It's an individual assignment, each student is supposed to identify their role model entrepreneur and prepare a detailed PPT about the entrepreneur. No limitation on slides but the idea is to gather information about the entrepreneur and highlight different aspects about entrepreneur and entrepreneurship.

1. ENTREPRENEURSHIP DEVELOPMENT
ASSIGNMENT - II
SUBMITTED TO – DR. AATISH ZAGADE
It's an individual assignment, each student is supposed to identify their role model
entrepreneur and prepare a detailed PPT about the entrepreneur. No limitation on slides
but the idea is to gather information about the entrepreneur and highlight different
aspects about entrepreneur and entrepreneurship.
IGBS, PUNE
MBA20062
VISHAL RAINA

2. INTRODUCTION TO THE ENTREPRENEUR
POOJA KAUL
(Founder)
Organiko
New Delhi, India
• Pooja Kaul is cofounder of Organiko, a
social enterprise based in India that utilizes
donkey milk (a popular beauty treatment in
ancient Egypt) to produce skincare
products. Organiko helps donkey farmers
and owners in the lesser-known Indian
territories of Solapur, Ghaziabad and Dasna
earn income by selling the milk, as well as
women by teaching them how to make
skincare products from it. For her work
helping marginalized communities in India,
Kaul was named Women Entrepreneur of
the Year at the Asia’s Literature Summit
2019.
• She completed Bachelor’s degree from Delhi
University in 2014 and Master’s degree in
Social Innovation and Entrepreneurship
from Tata Institute of Social Science (TISS)
in 2018.

3. Introduction to the Entrepreneurial Venture
‘ORGANIKO’
Organiko- Social innovation in Beauty industry.
Organiko Beautifying Life, a social-innovation which is manufacturing and selling skin
care products made of donkey milk. Yes You Heard It Right Donkey Milk!
Donkey Milk products is not a very explored field in India as people here are superstitious
and are unknown to the benefits of Donkey Milk. It is a proved remedy for all age groups
and skin types as it has high levels of proteins, phospholipids and ceramides which helps to
regenerate skin. Organiko is a first mover in this industry as they see the potential and
miracles that donkey milk beholds

4. Organiko is an entrepreneurial business which has introduced natural skin care products
based on donkey milk into the Indian Market while also promoting sustainable development
and community welfare.
MORE ABOUT ‘ORGANIKO’
They are creating livelihood for one of the marginalised sections of our Society 'Donkey
owners' by utilizing their existing untapped resource i.e. Donkey's milk to produce 100%
Natural skin care products.
Donkey's milk is known for its Anti-Aging and natural healing properties for skin. And was
very famous as beauty secret of Queen Cleopatra in Egypt.
Organiko doesn’t just provide natural skin care products to its customers but is also
improving the rural economy by uplifting donkey owners.
A by-product of this is also the good care and proper nutrition donkeys receive since they’ve
become assets restoring their original life expectancy from 4-6 years to 20-25 years.
The owners who were merely earning 150-300 rupees a day, now earn somewhere between
1300-2000 rupees a day at the rate of 3000 rupees/litre of donkey milk which enables them
to provide for their family and educate their children.

5.  Organiko buys donkey’s milk
from donkey owners at Rs
2,000 a litre.
 It is then used to make organic
beauty products such as soap.
 Organiko’s range includes
Donkey Milk Natural
Ingredients Soap and Donkey
Milk Charcoal & Honey Soap.
 They are sold through various
channels, online and offline. In
the last three months, it has
sold more than 1,000 organic
soaps at Rs 499 each, to its
target audience of women
between the ages of 25-50.

6. UNIQUE PERSONAL CHARACTERISTICS
OF THE ENTREPRENEUR
• Pooja Kaul has experienced interactions, conflicts, arguments, debates and what not
to bring an innovative idea in the market.
• Pooja says that “donkey owners do not know what treasure they are reaping, we are
just doing our share to make their lives better and easier”.
• Pooja Told That Since Her Young Age, She Always Believed In Generating The
Employment & Not Consume One & Thus Left Her Secure Government Job To
Pursue Her Venture & Set The Examples For Millions In Our Country Who Are Always
Looking After For Job.
• It is not just hard work which brings you to such a place you need a lot of
determination, positive thinking, self-motivation and luck.
• She Says One Should Work Hard To Fulfill Their Own Dreams & Not Make Others
Rich.

7. “I wanted to stay back in Solapur after my
course, and start off on the project. But my
family dissuaded me. I had an idea on one hand
and a government job on the other, and I had to
choose. But I never wanted to give up on my
dreams. I decided go with the dream of working
on an unusual idea,” she remembers.
Sonia Gandhi checking
Organiko Products at an
Exhibition
“There are about 3.4 billion donkeys in India,
and one litre of donkey milk can cost up to Rs
3,000. Our initiative aims to benefit donkey
rearers who suffer from seasonal employment
issues. Unemployment is rampant during the
monsoon, as the donkeys are left to roam
around freely and the men find meagre-paying
odd jobs like painting and other physical labour.
The nomadic tribe’s children suffer without a
stable education,” she says.

8. “It makes a lot of sense to start a
business that is very close to the
resources. Seventy percent of India’s
population lives in villages. While
chasing our dreams in cities, we
forget that rural India is rich in
resources and if we include them, we
can employ more people,” she says.
“We were questioned by animal rights
activists as well as vegans. But we
explained that animals are in no way
harmed during the milking process. A
donkey gives 500-750 ml per day and one
donkey owner has an average of 4-12
donkeys per house. We take around 100-
200ml milk from a donkey; we milk them
every alternative day so that their young
ones can have enough milk,’ Pooja says.

9. In an EXCLUSIVE INTERVIEW of Miss. Pooja Kaul, We want to take our readers
through her roller coaster journey via this exclusive interview Of Miss Pooja Kaul, Let
Us Go through it.
1. What is the Name of Your Venture? Any specific reason for this name?
The name of our venture is ‘Organiko Beautifying Life’ as it has the sole motive to
beautify the life of the people with whom we are working and our customers at the same
time.
2. Who is your target Audience/clients?
We are a company offering very organic and natural products which are high in quality so
our target market is equally special. We target a very niche clientele of working women in
the age group of 20-55 years and the clients who are very conscious about using organic
and naturally made products.
3. Where is your venture based (city, state, country) & What are your geographical
target areas?
We are currently based in Delhi but as we sell our products online through our website
our reach is not restricted to the city in which we are based. Moreover, we have recently
established our distribution channels in Chandigarh and Andhra Pradesh, with plans of
expanding very soon.

10. 4. What problems does your venture resolve? What are your products or services?
Our venture is completely a social innovation venture as it solves many social issues:-
• It generates a fixed income of Rs 2000/litre of milk for donkey owners who were
earning just about Rs. 200-300 per day.
• By the generation of this fixed income, they are able to give a decent living to their
families and encourage their children to get educated and empower them.
• We are also making sure that donkeys are not treated badly the way they were being
treated earlier and get proper nutrition. This is being achieved automatically also as for
the owners, donkeys are assets now.
• Increasing the life expectancy of donkeys back to 25-30 years instead of 6-8 years.
• Also, we derive milk from each donkey on every alternative day and have fixed the
mark of 200ml/ donkey only to ensure proper nutrition for young donkey babies.
• Providing economical skin care products to our customers.
Basically, we aim at growing this company in a manner where everybody who is
associated with us derives something good out of it which is socially beneficial. This
way every association we make becomes an asset for us.

11. USPABOUT THE ENTREPRENEURIAL
VENTURE
• Fresh Donkey's Milk. Donkey
milk is rich in vitamin E,
amino acids, vitamins A, B1,
B6, C, D, E, Omega 3 and 6. It
Contains high amounts of
calcium, and 4 times less fat.
In addition, it naturally
contains a retinol allowing you
to look younger.
Benefits of Donkey's Milk Soap:
• Has a nice creamy lather Hydrates and softens
skin.
• Reduces skin irritations and help reducing acne.
• Erases wrinkles in the skin.
• Regenerates skin.
• Provides a natural anti-aging skin care.
• It protects from the ever-present danger of
bacterial infections
• It helps people with eczema, neurodermatitis or
psoriasis.

12. Donkey Milk Natural Ingredient Soap:
It is a gentle soap which purifies and
smoothens your skin. It is good for all
skin types and protects skin from
pollutants and toxins. It contains
Chandan, Papaya leaf powder, Aloe Vera,
Neem, Orange powder with the essence
of glycerine, Aroma oils and pure
Donkey milk.
CURRENTLY, WE HAVE 2 PRODUCTS IN THE MARKET NAMELY:
• Donkey milk Charcoal and Honey
Soap: This soap specialises in treating
acne, removing blackheads, dead skin,
cleansing having anti-bacterial properties.
It will give your skin a radiant glow. It
contains Donkey milk, Chandan, Honey,
Aloe Vera, Papaya leaf, Glycerine, Neem
and Orange powder.

13. LEARNING FROM THE ENTREPRENEURIAL
Thus from POOJA KAUL’S Entrepreneurial Venture (ORGANIKO) I learned how
successfully we can bring our new business idea in market I also learnt various
characteristics of a successful entrepreneur such as :
• It is not just hard work which brings you to such a place you need a lot of
DETERMINATION, POSITIVE THINKING, SELF-MOTIVATION AND LUCK.
• Donkey owners do not know what treasure they are reaping, we are just doing our share
to make their lives better and easier”- FINDING NEW BUSINESS IDEA.
• Pooja is striving each day along with her co-founder Rishabh and her team to make
Organiko a big name in organic skin care product- DEDICATION
• She Always Believed In Generating The Employment & Not Consume One –
GENERATING EMPLOYMENT
• One Should Work Hard To Fulfill Their Own Dreams & Not Make Others Rich –
FOCUSED ABOUT WHAT TO DO
• Helping these underprivileged communities by creating employment opportunities kept
Pooja motivated.
• Bringing communities together – WORKING WITH ALL TO ACHIEVE THE
GOALS (ORGANIZATIONAL , SOCIAL, ECONOMICALALL GOALS)

14. IGBS, PUNE-MBA20062-VISHAL RAINA