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Footer / document number goes here
Gamify
But Use Your Powers for Good Not Evil
Valary Oleinik
http://about.me/valary
“Gamification is
using game-
based mechanics,
aesthetics and
game thinking to
engage people,
motivate action,
promote
learning, and
solve problems.”
http://karlkapp.com/books/
http://meetingchange.wordpress.com/2013/01/23/gamification-framework-for-meetings/
“If a business can
identify the
goals it shares
with its audience
or provides its
audience with
goals that are
meaningful to
them….”
http://www.gartner.com/it/products/research/media_products/gamify/index.jsp
Nike+ FuelBand
launches in 2012
Within 2 years, over 400 billion
points earned; equivalent of
44 million marathons
“When money is
used as an
external reward
… the subjects
lose intrinsic
interest … can
reduce a person’s
longer-term
motivation….”
http://www.danpink.com/books/drive
Like caffeine, extrinsic wears off
Autonomy
Purpose
Mastery
Motivated, Productive and Happy
Connected
http://www.bunchball.com/resources
LinkedIn Is Gamified?
gamification.co
http://www.gamification.co/
Peer Appreciation Game from DueProps
https://dueprops.com/
Play to learn … and have fun
X
Microsoft Word Training
2
O
X
X
Phone Training
O
X
X
O
X
LMS Training
Search events
Launch modules
Register for class
Access knowledge bank
View transcript
O
X
X
O
XO
X
Customer Service Training
Exploring Our
Customer Service
Universe
Exploring Our Customer Service Universe:
Moving Beyond Expectations
Collaborative
Intrinsic
Multiplayer
Campaign
Emergent
Player Engagement Model
Competitive
Extrinsic
Solitary
Endless
Scripted
Discussion Posts
Completed Activities
Make My Day emails
Leaderboard
Sponsor Progress Page
Weil, Gotshal & Manges LLP
5 Takeaways
■ Know your goals
■ Know your audience
■ Add value not work
■ Start small
■ Have fun
Weil, Gotshal & Manges LLP Footer / document number goes here
So What Do You Think?

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