I read Praveen Vaidyanathan's tweets a while ago in which he had shared some of the most useful thoughts from his mentors. All of them inspired me and I felt like the words should reach more people. So I put them together in the following deck. You'll love them. They're pure gold. #Advertising

1. USEFUL
THOUGHTS FROM
ADVERTISING
MENTORS

2. YOU ARE THE
PRESENTATION
Jon Steel

3. WHY RESTRICT YOURSELF
WITH FACTS WHEN YOU
CAN DRAMATIZE FICTION
Melanie Arrow

4. NEVER BE ENTIRELY
SURE
Sarah Watson

5. DO WHAT EXCITES YOU
BECAUSE YOU’LL BE
FIRED ANYWAYS
Rob Campbell

6. BE MICHAEL BAY-
DRAMATIC
Cindy Gallop

7. DON’T BULLSHIT
Shane Smith

8. START WITH:
PEOPLE DON’T
CARE
Martin Weigel

9. GO BACK TO
COMMON SENSE
Tom Goodwin

10. TREAT THE
TRIVIAL WITH
SERIOUSNESS
Jim Carroll

11. IF YOU MEET ENEMIES,
YOU’RE GOING IN THE
RIGHT DIRECTION
Katie Dreke

12. INSIGHTS, LIKE
IDEAS, ARE
CREATIVE LEAPS
Kate Smither

13. NONE OF US
KNOW WHAT
WE’RE DOING
Bob Hoffman

14. PHILOSOPHY IS
THE GREATEST
TOOL YOU HAVE
Faris Yakob

15. SCREENS DON’T
PROVIDE ANSWERS,
PEOPLE DO
John Hegarty

16. CREATIVE IS A
MEASURE OF HOW
YOU DO YOUR JOB
Dave Trott

17. OBSESS ABOUT THE
PAST AS MUCH AS THE
FUTURE
Lucy Jameson

18. THE MORE YOU SAY,
THE LESS YOU
COMMNUNICATE
Tom Roach

19. POST-RATIONALIZATION
IS NOT A SIN,
IT’S A SKILL
Russell Davies

20. SHOW UP EVERYDAY,
STAYING TRUE TO
YOURSELF
Colleen DeCourcy

21. IF THE BRIEF ISN’T
CLEAR, ASK FOR
WHAT TO
DRAMATIZE
Simon Veksner

22. TO SOLVE A SPECIFIC
PROBLEM, SOLVE A
DIFFERENT PROBLEM
Rory Sutherland

23. IT’S NOT WHERE YOU TAKE
THINGS FROM, BUT WHERE
YOU TAKE THEM TO
Bridget Angear

24. THE BEST WAY TO
LEARN IS TO TEACH
SOMEONE
Julian Cole

25. THINGS COME TO YOU
WHEN YOU STOP
THINKING ABOUT THINGS
Vikki Ross

26. AN INSIGHT IS LIKE A
FRIDGE, WHEN YOU OPEN
IT, LIGHT COMES ON
Jeremy Bullmore

27. EMBRACE YOUR
SCHIZO
Heidi Hackemer

28. NO NEED TO
OVERTHINK
Susan Hoffman

29. RESPECT OUR CRAFT
Sue Perry

30. SAY IT WITH MORE
FEELING
Lilli English

31. DON’T BE DICK OR
EGOTISTIC
Vicky Chen

32. FEED YOUR BRAIN AS
MUCH
Maria Papova

33. USE INTUITION TO
GUESS AND LOGIC TO
PROVE
Jeremy Bullmore

34. DON’T JUST DO IT,
CHANGE IT
Jane Newman

35. GET OUT THERE AND
TALK TO REAL PEOPLE
Lucielle Vardy

36. DON’T BE SEDUCED BY
THE PORNOGRAPHY OF
CHANGE
Mark Ritson

37. BEING WRONG AND
INTERESTING IS
BETTER THAN BEING
RIGHT AND DULL
Dave Trott

38. GOOD ENOUGH IS NOT
ENOUGH
Jane Newman

39. APPRECIATE THE
HYPOCRISY OF HUMANS
Lucy Cochran

40. LOOK OUT OF THE
WINDOW SOMETIMES
Kate Mackay-Sinclair

41. CHOOSE HOW TO
THINK AHEAD OF
WHAT TO THINK
Rachel Mercer

42. DO EVERYTHING TO
AVOID FALLING INTO
ROUTINES
Amelia Torode

43. START WITH WORDS,
CONTINUE WITH
WORDS, FINISH WITH
WORDS
Mark Pollard

44. IT’S OKAY TO STAND
ON THE SHOULDERS OF
GIANTS
Heather LeFevre

45. Compiled and created by:
Praveen Vaidyanathan
@v_praveen
Vishal Ostwal
@vishalostwal9
Thank you.