3. 144 billion – Total email traffic per day worldwide
30billion – Number of Google AdWords served
per day
1 billion – Number of monthly active users on
Facebook
175 million – Average number of tweets per day
4. Easy access to consumers means everyone is
trying to gain access.
11. Content marketing informs your audience with
relevant, entertaining and memorable information
to gain greater visibility and trust that drive sales.
18. There are three needs your content should
address:
UNDERSTANDING – PROOF – FEEL GOOD
19. UNDERSTANDING: people want to understand
how things work
PROOF: they want proof that what you’re talking
about really works
FEEL GOOD: they want to have a good
experience – easy, preferable entertaining and
definitely memorable
20. The content formats to use for each need are:
UNDERSTANDING – InfoGraphics, Blogs,
Articles, Animation and video
PROOF - White papers and case studies
FEEL GOOD - Visual communication and story
telling
21. The process starts with the creation of great
content.
• Make it different
• Make it useful
• Make it engaging
• Make it memorable
22. Re-purpose your content into different media
formats for maximum exposure and return on
investment:
23. Content formats to consider are:
• Video
• Animation
• InfoGraphics
• Slides
• Viral images
• Apps
• Games
• E-books
• PDF Downloads
• Webinars
24. Get your content to where your prospects and
clients are looking for information by distributing it
across multiple channels.
28. Step 2: Re-purpose the content in different
formats such as:
• Video
• Infographics
• Presentations
• Posters
29. Step 3: Distribute the content through the
appropriate channels:
• Video – YouTube & Vimeo
• Infographics – Pinterest, Behance & Tumbler
• Presentations – SlideShare and Pinterest
• Posters – Facebook, Twitter, Google+ &
LinkedIn
30. There are four key tasks you need to perform:
• Engage in conversations with prospects and
clients
• Collect information on prospects and clients
• Measure and analyse the content performance
• Listen, learn and continue to publish great
content
31. All this activity has four purposes:
• To become a thought leader
• To build relationships based on trust
• Improve your search engine ranking
• To give prospects the opportunity to enter your
sales funnel
32. When the time is right a prospect will give you
permission to engage in a sales conversation.
33. On average, B2B marketers are spending 33% of
their marketing budgets on content marketing.
54% say they will increase their content
marketing spending in the next 12 months
34. 9/10
Nine out of ten B2B marketers will be producing
more content this year.