For an Executive Summary of this report please contact ediz.ibrahim@visiongain.com (+44 (0)20 7549 9976) or refer to our website https://www.visiongain.com/Report/1295/Mobile-Health-%28mHealth%29-Market-Forecast-2014-2024

1. Mobile Health (mHealth) Market
Forecast 2014-2024
A Revolution in eHealth, Telemedicine, Informatics &
Connected Health
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2. www.visiongain.com
Contents
1.1 Current mHealth Market Overview
1.2 MHealth Market Segmentation
1.3 Why You Should Read This Report
1.4 How This Report Delivers
1.5 Key Questions Answered by This Analytical Report Include:
1.6 Benefits of this Report
1.7 Who is This Report For?
1.8 Methodology
1.9 Frequently Asked Questions (FAQ)
1.10 Associated Visiongain Reports
1.11 About Visiongain
2. Introduction to the Mobile Health (mHealth) Market
2.1 mHealth Market Structure Overview
2.1.1 Opportunities for Mobile Operators
2.2 Key Definitions
2.2.1 mHealth Definition
2.2.2 eHealth Definition
2.2.3 Telemedicine Definition
2.2.4 Health Informatics Definition
2.3 mHealth Drivers
2.3.1 The role of Developed Economies on the mHealth Market?
2.4 Expected Impact of mHealth
2.5 mHealth App Categories
3.1 mHealth initiative
3.2 Extensive Growth in mHealth Revenue from 2014-2024
3.2.1 Global mHealth Revenue Forecast by Ecosystem Member Shares
3.2.2 Global mHealth Revenue Forecast by Ecosystem Members 2014-2024
3.2.2.1 Global mHealth Revenue Forecast for Data Management Platform Providers 2014-2024
3. The Global Mobile Health (mHealth) Market Forecasts 2014-2024
2. Introduction to the Mobile Health (mHealth) Market
1. Report Overview

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Contents
3.2.2.2 Global mHealth Revenue Forecast for Device Vendors 2014-2024
3.2.2.3 Global mHealth Revenue Forecast for Content Developers 2014-2024
3.2.2.4 Global mHealth Revenue Forecast for Data Network Operators 2014-2024
3.3 User Growth in the mHealth Ecosystem 2014-2024
4.1 Regional mHealth User Forecast 2014-2024
4.1 The North American mHealth Market 2014-2024
4.1.1 North American mHealth Revenue Forecast 2014-2024
4.1.1.1 US National mHealth Revenue Forecast 2014-2024
4.1.1.2 Canadian National mHealth Revenue Forecast 2014-2024
4.1.2 North American mHealth User Forecast 2014-2024
4.1.2.1 US National mHealth User Forecast 2014-2024
4.1.2.2 Canadian National mHealth User Forecast 2014-2024
4.2 The Latin American mHealth Market 2014-2024
4.2.1 Latin American mHealth Revenue Forecast 2014-2024
4.2.2 Latin American mHealth User Forecast 2014-2024
4.3 The Asia-Pacific mHealth Market 2014-2024
4.3.1 Asia-Pacific mHealth Revenue Forecast 2014-2024
4.3.2 Asia-Pacific mHealth User Forecast 2014-2024
4.4 The European mHealth Market 2014-2024
4.4.1 European mHealth Revenue Forecast 2014-2024
4.4.1.1 Leading European National mHealth Markets Revenue 2014-2024
4.4.2 European mHealth User Forecast 2014-2024
4.4.2.1 Leading European National mHealth Markets User Forecast 2014-2024
4.5 The Middle East and African mHealth Market 2014-2024
4.5.1 Middle East and Africa mHealth Revenue Forecast 2014-2024
4.5.2 Middle East and Africa mHealth User Forecast 2014-2024
4.5.3 Middle East and Africa mHealth Projects and Schemes
5.1 Athenahealth Inc.
5.1.1 Discovering New Revenue Opportunities in the Digital Age
5.1.2 Reinventing the Healthcare Practice
5. Leading mHealth Companies: Innovators, Disruptors, and Incumbents
4. Regional and National mHealth Markets 2014-2024

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Contents
5.1.3 athenahealth Current Offerings
5.1.4 Athenahealth Acquires Epocrates
5.1.4.1 Epocrates mHealth Offerings
5.1.4.2 The New “Epocrates Bugs + Drugs” App
5.1.4.3 Epocrates Monetising mHealth Offerings – Analysis
5.2 Apple Inc.
5.2.1 Apple’s mHealth Strategy
5.2.2 mHealth Apps – Does Apple Have a Monopoly?
5.2.3 Apple and the Healthcare Industry
5.2.4 Apple’s Standalone mHealth Device
5.2.5 Healthbook a Major First Step for Apple into Fitness
5.3 AT&T ForHealth
5.3.1AT&T mHealth Solutions
5.3.2 Creating Connected mHealth Apps
5.3.3 mHealth Pilot Programs
5.3.3.1 Smart Slippers
5.3.3.2 Employee Diabetes Management
5.3.4 Mobile Resource Management
5.3.5 AT&T Vitality GlowCaps
5.4 CardioNet
5.4.1 CardioNet MCOT
5.4.2 MCOT Study
5.4.3 Event and Holter Monitoring
5.5 Vodafone mHealth Solutions
5.5.1 Vodafone mHealth Case Studies
5.5.1.1 TRxCARE and Vodafone Help Improve Patient Care
5.5.1.2 mHealth Clinical Research Patient Reported Outcomes
5.5.2 Vodafone mHealth Professional
5.5.3 Vodafone mHealth Partnerships
5.6 Qualcomm Life, a Qualcomm Company
5.6.1 2net Platform
5.6.1.1 The 2net Hub and 2net Mobile
5.6.2 Qualcomm Life Acquires HealthyCircles
5.6.3 Qualcomm Life Ecosystem
5.6.4 Qualcomm Announces mHealth Momentum in Europe
5.7 Jawbone

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Contents
5.7.1 Jawbone’s UP Product Line
5.7.1.1 UP24 and Improvements on the Platform
5.7.2 UP 3.0 and UP24 – New Wristband Addition
5.7.3 Jawbone mHealth Acquisitions
5.8 Fitbit
5.8.1 Fitbit Tracker
5.8.2 Fitbit Flex
5.8.2.1 Fitbit Force
5.8.3 Analysis of the Fitbit Business Model
5.9 Nike
5.9.1 Nike+ FuelBand
5.9.1.1The Nike / Apple Monopoly
5.9.1.2 Barriers to FuelBand Uptake
5.9.2 Situating the FuelBand in Nike’s Brand Strategy
5.9.3 FuelBand Analysis and Market Standing
5.10 Motion Computing
5.10.1 Motion Computing’s mHealth Offerings
5.11 Other mHealth Companies and Leading Products
6.1 Mobile Devices Have the Potential to Become Powerful Medical Tools
6.2 Untapped Potential for mHealth
6.3 Overcoming Obstacles to mHealth Uptake
6.4 Recommended Actions for Increasing mHealth Uptake
6.4.1 Maintain Low Costs
6.4.2 Gain the Approval of the Healthcare Industry
6.4.3 Solutions Should Offer Ease of Use and Increased Efficiency
6. Conclusions and Recommendations

6. Page 58Www.visiongain.com Page 58
Mobile Health (mHealth) Market Forecast 2014-2024:
A Revolution in eHealth, Telemedicine, Informatics,
Wearable Technology & Connected Health
Chart 4.12: Canadian National mHealth Revenue Forecast 2014-2024 ($ bn; AGR %)
Source: visiongain, 2014
Table 4.6: Canadian National mHealth Revenue Forecast 2014-2024 ($ bn, AGR %,
Cumulative)
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2014-24
Rev. $bn
0.24 0.31 0.44 0.65 0.81 1.16 1.32 1.37 1.60 2.08 2.53 12.5
AGR (%)
- 31.1 40.8 48.3 24.6 42.9 14.4 4.0 16.5 29.8 21.5
CAGR (%) 2014 -19 37.3 2019 -24 16.9
CAGR (%) 2014 -24 26.7
Source: visiongain, 2014
4.1.2 North American mHealth User Forecast 2014-2024
Visiongain believes that North America’s share of global users will be only marginally lower than its
market share. This population has shown an eager adoption for this family of technologies.
We calculate that North America will count 84.2 million users in 2014 and 313 million users in
2024, nearly quadrupling its user base in the ten-year forecast period. See Chart 4.13 and Table
4.7 below.
0.24
0.31
0.44
0.65
0.81
1.16
1.32 1.37
1.60
2.08
2.53
0%
10%
20%
30%
40%
50%
60%
0
0.5
1
1.5
2
2.5
3
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
AGR%
Revenue($bn)
Revenue AGR %

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Mobile Health (mHealth) Market Forecast 2014-2024:
A Revolution in eHealth, Telemedicine, Informatics,
Wearable Technology & Connected Health
See Chart 4.16 and Table 4.10 below for details.
Chart 4.16: Canadian National mHealth User Forecast 2014-2024 (million users; AGR
%)
Source: visiongain, 2014
Table 4.10: Canadian National mHealth User Forecast 2014-2024 (million users, AGR
%, Cumulative)
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2014-24
Million
users
7.41 8.25 12.10 13.58 15.78 18.36 21.44 22.17 22.45 24.68 27.86 20.4
AGR (%)
11.2 46.8 12.2 16.2 16.3 16.7 3.4 1.3 9.9 12.9
CAGR (%) 2014 -19 19.9 2019 -24 8.7
CAGR (%) 2014 -24 14.2
Source: visiongain, 2014
7.41
8.25
12.10
13.58
15.78
18.36
21.44
22.17 22.45
24.68
27.86
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0
5
10
15
20
25
30
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
AGR%
Millionusers
Users AGR %

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Mobile Health (mHealth) Market Forecast 2014-2024:
A Revolution in eHealth, Telemedicine, Informatics,
Wearable Technology & Connected Health
5. Leading mHealth Companies: Innovators, Disruptors,
and Incumbents
5.1 Athenahealth Inc.
Athenahealth, Inc. is a publicly traded American company that provides health care professionals
with online practice management and electronic medical record services, combined with medical
billing and other healthcare business services.
The company was founded in 1997 in San Diego, California, and is headquartered in
Massachusetts, with operational sites in Belfast, Maine; Rome, Georgia; Alpharetta, Georgia; and
Chennai, India.
See Table 5.1 below for detailed company information on athenahealth.
Table 5.1: Athenahealth Company Overview 2013 (Total Revenue $bn, Global
mHealth Market Share 2013, HQ, Ticker, Website)
Total Revenue ($M) $595
Global mHealth Technology Market Share 2013 11.9%
Headquarters Watertown, MA
Ticker NASDAQ: ATHN
Website athenahealth.com
Source: visiongain, 2014
5.1.1 Discovering New Revenue Opportunities in the Digital Age
Athenahealth’s software helps medical practices manage care, process billing, and communicate
with patients. The company uses its network to expedite administrative and financial processes.
The company’s business model is essentially a pay-per-use service scheme. Once care providers
have registered to use Athena's network, Athena levees a fee whenever clients use the network to
get reimbursed by an insurer or communicate directly with patients. A physician using
Athenahealth's services will collect a patient's copay, bill an insurer, and get reimbursed for
services by using a series of apps, rather than mailing out forms for processing and waiting for
reimbursements to be mailed back.