA STRATEGY
• CIO is an internal coach, bringing innovation and ideas to the
business, orchestrating the use of various technologies.
• Promote an open and adoptive culture.
• The relationship between the CIO and CMO is key to digital business
transformation.

ANDREW WILSON
@Accenture | ACCENTURE

CIO
• The centerpiece of your world is your customers.
• Encourage your customers to engage their networks on your
behalf.
• Communities extend the shelf life of social interactions.

WENDY LEA
@WendySLea | GET SATISFACTION

CEO
• Convince your colleagues that working together will yield stronger
systems.

• IT no longer has the option to say, „It is what it is.‟
• If you‟re given a shot, take it.

MARC TOUITOU
@SFCityCIO | CITY OF SAN FRANCISCO

CIO
• Put the right people in the right place doing the right things.
• Nobody wins on their own. You need a great team behind you.
• When collaborating, find people with the right skills.

SHAWN PRICE
@ShawnPrice1000 | SUCCESSFACTORS

PRESIDENT
• Leaders know how to put together the right teams.
• Success depends on best use of individual talent to support
the team.
• An assist is as important, if not more, than scoring.

JO JO WHITE
@celtics | BOSTON CELTICS

FORMER NBA PLAYER
• Business model innovation is just as important as technology
innovation.
• Solve customers‟ problems, not yours.
• Social media marketing must be handled in-house.

EVANGELOS SIMOUDIS
@esimoudis | TRIDENT CAPITAL

SR. MANAGING DIRECTOR
• Digital Business Transformation is hard because humans are involved.
• Innovation and technology are important in any business strategy discussion.
• The CIO must ensure that the technology supports the brand‟s mission.
• Build trust in your brand.

RAY WANG
@rwang0 | CONSTELLATION RESEARCH INC.

FOUNDER
• Be open to innovation.
• Social accelerates contribution.
• Default to the cloud.
• To better the customer experience, you must fully understand it.

JOANNA YOUNG
@unhcio | UNIVERSITY OF NEW HAMPSHIRE

CIO
• Mobile-first is expected.
• Use social media as your personal learning network.
• You cannot stay relevant with a command-and-control mindset.
Collaborate to co-create value.

PHIL KOMARNY
@PhilKomarny | SETON HILL UNIVERSITY

VP IT & CIO
• Culture eats strategy.
• Mobile first, social always.
• To stay relevant, be part of the conversation.

STEPHEN DIFILIPO
@S_dF | CECIL COLLEGE

VP & CIO
• It all comes down to culture and purpose.
• We are in the age of advocacy.
• Skills can be taught, passion can‟t.
• Engage your brand advocates.

EKATERINA WALTER
@Ekaterina | BRANDERATI

CO-FOUNDER & CMO
• Marketing has become fragmented, empower advocates.
• Influence is not scientific, its talking to people.
• If you have to tell someone you are influential, you are not.

ANDREW GRILL
@AndrewGrill | IBM

GLOBAL PARTNER, SOCIAL BUSINESS
• Social media enhances communication effectiveness.
• IT needs to be accessible.
• React fast and move priorities to meet customers‟ demands.

KELLY WALSH
@EmergingEdTech | THE COLLEGE OF WESTCHESTER

CIO
• Smart companies don't focus on technology, they focus on positive
outcomes.
• Companies must strive to be “customer focused.”
• Listening is the prequel to action.
• People partner with companies that share their values.

PAUL GREENBERG
@pgreenbe | THE 56 GROUP

PRESIDENT
• Experiment. Learn. Apply. Iterate.
• Just like any organization, IT has to prove why they exist.
• Control is both an illusion and a delusion. Control is for beginners.
• Innovation is taking stuff that exists and putting it together differently.

DEB MILLS-SCOFIELD
@dscofield | MILLS-SCOFIELD, LLC

OWNER
• If you want to be influential you need to add value.

• Be great at communicating your story and be useful to others.
• Influence > popularity.

FLEMMING MADSEN
@FlemmingMa | ONALYTICA

FOUNDER
• Good Communication is about mutuality. It‟s not about me, it‟s not
about you.
• Leave your ego at home.
• Our goal is to make someone feel heard and understood.
• Don‟t tell people what to do. Engage them.

KARE ANDERSON
@KareAnderson | SAY IT BETTER

AUTHOR & SPEAKER
• Be interesting. This can‟t be automated or bought.
• Content should be a conversation starter.
• Useful data, not the free stuff, has earned social capital.

MARSHALL KIRKPATRICK
@marshallk | LITTLE BIRD

CEO
• We all have to look at government in a different way.
• The rip and replace approach of introducing innovation can be
catastrophic for government.
• We are trying to make an intimate connection with the citizens of the
nation by harnessing social and mobile.

KRISTIN D. RUSSELL
@KristinDRussell | COLORADO

CIO
• Knowing who to ask can be as important as knowing what to ask.
• Learn how to leverage customers to sell more product.
• Companies can‟t control how a product is used.
• You can‟t manage customer experience.

ESTEBAN KOLSKY
@ekolsky | THINKJAR

FOUNDER & PRINCIPAL
• If you are the only one talking, what are you going to learn?
• People do business with people, not logos.
• Businesses need the right tools to adapt in real time.

MARK FIDELMAN
@markfidelman | EVOLVE! INC.

CEO
• The risk of not doing social is actually much bigger than the risk of doing it.
• The Chief Digital Officer is becoming the next generation CIO.
• Social media is bigger deal than the printing press was.
• Social allows business to be faster than ever.

DION HINCHCLIFFE
@dhinchcliffe | DACHIS GROUP

CHIEF STRATEGY OFFICER
• Executives must develop data analytical competencies.
• Inspiration in the enterprise comes from the customer.
• Know what the consumer needs and deliver it.

NENSHAD BARDOLIWALLA
@nenshad | PAXATA

CO-FOUNDER & VP OF PRODUCTS
• 90% of our behaviors are driven by our subconscious brain and
only 10% of decisions are made by intellect.
• We all crave safety, belonging and mattering.
• Instead of telling people what to do, ask questions in a tone that is
curious and fascinated.

CHRISTINE COMAFORD
@Comaford | CC ASSOCIATES

AUTHOR & STRATEGY CONSULTANT
• CMOs sit at the intersection of creativity and strategy.
• Make Big Data work for you.
• Engagement trumps consumption.

STEVE MANN
@stevemann | LEXISNEXIS

CMO
• The best people won‟t work for companies that aren‟t social.
• CMOs must take advantage of the analytic opportunities of big data, or
they will drown in it.
• Cultivate multiple skillsets to understand the big picture.

NAOMI BLOOM
@InFullBloomUS | BLOOM & WALLACE

MANAGING PARTNER
• The passion for work is what separates good CIOs from great
ones.

• CIOs must embrace IT Consumerization.
• Transformative CIOs serve as true business executives.
• Digital transcends social media.

MICHAEL KRIGSMAN
@mkrigsman | ASURET, INC.

CEO
• If you are not helpful, you are not influential.
• Your brand is what people say about you when you‟re not in the room.
The web is the room and it‟s social.
• Modern CMO: storyteller, scientist, artist, customer advocate,
technologist, designer, experience architect.
• Culture is what happens when the manager leaves the room.
Empower your employees to delight customers.

VALA AFSHAR
@ValaAfshar | EXTREME NETWORKS

CMO
CXO-Talk.com
Twitter.com/ValaAfshar
HuffingtonPost.com/Vala-Afshar
Special thanks: @mkrigsman, @JimMacLeod, @WillCarl5000, @Cam_Marchand, @carey_mercier

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Business and Technology Advice from the World's Top Executives

  • 2. • Prioritize the projects that enhance value. • You cannot deal with modern problems using antiquated systems. • Creativity needs to come from everywhere, not just the C-level. • Stay focused on what moves the needle. RAMON BAEZ @RamonfBaez | HEWLETT-PACKARD SENIOR VP & CIO
  • 3. • Seek not to influence, but to be influenced. • It‟s not about where the budget sits, but where the conversation starts. • Marketing influence is market strategy built from the influence of others. • As marketing fuels up, so does IT and everyone ends up at the same table. JOHN TASCHEK @jtaschek | SALESFORCE.COM VP OF STRATEGY
  • 4. • Don‟t chase shadow IT, chase innovation. • Technology is ubiquitous. • Embrace social media as a means of doing business. • Work at the speed of your customers, not the speed of your processes. ANDI KARABOUTIS @AndiCIOatDell | DELL VP & GLOBAL CIO
  • 5. • There are no IT projects, only business projects. • Business executives should have higher expectations of IT. • CIOs can use social channels to stay current and well informed. • Connect to new sources and influential people. KIM STEVENSON @Kimsstevenson | INTEL CIO
  • 6. • IT must develop a deeper understanding of the business through collaboration. • In order to move forward, you must abandon the past. • CIOs must cultivate a culture of agility and customer service. FRANK MODRUSON @Accenture | ACCENTURE CIO
  • 7. • Position is what angle you want to take. Message is how you deliver that single position to the audience you want to reach. • When can we be digital first, when can we be digital only and when do we need to be digital to be on top? • If you focus on what your end customers want everything else takes care of itself. JONATHAN BECHER @jbecher | SAP CMO
  • 8. • It‟s all about the outcome, not who has authority. • Good people trump bad organizational structure every time. • Spend your time on outcomes. MIKE CAPONE @MikeCaponeADP | ADP CIO
  • 9. • IT must enable people who come to work to make a difference and to have an opportunity to contribute. • Rapid delivery of quality services bolster strong business partnerships. • CIO is a choreographer or a conductor of an orchestra, bringing various services together to co-create value. CASEY COLEMAN @caseycoleman | General Services Administration CIO
  • 10. • The foundation of crowdsourcing is built on trust. Trust the crowd. • Social amplifies voices and choices. • CIOs must empower CMOs to focus outwardly. • Luck favors the people who are willing to grind it out. GUY KAWASAKI @GuyKawasaki | ALLTOP FOUNDER
  • 11. • CIO owns the platforms to deliver Big Data, but the CMO owns the results of Big Data. • The source of influence is becoming the source of education – be the source of influence. • The market is moving in the direction of ad-hoc decision support – CMO and CIO must collaborate to deliver value. MIKE FAUSCETTE @mfauscette | IDC GROUP VP
  • 12. • The last decade of the enterprise was defined by mass collaboration, the next decade will be defined by mass integration. • IT should be the information enabler. • If you're not the simplest solution, you're the target of one. • History repeats itself in the technology industry. Pay attention to where customers are going. AARON LEVIE @levie | BOX CO-FOUNDER & CEO
  • 13. • Continuously add value to a customer‟s experience. • Don‟t forget the importance of face-to-face interactions. • Deliver integrated campaigns for a multi-touch world. CHIP COYLE @Infor | INFOR CMO
  • 14. • Social media cuts through organizational hierarchy. • Technology is bigger than IT. • Ideas do not become reality without CMO and CIO collaboration. MARK P. McDONALD @markpmcdonald | GARTNER GROUP VP
  • 15. • Know your customers. • IT infrastructure is a business asset. • Big Data rewards customer engagement. FRED KIRSCH @Fred_Kirsch | KRAFT SPORTS PRODUCTIONS VP OF CONTENT
  • 16. • Great culture attracts great employees. • Answer customers‟ questions before they ask. • Content can be the magnet that pulls new customers in. BRIAN HALLIGAN @bhalligan | HUBSPOT CEO
  • 17. • Maintain a winning attitude. • Cultivate a culture of teamwork across all departments. • Adore what you do. Passion drives excellence. JAY WESSEL @celtics | BOSTON CELTICS CIO
  • 18. • You can't default to "yes" or "no," you need to be strategic in your decisions. • Take care of the basics, then take care of the parts that help the business. • Theories are no match for field experience. BEN HAINES @bhaines0 | PABST BREWING CO. CIO
  • 19. • Know what your customer wants and deliver it. • Build upon social interactions. • Learn to read between the lines of data analytics. LAUREN BROUSELL @LBrousell | CIO MAGAZINE STAFF WRITER
  • 20. • Don‟t speak at people, engage with them. • People want to know you‟re listening. • Customers are your best influencers. Choose your influencers wisely. STEVE GILLMOR @stevegillmor | SALESFORCE.COM HEAD OF TECH MEDIA STRATEGY
  • 21. • CIO is an internal coach, bringing innovation and ideas to the business, orchestrating the use of various technologies. • Promote an open and adoptive culture. • The relationship between the CIO and CMO is key to digital business transformation. ANDREW WILSON @Accenture | ACCENTURE CIO
  • 22. • The centerpiece of your world is your customers. • Encourage your customers to engage their networks on your behalf. • Communities extend the shelf life of social interactions. WENDY LEA @WendySLea | GET SATISFACTION CEO
  • 23. • Convince your colleagues that working together will yield stronger systems. • IT no longer has the option to say, „It is what it is.‟ • If you‟re given a shot, take it. MARC TOUITOU @SFCityCIO | CITY OF SAN FRANCISCO CIO
  • 24. • Put the right people in the right place doing the right things. • Nobody wins on their own. You need a great team behind you. • When collaborating, find people with the right skills. SHAWN PRICE @ShawnPrice1000 | SUCCESSFACTORS PRESIDENT
  • 25. • Leaders know how to put together the right teams. • Success depends on best use of individual talent to support the team. • An assist is as important, if not more, than scoring. JO JO WHITE @celtics | BOSTON CELTICS FORMER NBA PLAYER
  • 26. • Business model innovation is just as important as technology innovation. • Solve customers‟ problems, not yours. • Social media marketing must be handled in-house. EVANGELOS SIMOUDIS @esimoudis | TRIDENT CAPITAL SR. MANAGING DIRECTOR
  • 27. • Digital Business Transformation is hard because humans are involved. • Innovation and technology are important in any business strategy discussion. • The CIO must ensure that the technology supports the brand‟s mission. • Build trust in your brand. RAY WANG @rwang0 | CONSTELLATION RESEARCH INC. FOUNDER
  • 28. • Be open to innovation. • Social accelerates contribution. • Default to the cloud. • To better the customer experience, you must fully understand it. JOANNA YOUNG @unhcio | UNIVERSITY OF NEW HAMPSHIRE CIO
  • 29. • Mobile-first is expected. • Use social media as your personal learning network. • You cannot stay relevant with a command-and-control mindset. Collaborate to co-create value. PHIL KOMARNY @PhilKomarny | SETON HILL UNIVERSITY VP IT & CIO
  • 30. • Culture eats strategy. • Mobile first, social always. • To stay relevant, be part of the conversation. STEPHEN DIFILIPO @S_dF | CECIL COLLEGE VP & CIO
  • 31. • It all comes down to culture and purpose. • We are in the age of advocacy. • Skills can be taught, passion can‟t. • Engage your brand advocates. EKATERINA WALTER @Ekaterina | BRANDERATI CO-FOUNDER & CMO
  • 32. • Marketing has become fragmented, empower advocates. • Influence is not scientific, its talking to people. • If you have to tell someone you are influential, you are not. ANDREW GRILL @AndrewGrill | IBM GLOBAL PARTNER, SOCIAL BUSINESS
  • 33. • Social media enhances communication effectiveness. • IT needs to be accessible. • React fast and move priorities to meet customers‟ demands. KELLY WALSH @EmergingEdTech | THE COLLEGE OF WESTCHESTER CIO
  • 34. • Smart companies don't focus on technology, they focus on positive outcomes. • Companies must strive to be “customer focused.” • Listening is the prequel to action. • People partner with companies that share their values. PAUL GREENBERG @pgreenbe | THE 56 GROUP PRESIDENT
  • 35. • Experiment. Learn. Apply. Iterate. • Just like any organization, IT has to prove why they exist. • Control is both an illusion and a delusion. Control is for beginners. • Innovation is taking stuff that exists and putting it together differently. DEB MILLS-SCOFIELD @dscofield | MILLS-SCOFIELD, LLC OWNER
  • 36. • If you want to be influential you need to add value. • Be great at communicating your story and be useful to others. • Influence > popularity. FLEMMING MADSEN @FlemmingMa | ONALYTICA FOUNDER
  • 37. • Good Communication is about mutuality. It‟s not about me, it‟s not about you. • Leave your ego at home. • Our goal is to make someone feel heard and understood. • Don‟t tell people what to do. Engage them. KARE ANDERSON @KareAnderson | SAY IT BETTER AUTHOR & SPEAKER
  • 38. • Be interesting. This can‟t be automated or bought. • Content should be a conversation starter. • Useful data, not the free stuff, has earned social capital. MARSHALL KIRKPATRICK @marshallk | LITTLE BIRD CEO
  • 39. • We all have to look at government in a different way. • The rip and replace approach of introducing innovation can be catastrophic for government. • We are trying to make an intimate connection with the citizens of the nation by harnessing social and mobile. KRISTIN D. RUSSELL @KristinDRussell | COLORADO CIO
  • 40. • Knowing who to ask can be as important as knowing what to ask. • Learn how to leverage customers to sell more product. • Companies can‟t control how a product is used. • You can‟t manage customer experience. ESTEBAN KOLSKY @ekolsky | THINKJAR FOUNDER & PRINCIPAL
  • 41. • If you are the only one talking, what are you going to learn? • People do business with people, not logos. • Businesses need the right tools to adapt in real time. MARK FIDELMAN @markfidelman | EVOLVE! INC. CEO
  • 42. • The risk of not doing social is actually much bigger than the risk of doing it. • The Chief Digital Officer is becoming the next generation CIO. • Social media is bigger deal than the printing press was. • Social allows business to be faster than ever. DION HINCHCLIFFE @dhinchcliffe | DACHIS GROUP CHIEF STRATEGY OFFICER
  • 43. • Executives must develop data analytical competencies. • Inspiration in the enterprise comes from the customer. • Know what the consumer needs and deliver it. NENSHAD BARDOLIWALLA @nenshad | PAXATA CO-FOUNDER & VP OF PRODUCTS
  • 44. • 90% of our behaviors are driven by our subconscious brain and only 10% of decisions are made by intellect. • We all crave safety, belonging and mattering. • Instead of telling people what to do, ask questions in a tone that is curious and fascinated. CHRISTINE COMAFORD @Comaford | CC ASSOCIATES AUTHOR & STRATEGY CONSULTANT
  • 45. • CMOs sit at the intersection of creativity and strategy. • Make Big Data work for you. • Engagement trumps consumption. STEVE MANN @stevemann | LEXISNEXIS CMO
  • 46. • The best people won‟t work for companies that aren‟t social. • CMOs must take advantage of the analytic opportunities of big data, or they will drown in it. • Cultivate multiple skillsets to understand the big picture. NAOMI BLOOM @InFullBloomUS | BLOOM & WALLACE MANAGING PARTNER
  • 47. • The passion for work is what separates good CIOs from great ones. • CIOs must embrace IT Consumerization. • Transformative CIOs serve as true business executives. • Digital transcends social media. MICHAEL KRIGSMAN @mkrigsman | ASURET, INC. CEO
  • 48. • If you are not helpful, you are not influential. • Your brand is what people say about you when you‟re not in the room. The web is the room and it‟s social. • Modern CMO: storyteller, scientist, artist, customer advocate, technologist, designer, experience architect. • Culture is what happens when the manager leaves the room. Empower your employees to delight customers. VALA AFSHAR @ValaAfshar | EXTREME NETWORKS CMO