11 common mistakes one should avoid while doing email marketing.

1. Common EMAIL MARKETING
Mistakes One Should Avoid
By,
Vikrant Bhalodia

2. Not Thinking of a Long-term Strategy
 When you plan your email marketing campaign, make sure of what exactly you
may want.
 Remember that a single email marketing campaign can give you limited results.
 Hence, think of a long term strategy and plan an effective campaign keeping in
mind the long term goals.
 Ensure that each email delivers unique information to the audience.

3. Creating Campaigns as SPAM
 Email accounts, these days, have the ability to analyze the emails.
 They can mark the email as spam or genuine.
 You should avoid eye-catchy lines in the subject line, avoid using capital letters,
and do not send emails which do not have a subject line.
 Do some research online before shooting the emails to the clients.

4. Not Sending a Test Email
 Before you start sending the email, you need to test the email by sending it to your
email IDs and other employees also.
 This will help you check for any flaws and mistakes.
 This gives you a chance to correct them before sending the emails to the clients
and customers.

5. Unsolicited messages (but you don’t
believe they are)
 Are you absolutely sure that you have your customers’ consent to send them a
specific message?
 If you send a commercial message to customers (or prospects) who did not
subscribe to receive such messages from you in a way is direct and verifiable way
(i.e. they received a subscription confirmation request and confirmed the
subscription), you are sending SPAM.

6. Underestimating SUBJECT and SENDER
 The key to the success of an email campaign resides with two often overlooked
elements: subject and sender.
 They are absolutely critical in the recipient’s decision to open or not open a
message.
 First, they need to recognize you.
 Secondly, you need to convey that the message is an interesting one.

7. Mishandling unsubscribes
 Your customers need to be able to unsubscribe with a maximum of 2 clicks,
without having to receive a confirmation message, and without having to enter the
email address that they are unsubscribing or a password to log into an account.
 Making it difficult for recipients to unsubscribe can only have one effect: they will
complain by flagging your message as spam, or blocking you as a sender.
 As multiple recipients take these actions, your sender reputation will begin to
deteriorate, and your deliverability will suffer.
 Your messages will start getting delivered directly to the spam folder, or not
delivered at all.

8. Not optimizing your emails for MOBILE
 More than half of email messages are opened on mobile phones today. So you
have to make sure your emails are mobile friendly.

9. The missing image
 This is another really common gaffe.
 Always check how your emails will look if someone has their email client set to not
show images.

10. The email’s dynamic content is broken.
 Dynamic content can be amazingly cool.
 There are almost endless creative applications for it.
 But be warned: It sometimes breaks.
 For whatever reason, some emails don’t look right.

11. The ‘One Size Fits All’ Approach
 The most effective form of marketing is relevance.
 The one size fits all approach no longer works (did it really ever work?).
 Your message needs to be relevant to the reader.
 A CEO of a Fortune 500 company in New York does not have the same needs as a
small business owner on a farm in the middle of England.

12. Buying Email List
 Wise marketers knows that buying an email list isn’t the right step to move
forward.
 Still some newbies fall prey to those lucrative ‘opt-in’, ‘verified’, ‘real time’ ‘industry
specific’ lists and consider it a shortcut to quickly grow their business.
 And, by the time they realize their mistake, it’s too late.

13. Not sending emails at all
 This is the worst.
 Despite the risks of making a mistake, it’s far better to pull a few gaffes than to
send no emails at all.
 Even the best of us mess up sometimes.
 The secret to success is to keep plugging along, despite the mistakes.

14. References :
 https://www.mailup.com/resources-mailup/strategy/strategies-techniques-and-best-
practices/the-seven-most-common-email-marketing-mistakes/
 https://www.weblineindia.com/blog/common-email-marketing-mistakes-one-should-avoid/
 https://blog.getresponse.com/the-10-most-common-email-marketing-mistakes-weve-
this-year.html
Common EMAIL MARKETING Mistakes
One Should Avoid
By,
Vikrant Bhalodia
LinkedIn : https://www.linkedin.com/in/vikrantbhalodia/
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