100 Must Follow on Twitter – 2014

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Vala Afshar

The ultimate list of Business, Leadership and Tech Twitter accounts to follow in 2014.

Social Media Technology Business

Thanks to @carey_mercier, @Gus_Carlson, @Cam_Marchand and @JimMacLeod

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Colleges and universities face economic, technological, and market forces that challenge the traditional ways of recruiting students, raising money, delivering services, and insuring student success. Rapid growth in BYOD, apps, online education, and an explosion of new competitors, such as MOOCs are adding to the pressure. At the same time, marketing has become data intensive and technology driven. Gartner points to the CMO as the champion of the technology budget in the near future. CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. The current period of transition creates opportunities for institutions that learn to embrace change and form a collaborative relationship between the CIO and CMO. by Vala Afshar, Chief Marketing Officer, Extreme Networks

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As marketing is getting more and more complex, data intensive and technology driven, it is important for CIOs to understand the new marketing era we live in. The pressure for CIOs to earn a seat at the strategic table was greatly enhanced by Gartner's report in 2012 that pointed to the CMO as the champion of the technology budget in the near future. Specifically, CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. A collaborative relationship between the CIO and CMO is a must in today's evolving IT landscape, as they drive towards ensuring a customer-driven approach that benefits the entire business.

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