퓨처플레이 소개자료

3. About FuturePlay
BUILD INVEST
Hire entrepreneurs/inventors
Incubate idea and innovation
Build tech-centric startups
We focus on doing 2 things well.
Invest in early tech-startups
Accelerate the growth
Grow our network

4. About FuturePlay
• We are a company that builds tech-centric startups
 Startups that, when combined together, will form a strong network
• Over 200 years of combined experiences among partners, specialists, inventors and advisors
 Specialty in software, HCI/UX, internet, mobile, invention and startup incubating/investment field
• We are working to become the highway connecting two startup hotspots (Asia↔U.S.)

5. Entrepreneurial
Inventors
Patents Funding
Startup R&D
Human
Resource
Business
Development
Marketing
Our mission is to help “Inventors”
with strong entrepreneurship to build and lead
high-tech startups.
To do this, FuturePlay builds a portfolio of our own
intellectual property. With 50+ relevant patents.
We also invests in startups that will help our
network grow: mainly in U.S. and Korea
About FuturePlay

7. Target Technology Overview
HCI/UX
software
Service
platform
Hardware
platform
Big Data
analysis
FuturePlay’s early focus will be in technologies that
innovate human-computer interactions and UX for smart devices
Innovating
users’ interactions
with smart devices
Expanding
the scope of computing
from body to external
environments
Enabling
optimized data exchanges
between users and clouds
Finding
users’ unmet needs in real-time
via analyzing data from
multiple devices

8. Core Philosophy
Why These Technologies?
• A center of competition: Apple vs. Samsung
• Future smart devices must-have HCI/UX features:
See iOS7 and Samsung Galaxy series
• Already big potential market: with smartphones,
tablets, and new devices and eco-systems rising –
including wearable computing and big data
• Huge M&A/IPO opportunities: 2,277 acquisitions
made by big players in 2012 and growing; $20.6M
average value of acquired companies in 2012 (Total
$46.8B)
Why Inventors?
• Ideas and intellectual properties are essential for any
successful startups in our target sector - major inventors
dictate the success of a company; two Steves in Apple, and
Larry & Sergey in Google
• Problematic and complicated processes (registering IP,
finding co-founders, funds, prototyping, managing product,
and PR) are required when building one’s own company,
particularly in high-tech. FuturePlay manages these
processes on inventor’s behalf, allowing them to focus on
technology development
• By attracting high-quality candidates with developed ideas
in universities, research centres, and big companies, we can
help them build their own IPs and startups

10. Company Structure
Investors invest directly in FuturePlay
• Proceeds are used to fund FuturePlay investment activities as well
as to support FuturePlay central cost base
FuturePlay Co. makes investments via:
1. Inventors Program (Invetors-In-Residence + Boosting)
2. Company Investment
– For the Inventors Program, FuturePlay provides hands-on support,
including engineering, prototyping, product management,
patent, legal, finance, and marketing
FuturePlay Portfolio Companies:
1. Internally Boosted Portfolio (from the Inventors Program)
– Boosting Company spin-off from FuturePlay
2. External Investment Portfolio
– Simple equity investment
– No previous boosting within FuturePlay
Investor
FuturePlay
Internally
Boosted
Portfolio
Advisors Partners
Inventors in Residence
External
Investment
Portfolio
Boosting
Companies
Specialists

12. Inventors Program
‘Spin-off’ can be made between A-B
• Constantly interview and admit new inventors
• Inventor-in-Residence (IIR) can stay up to
1 year with a competitive salary
• Inventors Program provides hands-on support
in product development, patent registration,
engineering, marketing
FuturePlay owns IPR at this stage
Inventor-in-Residence
Program Ends.
‘Spin-off’ from FuturePlay.
Max. 1 Yr
• At the end of the program, FP
decides on company spin-off
• FP gets a seat at the board and
transfers IP to the company
A B
Boosting
Max. 1 Yr
• IIR applies for boosting
— If no Boosting Co. is formed, IIR leaves
• FuturePlay invests up to ₩100M in 1~2 rounds
— min. 20% equity, up to 35% max.
• Boosting Co. continues to receive hands-on
support from FuturePlay
FuturePlay equity in Boosting Co. = 20-35%

13. Inventors in Residence
Sungjae Hwang
• Ph.D at KAIST
• 150+ patents in US / KR.
• 15+ patents acquired by leading
tech companies (Samsung, Apple)
• Presented at conferences such as
ACM CHI, UIST, MobileHCI, and IDC
• WYNC: Sensor input method using
movement of your hand and fingers
Sugon Kim
• Ph.D candidate at Yonsei Institute of
Convergence Technology, Yonsei Uni
• M.S. at GSCT, KAIST
PhantomFinger Invention:
Typing with finger detection
Yongwook Chae
• M.S at KAIST
• Founder/CEO at Ybrain, wearable
device detecting brain signals
• Developed the world’s first ever
wearable brain modulation
• 4 patents in US/KR, 6 patents in KR
sEMG-based control: humanoid
robot control by wrist movement
Soo Kim
• B.A Industrial Design at KAIST
• Interaction Designer at Google
• Designed/contributed Google global
products, including commerce,
Image Search, Geo, IME.
• Senior Interaction Designer at NHN
Specialties: designing rich interaction
to enhance user experience /
Statistical approaches to design.

14. Inventors in Residence
Youngseok Ahn
• M.S at Konkuk University
• Senior Engineer at Peratech Korea
and SensibleUI:
• 2 patents granted in US / KS
• Winner of the Best Consumer
Electronics Paper Award by the
Korean Ministry of Education.
Flexible Force Sensor: flexible
sensor band module SDK based on
pressure and multi-touch system
Jihwan Kim
• M.S. of Culture Technology at KAIST
• UI Designer/Research Engineer at
LG Electronics User Experience Lab
• UI Designer at NHN
• Voted as the Top Researcher and
Best Inventor for HCI/UI Patent at LG
• Winner of the “International
Communication Design Award”
• 309 HCI/UX Patents (108 US / 105
PCT / 96 Korean) filed and issued
Kyunghwan Jung
• BS at Jung-Ang University
• Member of the Future Product Dev.
Research Lab at Jung-Ang University
• Various awards from Panasonic, PR,
3M, Olleh.com invention competitions
HCI / UX / UI Technology: Mobile UI
technology to crop photo using the
edge of a touch screen

17. Podo is the world’s first ‘Stick-and-Shoot' camera.
You can stick this 3cm x 3cm camera anywhere and control it wirelessly with your phone.
Found by 3 UC Berkley graduates, this Silicon Valley-based company won
the 1st place in Plug And Play 2013 with their 7 member team.

19. ‘Keukey’ is working to provide the best text-input experience for any smart devices.
As a first solution, Keukey is developing easy typo correction solution that
doesn’t require backspaces in smart devices.
Found by 3 friends, all KAIST graduates, with over 10 years of experience.

21. ‘Sentence’ builds solutions that allow easy interaction between multiple devices.
SKIP, Sentence’s first product, allows users to your smartphone,
instantly Copy+Paste between any smart devices – copy a text from PC and paste it in

23. Found by CMU and UC Berkeley graduates,‘Qeexo’ is building innovative and powerful solutions to
bring today's touch-enabled devices into the next generation of touch.
Qeexo is currently working on FingerSense – next generation touch interaction platform that detects
not only where a touch event is occurring on screen, but also what is touching the screen.

25. ‘HUiNNO’ is working to disrupt the healthcare industry through wearable technology .
Currently working on a new smart-watch project, HUiNNO is building a device that can instantaneously
detect blood pressure, heart rate, ECG, and other vitals for people with blood pressure problems.

27. Bitfinder is working to give users heightened awareness of their surroundings
and better control of their life.
WAVE, bitfinder’s new Climate Tracker, monitors and tracks personal climate surroundings such as
the UV, dryness, temperature, air quality. Helping users to lead healthier lifestyle based on the data.

29. Partners
Partner/ CEO: Jung-hee Ryu, Ph.D
Founder and CEO of Olaworks (acquired by Intel)
Founder and CTO of Iconlab
Adjunct professor at GSCT, KAIST
Ph.D, MS and BS at EECS, KAIST
100+ inventions including US and KR patents
Partner/ CTO: Jason Han, Ph.D
Founder and CEO of NexR (acquired by Korea Telecom)
Adjunct professor in KSIM, KAIST
Ph.D at CIST, KAIST
CEO of KT NexR which delivers a big data analytics platform
Partner/CCO: Sungjae Hwang
Ph.D from School of Culture Technology at KAIST
Main Speaker at ACM CHI, UIST, MobileHCI, and IDC
150+ patents granted in US and KR
15+ patents acquired by World’s Top Tech Companies
Partner/ CPO: Hyolin Kim
Head of department of UI/UX at LG Electronics
M.S. at Interactive Telecommunications Program from NYU
Over 16 years of UX/HCI experience from Samsung SDS,
IDS, Adobe, and LG Electronics
Partner/CLO: Hoseok Jung
Korean Lawyer, CEO of Seum Law Firm
B.S. in Mechanical Engineering at Seoul National University
Shin & Kim (2009 ~ 2012)
Advisory lawyer of Primer, Bon Angels partners, Fast Track Asia
Partner/CIPO: Kyungmin Yoon
Korean Patent Attorny, Partner of Su Patent
B.S. in Electrical Engineering at Seoul National University
Kim & Chang (2003 ~ 2006)
Career in Electronic and software patent 13+ years

30. Specialists
CFO: Jae Shin
Founder and CEO, Spreddit (London, UK)
Investment manager in Bridgepoint (PEF, London)
M&A Associate at Morgan Stanley (London)
Dir. of Development: Jaewon Song
Leader, Open-Source Tech team in KT NexR
Developer in KTNET, Naver, Korean Click
MS of Graduate School of Software at KAIST
BS of CS at KAIST
Director of Operations: Young Cho
Founder/COO, Streetdev (Germany; acquired by Rambus)
Hoffmann Eitle Search Department for intellectual property
M.S. in Physics at É cole normale supérieure de Cachan
Director of Marketing: Steven Baek
VP of International Business Development at IUM
Senior Marketing Manager at Timberland Co. GoLite
Marketing Associate at Zipcar, Inc.
AAE at EuroRSCG Australia
Director of Investment: Ian Suh
Senior Associate of Investment team at SoftBank
Ventures Korea
Software Engineer, Samsung Electronics
Research Fellow, Carnegie Mellon University
Director of Product: Sang-su “Sam” Kim
Chief UX designer at LG Electronics
Ph.D candidate of IE from KAIST
BS of CS from KAIST

31. Specialists
Lead Prototyper: Junghyeon Gim
M.S. of HCI from Culture Technology at KAIST
Directed multiple international media/interactive events
Lead Engineer at PapyLooks – an Eye-tracking E-Book
Exhibited at Sapporo International Art Festival 2014
Software Developer: Hyungook Yoon
MS in Computer Engineering at CAU
Founder and developer of 도서관 좌석 정보
Lead iOS developer of Hey at IUM
Software Engineer at Pantech

33. Changseong Ho
Founder and COO of Vingle
Founder and ex-COO of Viki (acquired by Rakuten)
Jiwon Moon
Founder and CEO of Vingle
Founder and ex-CEO of Viki (acquired by Rakuten)
Taekkyung Lee
Founder of Primer
Founder and ex-CTO of Daum communications
(Korean #2 web portal company, IPO in KOSDAQ)
Jiyoung Park
Founder and ex-CEO of Com2us
(Korean #2 mobile gaming company, IPO in KOSDAQ)
Investors/Advisors

34. Investors/Advisors
Jack Kim
Founder and CEO of Enswers (acquired by Korea Telecom)
Founder and ex-CTO of SL2
Sangbeom Kim
Founder and ex-CCO of Nexon
(Korean #1 online gaming company, IPO in Tokyo
Stock Exchange)
Junghyun Kim
Founder and ex-CEO of Delight
(acquired by Daewon Pharm)

35. Jason Mitura
Founder and ex-CEO of Viewdle, Inc.
(in Silicon Valley, US; acquired by
Motorola, a Google company)
Chris Harrison, Ph.D
Founder and CTO of Qeexo, Inc.
MIT Technology Review’s Top 35 Innovators under 35
Forbes’ Top 30 Scientists under 30 (30 Under 30)
Smithsonian’s Six Innovators to Watch ‘13
Google and Microsoft 3 Best Paper Awards,
Ph.D at HCI, Carnegie Mellon University
MS and BS at CS, New York University
Advisors
Sang Lee
Founder and CEO of Qeexo, Inc.
New technolgy finding in Samsung Electronics,
SK Telecom, HTC
Young Song
Founder of Primer, Booga Ventures
and Ncomputing (in Silicon Valley, US)
Founder of K-Group

36. Contact
Steven Baek
Specialist | Marketing Director
steven.baek@futureplay.co