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LinkedIN 101
J.smith@uwex.edu | 608-890-4255 | http://www.linkedin.com/in/jenovate | Twitter @WI_Broadband
Broadband & E-C...
 Currently the third most popular social network in
terms of unique monthly visitors -- right behind
Facebook and Twitter...
5 things to do (to start using LinkedIn well):
What’s your goal?
Complete your profile … start with
1. Have a (good) photo...
Before you begin step 1…
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-
materials/
Step 1: Complete your Profile (let’s start with your photo, header, summary)
“HOME” screen
“Profile” screen
Users with com...
Step 1a: Photo
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-
materials/
Step 1b: Headline
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-
materials/
Intermission… 1b: Banner header and checking your changes
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-j...
Intermission 1b: Banner header (example)
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-worksho...
Step 1c: Summary
https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin-
summary-a-breeze
 M...
Step 1c….: Summary (spice it up!)
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-
mate...
Step 2: Contact information and Custom URL
Create your custom profile:
https://www.linkedin.com/help/linkedin/answer/87?la...
Step 4: Check your profile settings
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-
ma...
Build Your Network Thoughtfully (Goals)
https://www.linkedin.com/help/linkedin
http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-...
Jennifer Smith
j.smith@uwex.edu | 608-890-4255 | Twitter @WI_Broadband | LinkedIn/in/jenovate
Broadband & E-Commerce Educa...
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E-Commerce Workshops LinkedIN 101

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UW-Extension Broadband & E-Commerce Education Center e-commerce workshops July 13-14, Viroqua and Prairie du Chien. Sponsored by PSCW, hosted by UW-Extension and Vernon Communications Cooperative. Wisconsin

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E-Commerce Workshops LinkedIN 101

  1. 1. LinkedIN 101 J.smith@uwex.edu | 608-890-4255 | http://www.linkedin.com/in/jenovate | Twitter @WI_Broadband Broadband & E-Commerce Education Center, UW-Extension Connecting Wisconsin communities & businesses to tech resources, education. http://broadband.uwex.edu http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14- workshop-materials/
  2. 2.  Currently the third most popular social network in terms of unique monthly visitors -- right behind Facebook and Twitter.  1 out of every 3 professionals on the planet is on LinkedIn.  100 million unique visitors /month Q3’ 2015.  Two new members per second. https://www.linkedin.com/pulse/7-ways-improve-your-linkedin-profile-2016-david-petherick https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/linkedin-soph-guide-refresh-20151218.pdf
  3. 3. 5 things to do (to start using LinkedIn well): What’s your goal? Complete your profile … start with 1. Have a (good) photo 2. Headline: elevator pitch 3. Summary: expand headline—what motivates you? What are the results? How can you show this beyond text? = >40 words (search results) 4. Contact information and custom URL 5. Check your profile settings http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  4. 4. Before you begin step 1… http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  5. 5. Step 1: Complete your Profile (let’s start with your photo, header, summary) “HOME” screen “Profile” screen Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. What makes your profile complete? •Your industry and location •An up-to-date current position (with a description) •Two past positions •Your education •Your skills (minimum of 3) •A profile photo •At least 50 connections http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  6. 6. Step 1a: Photo http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  7. 7. Step 1b: Headline http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  8. 8. Intermission… 1b: Banner header and checking your changes http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  9. 9. Intermission 1b: Banner header (example) http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  10. 10. Step 1c: Summary https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin- summary-a-breeze  Mission-based  Personality  Short & Sweet  Blended  Accomplishments http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  11. 11. Step 1c….: Summary (spice it up!) http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  12. 12. Step 2: Contact information and Custom URL Create your custom profile: https://www.linkedin.com/help/linkedin/answer/87?lang=en https://www.linkedin.com/in/a2a89614 https://www.linkedin.com/in/JohnHerman http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  13. 13. Step 4: Check your profile settings http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  14. 14. Build Your Network Thoughtfully (Goals)
  15. 15. https://www.linkedin.com/help/linkedin http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
  16. 16. Jennifer Smith j.smith@uwex.edu | 608-890-4255 | Twitter @WI_Broadband | LinkedIn/in/jenovate Broadband & E-Commerce Education Center, UW-Extension Connecting Wisconsin communities to tech resources and education. http://broadband.uwex.edu http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14- workshop-materials/ Please help us make these workshops the best they can be by taking a quick survey on this course: http://bit.ly/ecomm16

UW-Extension Broadband & E-Commerce Education Center e-commerce workshops July 13-14, Viroqua and Prairie du Chien. Sponsored by PSCW, hosted by UW-Extension and Vernon Communications Cooperative. Wisconsin

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