Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company

1. Why smart brands use Characters

2. It’s 10 000 BC. Life was kind of simple.

3. You had to do two things: find food …

4. … and you had to try not to become food.

5. Other people were important to your survival.

6. 1. The saw things you missed

7. 2. They gave you useful stuff.

8. 3. They offered you great services.

9. There was a problem though: not everyone offered
the same quality products.

10. … and some offered really bad services.

11. Figuring out who you could trust and work with was a
big problem

12. After much deliberation we figures out a really cool
formula. But it turned out to be very, very
complicated.

13. To solve the problem the mind came up with a clever
solution: it notified us about the result of all it’s
calculations with a single emotion called Feel Good.

14. If you had a good feeling about someone it was OK
to trust them.

15. Today you have loads of people who want you to
have their products and services.

16. With all the noise it has again become difficult to
figure out who you should trust.

17. The questions is: “where is the Feel Good in all this
Blah, Blah, Blah?”

18. And that is why smart brands use characters.

19. Characters promise you a Feel Good experience that
gets the brand through the door.

20. Character are synonymous with entertainment:
captivating, refreshing, resonates, great
personalities, fun stories, emotional connection,
engaging, different, memorable …

21. Entertainment automatically puts you in a more
relaxed mood.

22. And when you are relaxed you tend to be more
inclined to pay attention to what someone is telling
you.

23. But does the character necessarily imply the product
is good?

24. No, but it says a lot about the people behind the
product or service.

25. It says they really care about how you feel about
them and their products and services.

26. And if they care about how you feel they are going to
make sure they look after you.

28. WAKSTER - giving people a reason to love your
brand.
If you want to add personality to your brand, get in
touch with me today!
Visit my Website to see examples of business videos
featuring some of my characters.
www.wakster.com