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Simplifying B2B Inside Sales over Social Media

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Varun Mittal
Varun Mittal

Easy 3 Step Framework for Inside Sales over Social Media

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Simplifying  B2B  Inside   Sales  over  Social  Media     3  Step  Framework   Author:  Varun  Mi.al   varunmi.al@insidesalesbox.com   Twi.er:  @SAASTRAS  
Step  1:  Social  ProspecAng  -­‐  Finding  Target  Audience  
Over                                  Use  Search/  Advanced  Search  for     Companies:  Employees   People:  Network   Posts:  Authors,  Responders   Groups:  Members   Step  1:  Social  ProspecAng  -­‐  Finding  Target   Audience  
Over                                                            Do  an  advanced  Search  by     Useful  Tools  -­‐  Relevante.me,  Socedo     Using  tweet  keywords/  hashtags,  bio  keywords,  locaKon   Step  1:  Social  ProspecAng  -­‐  Finding  Target   Audience  
Step  2:  Pre  TargeAng-­‐  Warming  your  leads  
              Step  2:  Pre  TargeAng-­‐  Warming  your  leads   Start  a  conversaKon  sharing  informaKon  on  groups/  posts    Help  a  prospect  for  any  query/  comment  he  has  posted   Add  him,  follow  him,  visit  his  profile   Be  Helpful  but  Don’t  Sell  !  
            Step  2:  Pre  TargeAng-­‐  Warming  your  leads   Share  info  on  areas  of  his  interests  over  Tweets   Like  his  tweets,  retweet  his  tweets   Discover  him,  Follow  him   Be  Helpful  but  Don’t  Sell  !  
Step  3:  Engagement-­‐  Break  Ice  &  engage  personally    
Step  3:  Engagement-­‐  Break  Ice  &  engage   personally     -­‐  Once  a  discussion  matures,  send  private  reply/  Inmail  to   sense  the  interest   -­‐  Keep  Pre-­‐targeKng   -­‐  Send  DM     -­‐  Keep  Pre-­‐targeKng  
Thank  you   For  any  feedback,  please  contact  me   varunmi.al@insidesalesbox.com   Twi.er:  @SAASTRAS  

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Simplifying B2B Inside Sales over Social Media

  • 1. Simplifying  B2B  Inside   Sales  over  Social  Media     3  Step  Framework   Author:  Varun  Mi.al   varunmi.al@insidesalesbox.com   Twi.er:  @SAASTRAS  
  • 2. Step  1:  Social  ProspecAng  -­‐  Finding  Target  Audience  
  • 3. Over                                  Use  Search/  Advanced  Search  for     Companies:  Employees   People:  Network   Posts:  Authors,  Responders   Groups:  Members   Step  1:  Social  ProspecAng  -­‐  Finding  Target   Audience  
  • 4. Over                                                            Do  an  advanced  Search  by     Useful  Tools  -­‐  Relevante.me,  Socedo     Using  tweet  keywords/  hashtags,  bio  keywords,  locaKon   Step  1:  Social  ProspecAng  -­‐  Finding  Target   Audience  
  • 5. Step  2:  Pre  TargeAng-­‐  Warming  your  leads  
  • 6.               Step  2:  Pre  TargeAng-­‐  Warming  your  leads   Start  a  conversaKon  sharing  informaKon  on  groups/  posts    Help  a  prospect  for  any  query/  comment  he  has  posted   Add  him,  follow  him,  visit  his  profile   Be  Helpful  but  Don’t  Sell  !  
  • 7.             Step  2:  Pre  TargeAng-­‐  Warming  your  leads   Share  info  on  areas  of  his  interests  over  Tweets   Like  his  tweets,  retweet  his  tweets   Discover  him,  Follow  him   Be  Helpful  but  Don’t  Sell  !  
  • 8. Step  3:  Engagement-­‐  Break  Ice  &  engage  personally    
  • 9. Step  3:  Engagement-­‐  Break  Ice  &  engage   personally     -­‐  Once  a  discussion  matures,  send  private  reply/  Inmail  to   sense  the  interest   -­‐  Keep  Pre-­‐targeKng   -­‐  Send  DM     -­‐  Keep  Pre-­‐targeKng  
  • 10. Thank  you   For  any  feedback,  please  contact  me   varunmi.al@insidesalesbox.com   Twi.er:  @SAASTRAS