2. Why best UX Practices for
Mobile
Billion Mobile Users
Worldwide
4.43 Bn
Mobile App
Created in past 3 years
3 Lakh 6.2
Exabytes
Global Mobile
Data Usage Per Month
3. Single Screen, Single Task
• It’s all about making learning easier for the user, too
many call to action confuses a person and add cognitive
load to their minds. It’s better to have single task
assigned to the user at one screen.
• For example, The latest revamp of Uber App explicitly
shows only one action “where to” as the first action user
needs to perform here is “Booking a Cab”, relevant and
only one CTA on one screen.
4. Navigation is Simplified
• The most prior rule of developing an app is
to make it user friendly. Mobile navigation
must be discoverable, accessible, and take
little screen space.
• For example, Tab bars and navigation
bars are well suited for apps with relatively
few navigation options. Some examples of
such apps are given on the next page.
6. One Hand Usage
• “Keep up and adapt your design towards bigger screens”
• With the release of the iPhone X it’s become clear that screen sizes are going to keep expanding.
7. • These are three basic ways of are holding phones:
• 85% of observed users working with their phones using one hand.
8. • Below are some heat maps showing sorts of thumb zones applied to every iPhone display size
since 2007 according to the observation by Scott Hurff. You can see that the bigger the display
is, the less easily-accessible zone is.
9. • It’s important adapt designs to improve the user experience. Try to make sure that your app can be
easily be used on a large screen (such as iPhone 6 or 7 or X) with one hand. Place navigation
options within the thumb’s reach.
10. Use Push Notifications Wisely
• Annoying push notifications accounts for 71% of
respondents uninstalling your application.
• Mobile is all about making every message count.
Don’t send notifications “just for engaging
them”. Send them only if you think they
are valuable to the user.
• Best way to make your messages visible is to
diversify your messaging and make them work
together in perfect harmony.
11. Progressive Disclosure
• Some applications are complex and
have a lot of actions or information in it.
To make the user experience easier for
user, progressive disclosure is used
to make only necessary actions
visible when user needs it.
• It helps reduce cognitive load and
improve comprehension of the interface.
12. In-app Gestures with Animation
• iPhone X bought no physical Home
button which leads to the fact that even
the most basic interactions with a device
are gesture-based now. It’s important
to pay more attention to gestures now.
• In the attempt to solve those problems,
More focus will be given on motion
design and micro-interactions.
13. • To make it clear what
interactions are available
(animated hints)
Why animations are Used?
• To clarify spatial
relationships between UI
elements (animated
transitions)
• To provide feedback on the
interaction
14. Full-Screen Experiences
• With the release of Samsung Galaxy S8
and iPhone X, frameless design became
a trend, more screens space available
for users and they expect to have full-
screen experiences.
• Not only the fact that your app should
provide full-screen experience is
important but also the quality of
images, they should not pixelate.
15. Mimic Emotions In UI Feedback
• We, as humans establish an emotional
connection with the apps we use.
• With advancement in user experience,
users expect some human like
feedback when we use these apps.
• Even though we know that the products
aren’t humans and can’t feel emotions,
we want to believe that they can.
16. Adapting Video For Portrait
Orientation
• 94% of the time mobile phones are used in portrait orientation. This means that all content
(including video) should be adapted for this orientation.
INSTAGRAM TV
17. Biometrical Authorisation
• We have already started bypassing the
traditional logins with biometric
authorization in our phone apps.
• More people are going to use this
technology and going forward, the
biometric will be replaced by facial
recognition and voices based
authorizations as well.
18. Let’s Get Conversational
• “People Love Chatting” that simply
gives us an idea how conversational
design will be the talk of 2019.
• The chatbots are already trending and
moving towards booking tickets while
chatting with AI trained chatbots is
already happening, soon we will
experience more such use cases.
19. “The best interface is no
interface”Soon the mobile apps will be trending more conversations, The content writers of today makes
these chats look more human than robotic.
