Mapping is basically discovering fault lines in the hotel content database before the customers do. Read Why do OTAs, DMCs, TMCs, and Hotel Suppliers need Mapping?

1. Why do OTAs, DMCs, TMCs,
and Hotel Suppliers need
Mapping?
Vervotechmapping
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2. HotelMappingisaprocessofcura�nghotelcontentdatacomingfromvarioussuppliersbymergingpropertyIDsandcrea�ngone
unifiedIDtoavoidduplicateandinconsistentlis�ngs.
Mapping(bothhotelandroom)empowerstravelbusinessestodisplayrelevanthotelandrooma�ributeswithabout100percent
accuracy, which prepares the ground for high conversion numbers and posi�ve customer ra�ngs. Also, it nullifies poten�al losses
duetoduplicatelis�ngsofhotelsandrooms.
Thereareplayersintheindustryforthem,mappingisnotasubordinateexercisebutacompellingnecessity,hereweextrapolatethe
topfourofthem.
Online travel agencies
(OTAs)
Des�na�onal management
companies (DMCs)
Travel management
companies (TMCs)
Hotel suppliers
01 02
03 04

3. Vervotechmapping
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Online travel agencies
(OTAs)

4. AsperPhocuswright'sresearchabout51%ofhotelbookingsaremadethroughOTAs.Notjustaccommoda�ons,butOTAsarealso
thelargestdistributorsofothertravelproductslikeflights,cruises,andtransfers.Theyhaveamassiveflowofthird-partydatatodeal
with,whichisalsotrueforhotelsuppliers.
OTAssourcehotelandroomcontentfrommul�plesuppliers,andthisdataisextremelycrude.O�enhasnumerousduplicatesof
thesamehotelandroomcontent,missedaddresses,incorrectgeoloca�ons,andmissingessen�alameni�es.Inaccuracyorabsence
of any of these a�ributes leads to massive losses. Therefore, OTAs need automated mapping tools that sensi�ze their hotel and
roomcontentinreal-�me.
Online travel agencies (OTAs)

5. Vervotechmapping
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Destinational
management companies
(DMCs)

6. Des�na�on management companies mostly have directly contracted hotels coming from mul�ple suppliers, which o�en have
duplicatesleadingtoduplicatebookingsoroverselling.Thatiswhytheyneedsolidmappingtoensuretheirinventoryisuniqueand
theircustomersdonotendupbookingthesamepropertytwice.
And,iftheywanttowidentheirhorizons,goglobal,orpartnerwithotherplayersatspecificrates,theyneedmappingbecausethey
mighthavecrackedtheratedeal.S�ll,iftheyarenotaccuratelymapped,ifthere'sinconsistencyoneitherside,theymighthaveto
sufferhugelosses.Andthereconcilia�onbecomesevenmorecumbersomeduetotheunavailabilityofdata.
Des�na�onal management companies (DMCs)

7. Vervotechmapping
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Travel management
Companies (TMCs)

8. TheOTA(OnlineTravelAgency)usecasewepreviouslymen�onedisvalidforTMCsaswell.Apartfromthat,TMCsworkonpre-paid
modelswithsuppliersandraiseinvoicesattheendofeverymonth.
Theiden�fica�onofhotelsmustbethesameforbothTMCsandsuppliers.At�mes,TMCsbookhotels,andbythe�mecheck-in
happens,hotelsshutdownornotbeinopera�on.Now,TMCshavenosolidwaytoprovesuchahoteldidexistatonepointin�me.
If TMCs have their hotel data mapped, they can persistently keep a record of each booking. That is why mapping becomes a
necessityforTMCsbothforopera�onsandreconcilia�ons.
Travel management Companies (TMCs)

9. Corporate travel management companies manage corporate travel portals for large corporates. They source data from GDSs
(Global Distribu�on System), and data availability is terrible for them. Especially the data coming back to them, which most
employeessubmitthroughinvoices.Fore.g.,AnInvoicehasahotelnamecityname,andthecityhasmul�plehotelsfromthesame
name,say,Hya�,Dubai.NowCTMshavenowaytoknowwhichhotelwasbooked.
To aggregate the data, run analy�cs, and raise invoices, CTMs strictly need a mapping solu�on to know which travel product was
booked,where,andwhen.
Travel management Companies (TMCs)

10. Vervotechmapping
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Hotel Suppliers

11. Hotelsuppliershavesomanyaggrega�onsources.Theysourcehotelsfromothersuppliersandchannelmanagersandhavedirectly
contractedhotels.Quiteo�en,theyalsosourcehotelsdirectlyfromhotelchains.Duetomul�-channelsourcing,theoddsofge�ng
duplicate content go significantly higher. That is when they need mapping to deduplicate and refine content and be able to sell
uniquehotelsatcompe��verates.
To conclude, mapping tools help all the travel players men�oned above accurately deliver travel products, facilitate easy
se�lements,andmaximizeprofitsbyusingthefullinventorycapacity.
Hotel Suppliers

12. Publisher:PrashantChouhan
prashant@vervotech.com
vervotech.com